September 2014's Surf Expo Recap

This year's Surf Expo was in Orlando, Fl. from September 4-6 and featured approximately 2,600 booths of apparel and hardgoods and a full line-up of special events. Check out the BRA Surf Expo Recap.

Surf Summit 17 Recap

Thanks for joining us in Los Cabos! Surf Summit 17 (May 14-17) was a huge success, and we're so pleased with the turnout, the lineup and the energetic and positive atmosphere. Surf Summit 17 highlights included Metallica's opening keynote, Surf Diva's beach instruction, Olympic insights from Fernando Aguerre, guest speaker Daymond John of ABC's Shark Tank, and much more. We're already looking forward to Surf Summit 18.


January Surf Expo Presentations Available!

Topics include local search tips to drive traffic to your website and your door, social media audits of industry brands and retailers, cash-saving tips, unconventional merchandising and mobile POS solutions. 

Download them here

Providing a Unified Voice to Hundreds of Retailers

The Board Retailers Association (BRA) is a non-profit trade association representing over 500 action sport retailers in the surf, skate, snow, wake, kite, wind and SUP industry across the country. East and West Coast retailers formed the Board Retailers Association in February 2003.

Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business.

BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. Take a look at the complete explanation and description of Retail Member benefits.