Mobile Marketing Services to be provided before, during and after the ASR Marketplace.

Newport Beach, Calif.  — BizM3, a leading mobile marketing technology company, announced today it will be
handling the mobile marketing for Action Sports Retailer (ASR) Marketplace in San Diego when it stages next, August 13-15,
2010.

ASR Marketplace will be offering pertinent updates on relevant content to specific event participants. ASR attendees will receive
up-to-the-minute reminders on various educational seminars provided by the Board Retail Association (BRA), and informative
reminders on various events during the event such as contests, seminars and fashion shows.

“We are proud to provide this type of advanced communication to ASR’s attendees,” says Hank Mondaca, Sales & Marketing
Strategist of bizM3. “Mobile marketing will enhance the entire tradeshow experience for all participants.”

Through printed and promotional materials, as well as social sites, ASR will ask all interested individuals to text ASR to 67777.
Once contacts “opt-in”, they are now registered to receive ASR alerts and reminders. True to common mobile marketing
practice, users will always have the opportunity to opt-out of any campaign by responding STOP to 67777. Registered users will
also be sent mobile links to live sites to view from their mobile devices. These sites will contain information such as a list of
current exhibitors and their floor location.

ASR Marketplace links action sports retail buyers looking for the latest products for the upcoming season with over 750 brands.
Biannually the surf/skate lifestyle and fashion industries invade San Diego to conduct business and preview lines for the
upcoming seasons. ASR Marketplace provides an authentic and efficient forum for buyers, sellers, media, and the investment
community to conduct business and move the action sports industry forward.

“We’re hoping to provide immediately relevant information to people on the go will benefit everybody attending ASR this August.
Buyers and exhibitors alike will know what’s happening throughout the busy day at ASR,” says ASR Marketplace Marketing
Manager, Leanne Milliken.

About BizM3
bizM3 is a leading mobile marketing technology company that provides the solutions and tools that can help you advance your
advertising campaigns and deployment strategies. bizM3 mobile solutions allow marketing campaigns to be planned and
launched by marketers in minutes, allowing timely alerts containing mobile coupons, special offers, rewards, text-2-win
announcements or links to mobile websites to be deployed and tracked with all the analytics needed to make the decisions
necessary for the best ROI. Learn more at bizM3.com.

About ASR Marketplace
ASR, produced by Nielsen Expositions, is a full service tradeshow company whose goal is to create, market and produce high
quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top
manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and
youth culture. Now in its 29th successful year, ASR gathers over 800 action sports brands and approximately 6,000 retail buyers
and decision makers two times a year, with spring and summer/fall season shows in San Diego. For additional information
regarding ASR, check out ASRbiz.com.

About Board Retail Association (BRA)
The Board Retailers Association (BRA) is a non-profit trade association representing over 550 action sport retailers in the surf,
skate, snow, wake, kite and wind industry with over 3,000 storefronts across the country. East and West Coast retailers formed
the Board Retailers Association in February 2003. Under the direction of BRA’s Chairman and Board of Directors, the
association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show
representatives, and other associations. The Board Retailers Association also works to provide educational resources and
exclusive discounts and savings from vendors on the day-to-day costs of business. For more information visit
www.boardretailers.org.

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Register before Friday, July 2nd for the Board Retailers Association (BRA) Survival of the Fittest Retail Certification Program at ASR Marketplace on August 12th and Surf Expo on September 9th and you could be the lucky recipient of a free advertisement for your shop in SURFER, SURFING, SNOWBOARDER or SKATEBOARDER. There’s no catch. Get your registration for the Marketing & Brand Management Course or Store Design & Operations Course at ASR Marketplace or Sales Course and Trends & Marketing at Surf Expo faxed or emailed into the BRA office by this Friday and your shop will be entered into a random drawing where one lucky store will win a free advertisement in the ASG action sports magazine of your choice.

