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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Wake
“Who is Earthpack and how can they help me with shop-branded shopping bags and other packaging needs?” + request your free sample kit by Doug Works via BRA

“Who is Earthpack and how can they help me with shop-branded shopping bags and other packaging needs?” + request your free sample kit by Doug Works via BRA

Founded by Dave Bock in 1989 in Irvine, California, Earthpack has since taken recycling to a higher level by supplying recycled bags, boxes, tissue, labels, and more to eco-conscious businesses. Earthpack works with each client individually to custom design...

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“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...

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“Memphis skateboard community shows support for fellow skater Tyre Nichols” by Stacy Jacobsen via WREG-TV (Local Memphis affiliate station) plus link to video and more news about the brutal murder of a skateboarder

“Memphis skateboard community shows support for fellow skater Tyre Nichols” by Stacy Jacobsen via WREG-TV (Local Memphis affiliate station) plus link to video and more news about the brutal murder of a skateboarder

MEMPHIS, Tenn. (WREG) — Appalling, deplorable, and heinous. Those are the words civil rights attorney Ben Crump used after he and Tyre Nichols’ family saw the video of the police encounter leading up to his death for the first time.Tyre Nichols’ family, attorneys see...

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“Is it time for retailers to radically rethink their business models?” by Patricia Vekich Waldron via Retail Wire

“Is it time for retailers to radically rethink their business models?” by Patricia Vekich Waldron via Retail Wire

The business models of many retail businesses have been unsustainable for years and all it took was the pandemic to make that undeniably clear. Pandemic and post-pandemic complications have caused many businesses to experience “inefficiencies, stress and fatigue,”...

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“Skate Shop Day happens in just one month plus 2022 recap, link to SSD graphics & letter from Chris Nieratko (SSD Founder and owner of NJ Skate Shop)” reposted by Board Retailers Association

“Skate Shop Day happens in just one month plus 2022 recap, link to SSD graphics & letter from Chris Nieratko (SSD Founder and owner of NJ Skate Shop)” reposted by Board Retailers Association

What is Skate Shop Day? Skate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get...

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Surf Expo Photos via Shop Eat Surf

Surf Expo Photos via Shop Eat Surf

Click on the following link to view more great photos from the BRA Retailer Gathering where we kicked off the 20th Anniversary of Board Retailers Association (since 2003) and honored BRA co-founder Roy Turner and to view a ton of other remarkable photos from Surf Expo...

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“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

Jeremy Jones, big-line snowboarder, splitboarding sage, and fearless-seeming founder of Protect Our Winters (POW)—a partner of Outside’s Find Your Good fundraising platform—says he was scared to write a book. “I was kind of nervous, but nervousness and excitement go...

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“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...

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“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

Covid-19 and its forced retail shutdowns are a memory of the past. However, the lingering effects on our supply chain, consumer behaviors and retail inventories remain front and present as we look at managing business going forward. Recent retail news has been focused...

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“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

Credit: Getty Images by PixelsEffect While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage “I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as...

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“Year-end tax planning opportunities for the consumer industry” by Joel Boff and Corey Rosenthal of BRA Supporting Vendor Partner CohnReznick plus acess to relevant and helpful CR / M1 collaborative on-demand webinar

“Year-end tax planning opportunities for the consumer industry” by Joel Boff and Corey Rosenthal of BRA Supporting Vendor Partner CohnReznick plus acess to relevant and helpful CR / M1 collaborative on-demand webinar

After two and a half years of COVID-19 shutdowns, reopenings, and clarifications and additional guidance being released on the 2020 CARES Act, taxpayers and practitioners have a clearer roadmap for the 2022 tax filing season. But, unless many CARES...

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