Retail Membership - Why you Should Belong

As a BRA member you’ll receive discounts on the latest vendor services and products that as an individual shop you might not be privy to. Our members are provided with training and education, trade show access and invitations to exclusive industry events. We also provide you with industry retail and statistics—and the opportunity to participate in several action-sports specific research programs. And we stand together as a voice in the industries we serve to ensure our members are a part of the innovation and evolution of the surf, skate, snow, wake and kite industries.

In short, being a member of Board Retailers Association offers you:

The Community

Network and fellowship of retailer members and the Board of Directors.

VIP Treatment

Exclusive access and discounts for networking events, trade shows and educational programs. 

Manufacturer Awareness

Brands will know you're informed and want to have a conversation.


BRA membership now offers a flat rate for all independent retailers of just $99 per year! For a complete list of benefits and services with corresponding membership tiers, consult the chart and descriptions below or join now online. 

For a downloadable pdf application, click here.

Member Benefits


Access to our Private Label Program
Action A has partnered with Board Retailers to offer a fleece and boarshort program,
with more to come this year!

Banner Advertising on Boardretailers.org
Member retailers are eligible to run banner ads to promote your shop, events and
services at a monthly rate for half price*.

Member Communications
Monthly newsletter and exclusive partner emails detailing the latest issues, products
and services affecting the industry and independent retailers.

Member Discounts
Special offers and exclusive cost breaks on POS systems, credit card payment systems,
care , POP and signage services, marketing and shipping resources, rental insurance,
health insurance and more.

Exclusive Industry Event Discounts
Significantly-reduced, Members-only rates for Surf Summit, Industry Boot Camp, The
Skateboarding Summit and Trade Show networking events.

Free and Discounted Online Retail Training
From employee and management education to specific brand clinics, BRA members
have access to action sports-specific programs for management to the customer
service representative on the floor.

Research Studies
Gain insight and better forecast trends, Log in to our website to access to special
research studies by partners Action Watch and Board-Trac, as well as some of our own
BRA surveys.page.

Social Media Sharing
Got something going on? Tell us about it! We share your shop’s news, events and
promotions with our thousands of followers on our blog, Facebook, Twitter and Linkedin.

Trade Show Special Networking Events
Our trade show partners often recognize BRA member retailers with special luncheons,
dinners and networking events, in addition to VIP retailer access at their shows.

*See Banner Advertising Rates