Five Things to do at S.L.A.T.E at MAGIC

Board Retailers Association: Protecting Retailers and a Lifestyle

Five Things to do at S.L.A.T.E at MAGIC

BRA and s.l.a.t.e. at MAGIC team up

Aside from S.L.A.T.E. serving as MAGIC’s order-writing home for all things action sports at the show, several bonus features will amp up the energy in February 2012 with a broad selection of new and returning boardsport brands and adrenaline-fueled onsite events, seminars, concerts, competitions and a new blogger lounge curated by lifestyle and fashion journalists, Marcus Troy.

1. Kick it off with Lauryn Hill

Kicking off the opening night of S.L.A.T.E. on Monday, February 13, is a special concert from Ms. Lauryn Hill, performing music from “The Miseducation of Lauryn Hill.” The event, held at the House of Blues (Mandalay Bay) and in conjunction with Rock The Bells is by invitation only for S.L.A.T.E exhibitors and retailers. Additional tickets are available for sale through Ticketmaster.

2. Blog with the best of them

Curated by lifestyle and fashion journalist Marcus Troy, S.L.A.T.E. will feature a new blogger lounge, where the hottest streetwear bloggers from around the world will showcase their sites and post live from the show floor. A host of editors from,,,, and other sites hand selected by Marcus Troy will be on hand to meet with show attendees.

3. Check out two skate contests

SUPERHEAT will present a Mini-Ramp event in the center of the show floor named “ACES HIGH MINI RAMP JAM PRESENTED BY SUPERHEAT.” Ryan Clements from Skate Park of Tampa will commentate the Jam. Riders scheduled to attend include Mike Vallely, Ben Hatchell, John Rattray, Chad Bartie, Kyle Berard, Anthony Schultz, David Loy, and more. Monday, Feb 13 and Tuesday Feb 14 from 2pm-4pm.

MALOOF LONG OLLIE CHALLENGE– 15 pro and upstart amateur skaters including current and former long ollie record holders will compete to shatter the existing long ollie world record, Monday, Feb 13 4pm-6pm.

4. Learn the latest retail trends

S.L.A.T.E. will also offer a compelling new educational series in partnership with Board Retailers Association. For up-to-date event and seminar descriptions, locations and times, please visit Held on the show floor, seminars will address the industry’s most relevant topics, such as:

  • LOCAL SEARCH & SOCIAL TACTICS FOR BRICK & MORTAR RETAILERS presented by John Faris – Director, Cross-Channel Marketing, Red Door Interactive. Monday, Feb 13 at 10am.
  • HOW THE HECK DID LONGBOARDING GET SO BIG AND WHAT HAPPENS NEXT? Presented by Michael Brook – Publisher, Concrete Wave and Longboard Retailer Magazines. Monday Feb 13, 12pm.
  • REMOVING RISK FROM YOUR BUY. Presented by Gina Ashe, CEO, KRUSH Inc. Tuesday Feb 14, 10am.

5. Check out 10 hot new designers in Project 10

Launched at PROJECT in August 2010, PROJECT 10 – a group of up-and-coming designers—sets the stage for young companies within the fashion and apparel industry to exhibit their products in a unique setting.The focus for PROJECT 10 this season will be upon two action sports currently seeing large growth – skating and cycling. Brands participating include Western Edition, Cadence, FTC, The Ampal Creative, CBNC, Corpse Corps, Wheelmen & Co, and more.

Board Retailers Association: | PO Box 1170 Wrightsville Beach, NC 28480