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Specialty Retailers and the Board Sports Lifestyle
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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | Wake

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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | Wake

5 Ways to Maximize Memorial Day Sales

Memorial Day is traditionally observed on the last Monday of May, as a day to honor and remember those who died in active military service. It’s also the unofficial beginning of the summer season, a three-day weekend filled with barbeques, get-togethers with family and friends, and great deals at favorite retailers. This Memorial Day, plan ahead so your business or brand can strike a balance between respectful remembrance and celebratory fun. Need some tips to get started? You’re in luck! Make sure employees are aware of sales and promotions. Your team is your greatest asset, so make sure they’re prepared for whatever form your sales and specials take. Online sales, promotions via social media, coupons in the local paper, a secret password—whatever it is, make sure they know all about it! Email marketing is key—especially if you start early! According to a recent study, the week leading up to Memorial Day is when most businesses send out emails announcing their sales. Beat the crowd and send an additional email ten days to two weeks before the big weekend, so it’s not lost in the shuffle. Remember that the biggest shopping day is that Friday, so time your sales accordingly. Run a social media contest to drum up buzz. Social media contests are ideal for engagement and short term goals, such as a special sale. Keep it simple by asking a question on Facebook or Twitter that is relevant to your products or the holiday. “Where’s your favorite place to skateboard?” or “What’s your go-to barbeque dish?” Reward one random winner with a free gift or a great discount, and... read more

How to Curate a Great Instagram Account

When it comes to the action sports industry, Instagram is a great social network. With over 400 million active users, this visual platform is vibrant, engaged, and a perfect opportunity to advertise your brand or business. Because Instagram is so popular, it’s easy to get lost in the shuffle. While focused hashtags and witty captions can help, photos are the site’s bread and butter. A great photograph is the best way to get attention, increase likes, and promote your business. Even if you’re not a professional photographer, it’s still possible to take great photos and curate an awesome account. These tips will help. 1. Remember the rule of thirds. The rule of thirds is a photography term that will help you create interesting and balanced shots. To understand this rule, imagine an image broken into thirds so it’s made up of nine boxes. Rather than put the focus of your image directly in the center of the image, place it in one of the intersections. This is where a viewer’s eye will naturally land, which makes the photo more interesting. 2. Keep it simple. When you’re posting images of products, you want to avoid the “catalog look”—that is, an image on a plain white background. It’s better to show the product in use or out in the world. That said, you don’t want the background to overwhelm the photo. Anyone looking at your image should be able to tell what you’re advertising. Put the product in the foreground and keep the background unfocused. The viewer will understand the context, while getting excited about the product. 3. Post... read more

The Annual State of Skate Survey is Here!

The annual State Of Skate industry surveys have launched and are already working to gather important, helpful data. In case you’re new to the industry or it’s been a while since you’ve taken the survey, a quick refresher: each year, TransWorld Business takes a comprehensive look at the state of skateboarding through their annual survey. By working closely with IASC and Strategic Market Intelligence their goal is to help gather and provide information on the overall health of the industry. In addition to their retailer survey, they’ll also be aggregating information from skateboard manufacturers, as well as core skaters, to provide insight that retailers can use in their day-to-day business and marketing strategy. This year, they’ve even teamed up with a third-party research agency, which will elevate the data to a whole new level and provide the industry with deeper analytics. As we all know, running a business doesn’t offer a whole lot of spare time. That’s why the State of Skate survey is designed to take only 10-15 minutes of your time. The information you provide and the resulting research findings will assist in building an insightful overview that will help develop your short and long term business plan. The more participants, the greater the insights and resulting value will be to your business. To sweeten the deal, anyone who submits a completed survey will be entered into a drawing to win a free VIP Package to this year’s IASC Summit, May 12-13th, 2016, which includes 3 nights hotel accommodation and one VIP ticket to the Skateboard Hall of Fame. Not bad for 15 minutes that could help your industry and... read more

