Associate Membership - A Marketing Outreach Partnership
Becoming an Associate Member not only pledges your support to this important organization, it gives you access to our membership. Action sports manufacturers, retail service providers and media outlets work with Board Retailers Association as a Marketing Partner. Working with our talented team of marketers well-versed in action sports, you’ll communicate directly to this target market through print promotion, digital media and live events—all while supporting the BRA cause in the process.
In short, being an Associate Member offers you:
Targeted Outreach
Your brand message heard loud and clear by our members through targeted marketing efforts.
Insider Industry Knowledge
Invaluable information to help you break into the action sports retail market.
Recognition by a Captive Audience
The attention of loyal, core retailers who will take notice of your support.
For a complete list of benefits and services with corresponding membership tiers, consult the chart and descriptions below or join now online.
For a downloadable pdf application, click here.
Associate Member Benefits

Logo and Web Link
BRA’s website offers over 2500 impressions a month. Show the specialty retailers who have supported your business from the start that you are returning the favor – support their organization on our highly visible and powerful Industry Partners page.
Service Listing
We’ll promote your service in our Member Resources section with your copy, logo and contact info on Boardretailers.org. Have a special deal you want to offer BRA members? We’ll also highlight in our most popular Member Discounts section.
Newsletter Ad
Twice a year we’ll include your 250 x 250-size ad in online member Newsletter which is sent out to our robust database of 14,000 action sports specialty retailers.
Trade Show Marketing
Send us a printed piece you’d like to have available to retailers who we meet at trade shows. We’ll be happy to include your piece in our booth space frequented by retailers.
Exclusive Industry Event Discounts
Discounted attendance cost for special events like Surf Summit, Skateboarding Summit and Trade Show networking events.
Social Media Campaign
Upgrade your banner ads with support from a weekly social media campaign.* (Facebook/Twitter/LinkedIn)
Boardretailers.org Login
Direct access to Boardretailers.org with your own login to view member shop information and demographics including location on our BRA shop map.
Targeted Emails
We’ll send out a branded, targeted email to our members on your behalf.You provide copy and graphics; we’ll provide complete open and click-through statistics reporting.
Webinar
Opportunity to host your own dedicated webinar for BRA members once a year. We'll promote it with an email and on our event schedule; you'll capture the attention of our members for an entire hour.
Banner Advertising on Boardretailers.org
All Associate members have the ability to purchase a Sponsor banner ad in monthly increments. CONNECT partners get an ad for a consecutive three-month run of their choosing, and may upgrade to a Premiere banner ad.*
*See Banner Advertising Rates