BRA has made significant strides in the past couple of months to develop our online retail education program with our partner 3point5. With the help of industry experts, technical writers and the experienced staff at 3point5, we have successfully completed Product Fundamental Sections for Skateboards, Skateboard Shoes, Snowboards, Snowboard Bindings and Surfboards. If you would like to receive free access to the first phase of the BRA Education Program, enroll your employees and have the chance to win training incentives including free products and trips, visit www.3point5.com. We are working to complete the rest of the product fundamental categories as well as more advanced training modules for managers and owners.

3point5 allows BRA to consistently train retail employees using the highest-quality online program that’s available in the industry. One of the challenges that board sport retailers face is the constant evolution of materials and product development. In order for retail employees to differentiate between various products, materials, technological advances and company cultures at the point of sale, they need constant reinforcement and education. In the dynamically changing environment of retail, with improved product lines, turnover, and assortment changes, it is challenging to maintain the highest level of product knowledge in the industry.

Retailers will be able to utilize 3point5 to create store specific training for employees using various components of the product and brand sections customized to their store and inventory list.

BRA Member Benefit – BRA members receive FREE access to the educational program.

For a free demo visit  http://surfskate.3point5.com
Member ID: demosurf
Password: skate

Contact – Matt Ford, 801-456-6918, mford@3point5.com