From the President Our Mission Board of Directors Associate By-Laws Staff Partners
Retailer Benefits
Retailer Summit Art Auction Industry Events
Industry News Source Retail Articles Newsletter Advocacy Center
Trade Shows Resources

Tradeshows

Surf Expo - January 10 - 13, 2008
Orlando Convention Center, Florida

Surf & Skate Jan 11 - 13 ONLY

Next Show - September 12-14, 2008

Welcome to Surf Expo...where for the past 31 years, manufacturers and retailers in the surf, skate, water sports, swim and resort industries have come together in a business-first buying and selling environment.  Surf Expo is produced twice annually by dmg world media for manufacturers and retailers in the Board, Beach and Fashion industries. Held in January and September in Orlando, Florida, Surf Expo draws buyers from specialty stores; surf and skate shops; wakeboard, waterski, windsurf and kiteboard shops, resort, swimwear and urban apparel boutiques; department stores; and sporting good stores across the U.S., the Caribbean, Central and South America and around the world.

Surf Expo features more than 2,400 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and skate and other boardsport demos. Average buyer and exhibitor turnout exceeds 15,000 attendees including retailers, exhibitors and media per show.

Retailers, click here to register for our upcoming show, January 10-13, 2008!

   Educational Seminars

Presented by the Board Retailers Association, Surf Expo offers challenging and insightful seminars and courses to help you grow your retail business. Want to increase your sales? Then you want to be there.

Driving Web Traffic: The Basics of Internet Marketing
Friday, January 11, 2008; 10 am

Presented by: Mike Duncan, Sage Island
Location: N210AB

A focused discussion on the best techniques for increasing online sales through increasing your website's traffic. Learn the secrets to creating a more profitable website using search engine optimization, sponsored search, social networking, and email marketing techniques.

Insurance 101
Friday, January 11, 2008; 1:00 pm

Presented by: Anthony Giaconne, Intermarket Insurance Agency
Location: N210AB

This is a don’t miss seminar for retailers curious about business, surf camp and skate park insurance. The seminar will also address the complex world of health insurance. Come prepared to learn everything you ever wanted to know and more.

Everything you Wanted to Know About Niche Skateboarding But Were Afraid to Ask
Saturday, January 12, 2008; 10:00 am

Moderated by: Michael Brooke, Concrete Wave
Location: N210AB

The market for Longboarding, vert, downhill and slalom equipment is growing. There are hundreds of unique skate products on the market and consumers are hungry for more. Our panel will discuss some of the new trends within niche skateboarding and how your shop can profit from this side of the business – a side that is growing rapidly. This panel features a successful independent skate shop along with major, medium and small skate companies. The panel consisting of: Biker Sherlock and Michael Bream of Gravity, Steve Lake of Sector 9, Chris Chaput of Abec 11, Nate Poznick of Flexdex and John Karg of Woody’s Halfpipe will be moderated by Michael Brooke, publisher of Concrete Wave Magazine.

The Rising Importance of TV and New Media in Action Sports
Saturday, January 12, 2008; 1:00 pm

Presented by: FUEL TV
Location: N210AB

This panel discussion will focus on new media outlets such as television, the internet, iTunes and Podcasts and how these new outlets are affecting shops and brands overall business. Are they creating new business opportunities, new heroes in the sport, and spreading trends and news faster than ever before?


ASR January Show - January 24 - 26, 2008
San Diego Convention Center, San Diego, CA

Next Show - ASR Holiday - TBD, September 4-6, 2008

SURF > SKATE > SWIM > SNOW > MOTO > LIFESTYLE > FASHION

For 27 years, ASR has been the leading trade event bringing together the top action sports industry manufacturers, buyers and media under one roof. Held twice a year a year at the San Diego Convention Center in San Diego, CA, ASR Trade Expo continues to be the spot for providing the best platform of the leading manufacturers in the action sports industry and lifestyle market; while bringing together thousands of the top retailers ranging from surf, skate, snow and swim shops, to fashion boutiques and mass chain stores and distributors from around the world.

Be a part of this exclusive event and efficiently and effectively accomplish months of coordination, prospecting, line-showings and meetings in an energetic yet professional 3-day forum.

Visit ASR January and be the first to see the newest and hottest trends.

See you in San Diego!

    Educational Seminars

Driving Web Traffic: The Basics of Internet Marketing
Presented by: Mike Duncan, Sage Island
Thursday, January 24th - 4:30 PM

A focused discussion on the best techniques for increasing online sales through increasing your website's traffic. Learn the secrets to creating a more profitable website using search engine optimization, sponsored search, social networking, and email marketing techniques.

The Evolution of the Action Sports Endorsement Deal
Presented by:  Sunny Nassim, Jacobson, Russell, Saltz & Fingerman, LLP

Friday, January 25th - 9:30 AM
Join Action Sports Attorney Sunny Nassim in discussing the past, present, and future of the team rider’s agreement and considering the pros, cons and liabilities that are inherent in each deal.


Tradeshow Tips

10 Step Program to Better Tradeshows
BRA Conducts Retail Focused Survey on 2009 Tradeshow Schedule