Board Retailers Association Co-Chairman D Nachnani

Presented by Hank Mondaca, bizM3 Marketing
A splash page? An e-commerce storefront site? A Facebook page? In today's retail marketplace with online-only stores and manufacturers selling direct through their own websites, no business should be without an online presence. This seminar will help you evaluate how robust of a website you need to support your retail business. Through retailer case studies, we will address cost, usability, maintenance, security and marketability of several styles of websites and show you examples of each.

Presented by Mike Duncan, CEO Sage Island Interactive Marketing Agency
Deciding to sell online is the first step. Implementing an online storefront is another story. Sage Island's Mike Duncan has helped hundreds of companies decide what level of e-commerce works right for their business. He will break down the steps you'll need to take to organize your inventory and photograph your products, write copy, upload all of it to the right site for you. Then he'll outline the different styles of e-commerce sites so you can help decide which is right for your brand.

Brought to you by Surf Expo

Presented by Eric Busboom, Clairnova
By now you're familiar with – and likely overwhelmed by -  the surging presence of social media networks. From Facebook to foursquare, twitter, Groupon and beyond, we'll whittle the social landscape down to some key communities that have proven successful for specialty retailers. Then we'll offer a manageable, step-by-step implementation program to best interact with your customer – and capture new ones  – using these free social services. 

Presented by Ryan Hines, Public Relations professional
Video is integral to the next best marketing campaign for your brand. Whether it's Do-It-Yourself video, a showcase of "lookbooks" from brands in your store, or even a live broadcast of an event in your store or your community, video is the newest, most direct way to get your message out and connect with today's web-savvy, "need it now" customer. We'll show you some case studies of retailers who utilize video successfully as part of their online presence and how easy it is to do. Then we'll show how it's used within the context of other social media to offer a complete branding package.

Meet with your fellow retailers in the Lobby to catch the 1:00 PM shuttle to Surf Expo demo day at the Orlando Watersports Complex. For more information,click here.