Retail Education
The primary focus and purpose of the Board Retailers Association (BRA) is to provide specialty retailers the educational tools necessary to remain successful and profitable in the board sport industry. The association utilizes various delivery tools to appeal to every action sport retailer, every avenue of board sport and every learning style.
SALES TRAINING
With input from specialty retailers, BRA has created and compiled a variety of tools, courses and subjects geared towards training sales staff. Specifically, SALES TRAINING covers customer service, how to sell, greeting a customer, interact with a customer, merchandising, up-selling and a sales coaching report.
3POINT5
Get the most out of your sales staff by utilizing BRA's brand specific product fundamental training available online at 3point5.com. This interactive program is specifically designed for action sport sales associates with built in bro-forms as added incentives and awards.
With the help of industry experts, technical writers and the experienced staff at 3point5, we have successfully completed Product Fundamental Sections for Skateboards, Skateboard Shoes, Snowboards, Snowboard Bindings and Surfboards.
For a free demo visit http://surfskate.3point5.com
Member ID: demosurf
Password: skate
SEMINARS AND PRESENTATIONS
Did you miss a seminar at Surf Expo or ASR? Here’s a second chance to catch that invaluable educational session. Access archived videos, seminars and presentations given at industry events throughout the years including the Retail Summit, trade shows and boot camps. Subjects range from online marketing to Open-to-Buy to panel discussions with industry veterans.
- ACCOUTING & OTB
- ADVERTISING
- MANAGEMENT
- POINT OF SALE
- INSURANCE
- WEB DESIGN & MARKETING
FORMS AND WORKSHEETS
Receive access to financial forms, employment applications, cash flow calculators, profit and financial worksheets, shipping contracts, Open-to-Buy, tax forms, order forms, inventory forms and any other worksheet used in the specialty retail business including start-up business plans and the business management library.
RETAIL SUMMIT
Retailers from across the country come together annually for three days of educational seminars on topics ranging from merchandising to the current state of the board sport industry, interactive workshops focused on opening a dialogue between retailers and manufacturers and networking opportunities where attendees had the opportunity to reconnect with old friends while building new relationships. While the primary purpose of the Retail Summit is to educate specialty retailers, the underlying result of the Summit has been a shift of consciousness amongst all the retailers and manufacturers in attendance toward a more productive effort in promoting our business and the board sport lifestyle.