Our Mission

The Board Retailers Association (BRA) is the unified voice and action group representing independent board sports retailers across the United States. The name Board Retailers Association reflects the multidimensional aspect that most retailers in our industry have. Surfboarding, skateboarding, snowboarding and wakeboarding all share a central theme as board sport retailers. BRA organizes and expresses the views and concerns of independent board sport retailers to manufacturer’s associations and major trade show organizations in an effort to help promote our industry and support the board sports specialty retailer.

Mission
To be the pre-eminent, cohesive, nationwide organization, recognized as the representative of the diverse interests of all Board Sport Retailers. BRA strives to be the most effective provider of quality information and services to members, which in turn fosters an environment conducive to their business success.

BRA also contributes to the industry through its non-profit foundation. The Board Retailers Association Foundation, Inc. raises money through sponsored charitable events including the annual Boarders In Giving - B.I.G. event every January. BRA hopes to increase the reach of the foundation by sponsoring amateur contests in the future.

Vision Statement
The Board Retailers Association will also act as the primary voice and action group within the retail board sports industry. The Board Retailers Association will organize and express the views and concerns of Board Sport Retailers to Manufacturer’s Associations and the Trade Show Organizations in an effort to help promote our industry and support the independent retailer.