September 8 - 10, 2011

Orange County Convention Center,
Orlando, Florida

Surf Expo... where for the past 33 years, manufacturers and retailers in the surf, skate, water sports, swim and resort industries have come together in a business-first buying and selling environment. Surf Expo is produced twice annually by dmg world media for manufacturers and retailers in the Board, Beach and Fashion industries. Held in January and September in Orlando, Florida, Surf Expo draws buyers from specialty stores; surf and skate shops; wakeboard, waterski, windsurf and kiteboard shops, resort, swimwear and urban apparel boutiques; department stores; and sporting good stores across the U.S., the Caribbean, Central and South America and around the world.

Surf Expo features more than 2,400 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and skate and other boardsport demos. Average buyer and exhibitor turnout exceeds 15,000 attendees including retailers, exhibitors and media per show.

For more information please visit surfexpo.com

“I want to emphasize how much we enjoyed Surf Expo and how important it is to our business. These shows are the only time I get to see the lines. ” -- Laura Anne, Adrenaline Inc. Surf and Skate

“I attended your seminar on merchandising and I just wanted to say thanks for all the useful information! You gave me a lot of great ideas for our stores.” – Heather Pelkey, Aqua East Surf Shop

“Saturday was just jamming and we needed to catch our breath on Sunday. But believe it or not we were busy right until 5pm on the Sunday - unreal!” – Michael Brooke, Concrete Wave

Educational Seminars

Presented by the Board Retailers Association, Surf Expo offers challenging and insightful seminars and courses to help you grow your retail business. Want to increase your sales? Then you want to be there. If you are interested in presenting a seminar or suggesting topics for the future, please contact Vicki Vasil.

Tradeshow Tips

10 Step Program to Better Tradeshows
BRA Conducts Retail Focused Survey on 2009 Tradeshow Schedule

Board Retailers Association (BRA) is hosting our newest education series - BRA University - one day prior to the opening of the Surf Expo tradeshow on Wednesday, September 7, 2011. All retailers, both members and non-members, are encouraged to take advantage of the trip to the trade show by attending a half-day of retail education focused on current market issues facing specialty retailers. This September's course in Orlando focuses on online tools you can and should be using to enhance your business.

Download information and the complete course schedule.

Converting Online Traffic to Foot Traffic: Utilizing Web Tools to Drive Business to Your Door