The Board Retailers Association (BRA) is hosting two Retailer Survivor Series one day prior to the opening of the Surf Expo trade show on January 13, 2010 and the ASR trade show on February 2, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Retailer Survivor Series is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retailer Survivor Series is an eight track program with two tracks running simultaneously at each show:
Surf Expo – January 13, 2010
Course I - Marketing & Brand Management
Includes community centric retailing, customer service strategies, media management, special events and advertising.
Course II - Store Design & Operations
Includes visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations.
ASR – February 2, 2010
Course I - Merchandising
Includes financial planning, OTB, inventory budgeting and control, cash flow structuring and markdown strategies.
Course II - Digital Retailing
Includes online retailing, driving web traffic, web analytics, social marketing and targeting the youth market.
The Retailer Survivor Series utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR by registering for the BRA Retailer Survivor Series – the preeminent educational and networking opportunity for show attendees.
Digital Retailing Presentations - Surf Expo August 2009
The State of Retailing Online: Retail's Growth Engine
The Digital Channel
Critical Steps to Successfully Market Your Business Online
Tips for Strengthening Your Website's Search Engine Optimization (SEO)
Tips for Web Analytics: Tracking Offline Impact of Online Marketing
The Web 2.0 & Social Marketing: Twitter, Linked In, Blogging
Tech Tools: 10 Things You Can Do To Improve Your Website
Digital Retailing Videos - Surf Expo August 2009
Morning 1
Afternoon 1
Afternoon 2
Afternoon 3
Merchandising Presentations - Surf Expo August 2009
Session 1 - Welcome
Session 2 - Budgeting
Session 2B - Break Even Analysis
Session 2C - Cash Flow Management
Session 3 - Merchandise Planning
Session 3B- Markdowns
Session 4 - Buying and Assortment Planning
Merchandising Videos - Surf Expo August 2009
Financial Planning and Management - Break-Even Analysis and Cash Flow
Merchandise Planning and Driving Business - Inventory Management and OTB
Merchandise Planning and Driving Business - Inventory Management and OTB II
Merchandise Planning and Driving Business - Inventory Management and OTB III
Buying and Assortment Planning
Buying and Assortment Planning II