3 Ways to Market to Millennials

Everyone, it seems, is talking about millennials. What they think, what they do, what they buy, and how they are either saving the world or destroying it. The truth is that every generation changes the world in its own way, and if businesses and brands want to survive, they need to stop lamenting millennials and start embracing them instead. The term “millennial” can include anyone born after 1980 and up to 2004—definitions vary, and will depend on the individual’s experiences. This block of time, however, is a safe bet. Most millennials are tech-savvy, constantly connected, and great at multitasking. They’re passionate individuals who value transparency, collaboration, and their personal time. So what does this mean if you’re a business or brand? Simply put: you need to adapt your message and marketing for this increasingly powerful demographic. Below we’re rounded up three ways to market to millennials effectively. Start incorporating them now and get ready to reap the rewards. Establish meaningful connections on social media. Millennials live at least half their lives online, which means you need to be there too. The tricky part is blending in. You don’t want to sound like a robot that’s just trying to convince people to buy your products. Instead, you need to develop a voice that is consistent with your brand, fits the platform, and engages with the community in a natural and fun way. It may be helpful to look at social media as a way to get to know your customers better, rather than as a place to sell them more stuff. This will gain their trust and encourage them to... read more

The Snapchat Primer You’ve Been Searching For

Social media moves quickly. Just because you’ve mastered Facebook or Twitter doesn’t mean you can stop learning or experimenting. Case in point: Snapchat. It’s the latest social media craze for users between the ages of 13 and 23, and if you’re a business or brand, it’s worth checking out. Today we’re going to explain what it is, how it works, and why it matters. By the time you’re done reading this post, you’ll have all the information you need to dip your toes into the Snapchat pool. What Is Snapchat? Snapchat is a messaging app that allows users to take photos or record videos and add text and drawings before sending them to other users. These messages are called “Snaps.” Users choose who can see their Snaps, and also set a time limit for how long their Snaps can be viewed, which can last anywhere between one and ten seconds. After that time is up the Snap disappears, never to be seen again. Snapchat is a strictly mobile app, which means it’s limited to smartphone use, and it’s an easy, simple, and fun way to share messages and communicate with friends. And people actually enjoy this? Do they ever! In May, the mobile app boasted 100 million daily users, 65% of whom uploaded photos. Researchers have even found that people are happier after using Snapchat than they are after using other social media apps, such as Facebook and Twitter. This is because Snapchat feels more like good, old-fashioned, face-to-face communication. Because you share your Snaps with a select group of friends, it’s more personal than broadcasting your life to... read more

Trade Show Takeaways from Surf Expo

Last week, members of the Board Retailers Association attended the bi-annual Surf Expo in Orlando, Florida. This trade show is one of the oldest, biggest, and best in the board sports business, boasting 2,600 booths of apparel and hard goods, as well as a full line-up of special events, including fashion shows, awards ceremonies, and demonstrations. At BRA, we’ve attended our fair share of trade shows. Not only do we know how to survive what can be a grueling few days, but we also know what makes a trade show truly great. Surf Expo was, as usual, a well run and smoothly organized affair, which is one of the reasons we keep going back. If you’re wondering what qualities to look for in a trade show, here are some of the ways that Surf Expo stands out. The layout of the floor was very fluid and easy to navigate. With over 2,600 booths, 7,500 storefronts, and 26,000 attendees, making sure people can get around easily, quickly, and comfortably is essential. Surf Expo is the longest running board sports and beach/resort lifestyle trade show in the world, and their experience was apparent by how well their floor was laid out. The signs were clearly positioned and easy to read. It doesn’t matter if you’re a trade show veteran or if you’re attending your first show. Clear and direct signage keeps things moving and helps everyone have a better time, and Surf Expo knocked it out of the park in this regard. There was a great buzz and good traffic throughout the day. The energy at Surf Expo was great—the floor... read more