The countdown has begun and the pros are en route to Wrightsville Beach, North Carolina for the 6th Annual Reef/Sweetwater Pro-Am Surf Fest July 16th-July 18th. Thousands of spectators are expected to fill the beaches around Oceanic Street to catch a glimpse of their favorite pros battling it out for their piece of a $20,000 prize purse. Fans unable to attend the event can watch the action unfold in real time via live webcast courtesy of Wblivesurf.com.

With 96 of the top American professional surfers descending upon Oceanic Street for the surf fest for the past six years now, The Reef/Sweetwater Pro-Am has cemented itself as one of the largest events on the East Coast. Local hero, former ASP Championship tour standout and longtime Reef teamrider, Ben Bourgeois, will return to his hometown event along with fellow Reef teamriders, Mike Losness, Paul Fisher, Chris Waring, Dylan Goodale, Heath “Nutty” Walker and Tonino Benson.

Event Organizer, and Reef Sales Rep, Brad Beach commented, “We’re excited about the level of talent competing this year, and optimistic for some fun surf! I just checked the reports and it looks like things will bump up towards the end of the week, just in time for the event.”

A 7:00am heat this Friday will kick off the three-day event that will include an Amateur Division for 15 & up, and 14 & under, a Guys Open Longboard, Girls Open, and the Girls Open longboard. In addition, the always-entertaining tow-at session will resume, as well as the crowd favorite Guppy Division for groms to showcase their emerging talents. Today, Monday July 12th is the deadline to enter into the Reef/Sweetwater Pro-Am. For more information, visit www.wblivesurf.com.

A special thanks to the following sponsors for their continued support of the Reef/Sweetwater Pro-Am: Action Sports Now, Sweetwater Surf Shop, WBlivesurf.com, Red Bull, Spy, Dakine, JS Surfboards, Futures Fins, Eastern Surf and Skate Supply, WB Surf Camp, Tower 7, Café Del Mar, King Neptune, Sunbelt Rentals, Sage Island, Board Retailers Association, Red Dogs, A&M Screenprinting, Frank Williams Building Company and Eastern Surf Magazine.

EVENT CONTACT: Tony Butler
Phone 910.256.3821
tony@wblivesurf.com

EVENT CONTACT: Brad Beach
Phone 757.373.0608
Beach520@beachent.hrcoxmail.com

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5^th Annual Reef / Sweetwater Pro-Am Surf fest july 10-12^th, 2009
in wrightsville beach, nc

The 5^th Annual Reef/Sweetwater Pro-Am Surf Fest will be back in Wrightsville Beach, North Carolina on July 10-12^th at Oceanic Street. This year’s event features a $20,000 pro prize purse. This event is one of the largest surfing contests on the East Coast and attracts surfers from around the world.

Former event champions include professional surfers Rob Machado, Aaron Cormican, Asher Nolan, and Jeremy Johnston. Returning to this year’s event lineup is former ASP World Championship tour standout and hometown hero, Ben Bourgeois, who will be competing in the event. Other pros attending include Tonino Benson, Mike Losness, Heath Walker, Gabe Garcia, Brendan Petticrew, Sean Marceron, Ross Stevens, and Phillip Watters. In all, 96 professional surfers from around the world will descend upon Wrightsville Beach to surf the 3-day event.

Amateur divisions include Guys 15-up, Guys 14-under, Guys Open Longboard, Women 18-up, Girls 17-under, Women’s Open Longboard, the Guppy division, featuring young, beginning surfers, and the crowd favorite Tow-At Expression Session.

This event is made possible due to the following companies:  Reef, Sweetwater Surf Shop, Wblivesurf.com, Red Bull, Nixon, Spy, Dakine, JS, Eastern Surf and Skate Supply, WB Surf Camp, Tower 7, King Neptune, Ocean Potion, Sunbelt Rentals, Sage Island, Board Retailers Association, Red Dogs, Future Fins, Dorsey Originals and Café Del Mar.

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For more information, visit wblivesurf.com
or contact Tony Butler at (910) 256-3821 or tony@wblivesurf.com
or Brad Beach at beach520@beachent.hrcoxmail.com or 757-437-4321.

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Billabong International announced it is buying accessories maker DaKine Hawaii, Inc. for $99.9 million and an additional payment of at least $33.3 million if certain conditions are met.

DaKine founder Rob Kaplan will remain at the company as will the employees and current management team.

DaKine is expected to contribute 4 percent of Billabong International sales in the 2008-09 financial year and is expected to be earnings per share positive in year one.

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