REGISTER TODAY

ASR Marketplace Survival of the Fittest – August 12th, 2010

Course I – Marketing & Brand Management

Includes seminars, presentations and roundtables on branding and marketing, community centric retailing, customer service strategies, digital media and media management, special events and advertising tips and techniques.

Course II – Store Design & Operations

Includes seminars, presentations and roundtables focused on visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations.

Surf Expo Survival of the Fittest – September 9th, 2010

Course I – Sales with Bob Negen of WhizBang! Training

Bob Negren of WhizBang! Training is confirmed to lead a full-day seminar on hiring and training staff, increasing sales, marketing to customers, increasing foot traffic and boosting average sales.

Course II – Trends & Forecasting

Includes seminars, presentations and roundtables focused on benchmarking budgets, retail earnings, simplified accounting, navigating the economy and capitalizing on trends.

The Survival of the Fittest utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the retail industry. Retailers are encouraged to take advantage of the trip to ASR Marketplace and Surf Expo by attending one of the courses being offered in the Survival of the Fittest – A BRA Retail Certification Program.

Shops that have already registered for Survival of the Fittest, will automatically be included in the random drawing to be held Friday, July 2nd. Click here to register.

*Both the Marketing & Brand Management and Store Design & Operations courses will run simultaneously from 10:00 – 5:00 on August 12, 2010 in San Diego, California. Registrants must choose one course for the day in order to receive certification.

*Both the Sales and Trends & Forecasting courses will run simultaneously from 10:00 – 5:00 on September 9, 2010 in Orlando, Florida. Registrants must choose one course for the day in order to receive certification.

*In May, BRA and ASG announced a partnership to provide core action sport retailers an opportunity to win a monthly advertisement in SURFER, SURFING, SNOWBOARDER or SKATEBOARDER, as well as a four week online campaign, promoting a specialty retail shop. Each month, BRA and ASG will announce the criteria for eligibility and the chance to win this free advertising opportunity. Contests will vary month to month and this is the first of twelve monthly advertisements available. Thanks to our partners at ASG for generously donating this marketing opportunity!

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BRA’s Retail Certification Program

Registration is now open for Survival of the Fittest – BRA’s Retail Certification Program, taking place one day prior to the opening of the ASR Marketplace, Class and Sacred Craft tradeshows on August 12th and the Surf Expo tradeshow on September 9th. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Survival of the Fittest is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Survival of the Fittest is an eight track program with two tracks running simultaneously at each show:

ASR Marketplace Survival of the Fittest – August 12th, 2010

Course I – Marketing & Brand Management

Includes seminars, presentations and roundtables on branding and marketing, community centric retailing, customer service strategies, digital media and media management, special events and advertising tips and techniques.

Course II – Store Design & Operations

Includes seminars, presentations and roundtables focused on visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations.

Surf Expo Survival of the Fittest – September 9th, 2010

Course I – Sales with Bob Negen of WhizBang! Training

Bob Negren of WhizBang! Training is confirmed to lead a full-day seminar on hiring and training staff, increasing sales, marketing to customers, increasing foot traffic and boosting average sales.

Course II – Trends & Forecasting

Includes seminars, presentations and roundtables focused on benchmarking budgets, retail earnings, simplified accounting, navigating the economy and capitalizing on trends.

The Survival of the Fittest utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR Marketplace by registering for the Survival of the Fittest - the preeminent educational and networking opportunity for show attendees.

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In case you haven’t seen it posted elsewhere yet, below is the press release announcing new ASR show dates for 2011. Be sure to mark your calendars.

ASR Aligns 2011 Show Dates to Best Serve Industry’s Future Needs
The action sports industry’s leading trade event announces 2011 dates: January 13th-15th and August 18th-20th

Action Sports Retailer, ASR, announces 2011 dates with January 13th-15th as the dates for the ASR Access event and August 18th-20th for ASR Marketplace. The selected dates and the event’s number of days, back to three, come in response to the industry’s evolving sales and marketing needs. Earlier dates for the January event will allow for fall line breaks, while providing brands with the opportunity to wrap-up summer season sales.

