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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | Wake

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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | Wake

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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | Wake

3 Labor Day Tips for Your Small Business

Even though September may seem light years away, it’s actually much closer than you think—especially for retailers and small business owners. Labor Day falls on September 5th this year, which means one of our biggest weekends is fast approaching. To maximize your profits and end the summer with a bang, there are a number of things you can and should do. Even if you’ve already got your sales plan on lockdown, the following three tweaks can make a big difference. Try them out, and let us know what you think! Give Your Best Customers Something Extra Anyone can offer an additional 25% off the sales rack or a free gift with every purchase. While these are great promotions, offering something extra specifically for your most loyal customers is an excellent way to get them in the store and say thanks. Send a special email to your newsletter list with an exclusive, in-store promotion, and make it something good. This will motivate them to stop at your store when they’re scouring for sales, and will make them feel like a VIP customer, building even more loyalty. Deck the Halls (and the Windows) A holiday is a cause for celebration, so don’t hold back when it comes to décor! Decorate your store, especially your window displays, and encourage your employees to wear patriotic colors. Labor Day is traditionally a fun holiday, meant to honor America’s workforce and thank them for a job well done. This means it’s okay to take a fun, lighthearted approach to the long weekend. Don’t Limit Yourself to the Store If you’re a small business, you’re probably... read more

4 Ways to Make a Shoppable Instagram 

Right now, one of the best social media platforms for your business is Instagram. A visual network with outstanding engagement, it’s a great place to connect with customers and build brand awareness. The only downside is that Instagram doesn’t allow users to sell directly on the platform. The best you can do is direct people to the link in your bio and hope they find the product you’re featuring in your image. Since Instagram’s inception, this has been an awkward reality for businesses, which is why a number of startups have decided to develop alternatives that make Instagram shoppable. Below are four companies that have created effective solutions for fairly low monthly fees. Check them out, experiment, and see which one works best for you. Like2Buy Like2Buy was created by marketing tech company Curalate. According to their website, Like2Buy “makes it easy for consumers to buy from Instagram by connecting engagement with Instagram videos and images to traffic and revenue—instantly.” This is accomplished by using the one live link Instagram allows (in your bio) to link to a gallery of shoppable images that are ecommerce-enabled through your online store. Have2Have.It Have2Have.It is similar to Like2Buy. It creates a link that takes your followers to a shoppable, curated page that has the same look and feel of your business’s Instagram feed. The only difference is that this one is allows them to tap the images for direct links to the products they love, driving customers directly to your ecommerce platform. LIKEtoKNOW.it Popular among fashion bloggers, LIKEtoKNOW.it embeds product credits with an affiliate link. As soon as a user “likes” a photo... read more

How Does a Good Deal Become Great?

by BRA Associate Partner, ESR Commercial ESR Commercial’s strategy is to know what is going to be thought and said 3 conversations in advance. Even before the first call or email, we’re planning on what we’re going to say the next time we speak, and how the person on the other end is going to take what we say and respond to it. It’s knowing when to push and when to step back – something that only comes with many years of experience. Everyone looking to open a store knows the basic, obvious items that make a deal better – cheaper rents, free rent periods, and tenant improvement money. But only those more experienced in the real estate world know the additional factors that can push the deal over the edge into “great deal” territory. These things can include economic factors like the landlord being responsible for part or the entire A/C unit, little or no personal guaranty, and different allocations of security deposits, among hundreds of other options that go into each lease. In one deal in Lexington, Kentucky, the landlord asked for 6 months of security deposit because the owners didn’t have any experience. Because we had done so much business with that landlord in the past, we knew that he would accept 2 months security deposit, with a third month to be applied to the 13th month’s rent. We know that upfront capital is very important to our clients, especially those who are opening up new stores, and saving 4 month’s worth of rent can go a long way into developing any small business. In another deal... read more

It’s Here: 2016 State of Surf Survey!

TRANSWORLD BUSINESS WANTS YOUR FEEDBACK ON THE STATE OF THE SURF INDUSTRY: PLEASE WEIGH IN HERE FOR A CHANCE TO BE SELECTED FOR OUR UPCOMING PANEL DISCUSSION AT SURF EXPO Editors Note: For a look at the 2015 State of Surf, purchase the report now. Read more at http://business.transworld.net/features/2016-state-surf-retailer-survey/#DbQZJhCfB1Wz3BvT.99... read more

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. 1. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. 2. Create internal links within your website. Internal linking helps... read more

How to Target Tourists This Summer

When you’re on vacation in a brand new city, you want to experience the local color of the place, which means eating at the best restaurants, visiting the most beautiful beaches, and seeing the famous sites. You also want to shop at interesting stores for souvenirs or to outfit yourself for adventures at your destination. As board sports retailers, this last point is important. Whether you sell surfboards, skis, or skateboard gear, there’s a good chance you have products someone visiting your city wants and needs. If your store is located in a tourist destination, then there’s an even better chance that many of your potential customers aren’t locals—they are in town for a few days or a few weeks, and they can be a great source of revenue. So how do you reach these tourists and convince them to shop at your store? By tweaking your marketing strategy just for them. These tips will help. Set up a booth at or sponsor a big local event. Whether it’s the county fair, a festival, a concert series, or a competition, the chances are good that someone is traveling from out of town to attend. Tabling at these events and/or getting your logo onto various marketing materials can help you reach this target audience. At the very least, they’ll see your name and think of you later, when they need something you happen to sell. Partner with tourism agencies and services. Get to know the owners of the best hotels in town, talk to the hospitality branches of your local government, and get in touch with your favorite restaurants, attractions,... read more