Join the Organization Dedicated to Uniting and Protecting Specialty Retailers

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | Wake

Advance Your Company Through Connections and Information Exchange

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | Wake

Stay Current on the Latest Industry News and Consumer Trends

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | Wake

Surf Summit 18 Registration Is Now Open!

Registration is now open for Surf Summit 18, the surf industry’s top leadership conference located in San Jose del Cabo, Mexico on May 13-16, 2015. Join BRA, SIMA and over 250 leaders from top surf brands and retailers for this unforgettable, four-day event.... read more

We’re Ready For Surf Summit 18!

Surf Summit is back and it’s time for you to mark your calendars for 2015’s event! As you know, Surf Summit is a big ol’ party where 250 leaders from top surf brands and retail shops address the important and pressing issues in the surf industry.... read more

SIMA Recognizes Outstanding Surf Retailers

Each year the Surf Industry Manufacturers Association (SIMA) comes together to recognize fellow surf industry companies for their outstanding contributions to the surf industry. The SIMA Image Awards took place last night at The Grove in Ahaheim, California. The surf... read more

#SIA15 Meet & Greet

Mike and Mara are both at #SIA15SnowShow and are looking forward to catching up with/meeting you! As you make your rounds, we hope you’ll stop by booth 1074 to say hello. Top off a great day with us at our Retailer Meet & Greet to learn, discuss and network.... read more

Preparing Your Retail Business for 2015

Many of us rely on our mobile devices to keep us organized, on time, in the know and connected. Our trust in the medium drives users to these devices for all things personal and professional, and this reliance has had a profound sociological effect on the ways in... read more