Registration Now Open for Survival of the Fittest
BRA's Retail Certification Program
Date: 6/20/2010
- 9/30/2010
Location: ASR Marketplace and Surf Expo
Website: http://www.boardretailers.org/RetailEducation/RetailSurvivorSeries/tabid/137/Default.aspx
Registration is now open for Survival of the Fittest - BRA's Retail Certification Program, taking place one day prior to the opening of the ASR Marketplace, Class and Sacred Craft tradeshows on August 12th and the Surf Expo tradeshow on September 9th. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Survival of the Fittest is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Survival of the Fittest is an eight track program with two tracks running simultaneously at each show:
ASR Marketplace Survival of the Fittest - August 12th, 2010
Course I - Marketing & Brand Management
Includes seminars, presentations and roundtables on branding and marketing, community centric retailing, customer service strategies, digital media and media management, special events and advertising tips and techniques.
Course II - Store Design & Operations
Includes seminars, presentations and roundtables focused on visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations.
Surf Expo Survival of the Fittest - September 9th, 2010
Course I - Sales with Bob Negen of WhizBang! Training
Bob Negren of WhizBang! Training is confirmed to lead a full-day seminar on hiring and training staff, increasing sales, marketing to customers, increasing foot traffic and boosting average sales.
Course II - Trends & Forecasting
Includes seminars, presentations and roundtables focused on benchmarking budgets, retail earnings, simplified accounting, navigating the economy and capitalizing on trends.
The Survival of the Fittest utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR Marketplace by registering for the Survival of the Fittest - the preeminent educational and networking opportunity for show attendees.
Documents: genericsurvivalbanner.jpg
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