“ASR’s role is to provide an effective and convenient platform for retailers and exhibitors to conduct business. So utilizing show dates that best serve the industry’s evolving needs is imperative,” says Andy Tompkins, VP of ASR. “The 2011 Access event will now come on the wake of retail holiday season momentum, when dealers have an accurate view of what’s trending and are ready to buy.”

Holding the event over three days allows for more opportunities for networking, time to attend business seminars and will make it easier for International buyers, distributors and exhibitors to make the trip to San Diego. Retailers attend the winter edition ASR event to see a full spectrum of product as they are making final purchase decisions for summer and previewing fall. ASR’s 2011 dates have been endorsed by SIMA, IASC, and BRA as a beneficial time for the industry’s buyers and sellers to connect.

Major ASR events will continue to be held in San Diego, CA. The upcoming ASR Marketplace for spring/summer buying will take place August 13-15, 2010. Go to ASRBiz.com to learn more about attending upcoming events.

See you at the next ASR in San Diego, August 13-15, 2010!

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“I cannot imagine a more efficient way to grow our spring business then attending ASR this year.” – D. Nachnani, Coastal Edge and BRA Co-Chair

San Juan Capistrano, CA (July 16, 2009) – As the global retail sector prepares for recovery at the start of next year, buyers are making critical choices to position their stores for future success. The ASR Marketplace will bring together thousands of qualified buyers with the strongest emerging and established brands in surf, skate, swim, moto, lifestyle and street wear from September 10-12, 2009. With an understanding of the current strain on buyers’ budgets, ASR is taking big steps to ensure that retailers can make the trip to San Diego, CA for three-days of crucial previewing, order writing and networking.

“Specialty retail is the lifeblood of the action sports industry and ASR is committed to doing everything possible to help them succeed,” says Andy Tompkins, ASR Group Show Director. “The opportunity for retailers to meet in person with top executives and preview over 500 brands under one roof is essential to doing business, especially right now.”

ASR has devised several programs to help retailers travel to the show including leveraged flight and hotel rates. Not only is ASR working with San Diego hotels to secure the most aggressive discounts, but going even farther to buy down certain hotel blocks, off-setting nightly rates. VIP retailers will have access to breakfast and lunch on-site, free parking and other discounts to make working at ASR more affordable.

“Going to ASR gives retailers the opportunity to envelope ourselves in the experience of the surf and skate lifestyle. It gives us the opportunity to absorb, understand, and study the direction of where our industry is heading.” D. Nachnani, Owner of Coastal Edge’s eight stores in Virginia and North Carolina and BRA Co-Chair. “ASR allows us to reconnect, grow and create lifetime partnerships among our contemporaries. I cannot imagine a more efficient way to grow our spring business then attending ASR this year.”

Working with the Board Retailers Association (BRA) and SIMA, ASR is identifying top retailers across categories and making all efforts to make attending possible for them. Once at ASR, the BRA Retail Service Center will be showing best practices in specialty retail alongside the central Foundation Lounge.

“Retailers have relied on their relationships with brands for survival over the last six months. Now, specialty retailers are starting to buy again, but later than in past years making ASR’s 2009 dates appropriate for most buyers calendars in this unusual time,” says BRA President Mike Duncan. “To create a successful plan, communication, education and a full picture of the industry are necessary. All of this can be had in only three days at ASR.”

Not only is ASR the industry’s favorite place to do face-to-face business, it’s also home to world-class events and educational seminars. Go to ASRbiz.com for a full list of brands exhibiting at ASR, to exhibit at ASR or to register for the September 10th-12th event. Retailers can find more information on our programs by visiting ASRbiz.com.

Register today for ASR September 10-12, 2009 in San Diego at ASRbiz.com

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About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 27th successful year, ASR gathers over 450 action sports brands and approximately 6,000 retail buyers and decision makers two times a year, with spring and fall season shows in San Diego. For additional information regarding ASR, check out ASRbiz.com.

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