2008 Year-End Specialty Retail Survey

The results of the latest quarterly action sport retail survey, conducted by Board-Trac and the Board Retailers Association (BRA) are in and yielding some interesting results:

1. 65.2% of specialty retailers reported that comp stores sales were down Q4 2008. 68.4% indicated that margins were down as well.
2. 58.2% reported that their overall 2008 sales compare to 2007 were down. 31.6% reported an increase with sales/discounts being the single largest contributing factor.
3. 45.6% of retailers reported that the sale of hardgoods are down while 54.4% indicated a decrease in apparel sales.
4. 63.4% of retailers under forecast actual sales for 2008. Looking forward, 31.6% expect to increase sales in 2009 while 37.4% expect to have a decline.
5. 65% of retailers reported that they either didn’t have an ecommerce site or that it was less than 5% of annual sales.
6. Almost 70% of retailers expressed interest in carrying new brands. Diversifying product is key to success and a way of creating a unique retail destination.

Log into to see the complete survey results. If you participated in the survey, you will receive the full report and accompanying analytics via email from Board-Trac and BRA.