THE ACTION SPORTS GROUP ANNOUNCES NEW PARTNERSHIP WITH THE BOARD RETAILERS ASSOCIATION
Date: 5/28/2010
- 5/28/2011
SAN CLEMENTE, CALIF., May 27, 2010 - The Action Sports Group (ASG) is proud to announce a new partnership with the Board Retailers Association (BRA).
For the ASG, this partnership represents a larger alliance with the hundreds of action sport retailers across the county whom BRA represents. "The core retailers are the backbone of the action sports industry," says Tony Perez, Publisher, SURFER and SURFING Magazines. "In the face of these tough economic times and the advancement of non-endemic retail chains into the action sports arena, it is more important than ever for endemic media to support the core retailers and endemic brands who are responsible for making the action sports industry what it is today."
Advertising and media relations are key components to running a successful business, including a specialty retail shop in the action sports industry. However, over the past few years retailers have been forced to reallocate spending leaving little to no budget for marketing and promotions. Through this new partnership the ASG via BRA is offering to provide one specialty retailer per month a promotional ad page in either SURFER, SURFING, SKATEBOARDER or SNOWBOARDER Magazine, as well as, a month-long on-line campaign on the corresponding website.
"The Board Retailers Association is thankful to the ASG for partnering with the association to provide specialty retailers in the surf, skate and snow industry the opportunity to advertise with one of their board sport publications," says Duke Edukas, Co-Owner of Surfside Sport and Co-Chair of BRA.
For the next 12 months, BRA will host monthly contests in order to select a retail member who will in turn receive the promotional advertising opportunity.
Contests will vary from month to month and range from window display contests and social media outreach and success to event creation and promotion.
"The opportunity to promote the shop, a special event or demo with a major industry publication is invaluable," says D. Nachnani, Owner of Coastal Edge and Co-Chair of BRA. "This opportunity gives specialty retailers a chance to shine on a global level that they may not have been able to afford in the past."
Each month's winning retailer will be decided by the BRA Board of Directors. Additional details and information will be distributed to BRA members via e-mail prior to the start of each contest.
"This partnership between the ASG and BRA provides specialty retailers access to the consumer market via a major industry publication," says Melissa Clary, Executive Director of BRA. "Talk about street cred! What local shop doesn't want their shop kids and customers to see their store advertised in SURFER, SURFING, SKATEBOARDER or SNOWBOARDER Magazine? This is a once in a lifetime opportunity for most of these small shops and something that they will cherish as they pin copies of the ad up all over the store."
With the ASG and BRA teaming up to support core retailers there has never been more benefits to being a BRA Member. In addition to the chance to win promotional advertising with SURFER, SURFING, SKATEBOARDER or SNOWBOARDER, BRA Members also get access to all other association benefits including education, discounts and savings and industry statistics. For more information log onto www.boardretailers.org.
About Source Interlink Media's Action Sports Group (ASG)
Reaching more than two million enthusiasts, Source Interlink Media's Action Sports Group (ASG) is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Powder, Canoe & Kayak and SUP Magazine, Source Interlink Media's ASG delivers a cutting-edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. www.actionsportsgroup.net
Media Contacts:
Elishia Matta
Public Relations Manager
Action Sports Group
P: 949-370-7083
elishia.matta@sorc.com
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