Dec 03 2009 04:58 pm

Posted by under Industry,Resources,Snowboard

Leisure Trends Group Release Black Friday Report

According to Leisure Trends Group, who conducted an online survey this week of outdoor, snow, paddle, running, scuba and cycling retailers, 40% of retailers reported increased sales compared to 2008, 36% indicated sales were flat and 24% reported that sales were down for Black Friday. The survey also asked about retail feelings regarding the full holiday selling season, with 54% believing this holiday season would beat 2008, 33% believe sales will stay the same and 15% are pessimistic about 2009. Outdoor retailers are the most optimistic with 91% expecting that sales will be up this holiday compared to cycling and running retailers where 60% believe sales will increase and ski/snowboard retailers where most (52%) believe sales will be the same and 27% believe sales will increase.

Traffic: Looking at in-store traffic within sport and sport specialty channels, most retailers’ expectations were reached or exceeded on Black Friday weekend.
• 37% of retailers report better than expected traffic
• 48% report traffic was as expected
• 15% indicate traffic was lighter than expected

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