This year’s Surf Expo went off without a hitch last week at the Orange County Convention Center in Orlando, Florida. Lifestyle, SUP hardgoods, wake brands and the latest tech gadgets were featured, with a strong boardsports presence throughout.
Mike Duncan, BRA President and CEO/Founder of Sage Island, and Mara Stimac, BRA Director of Marketing, attended Surf Expo last week, and were so pleased to see many BRA members from Ambush, Modern Surf & Skate, BC Surf & Sport, Vertical Urge, Annex and Sun Diego on the floor as well.
“There’s always a fantastic energy when retailers and manufacturers come together, and especially in terms of scope, Surf Expo creates an amazing environment for these interactions to take place. BRA always gets so much out of each Surf Expo experience. We were thrilled to be a part of it again. It was the perfect opportunity to officially introduce our new board Chairman, Todd Canipe and give him the opportunity to network in-person with our industry partners,” Duncan said.
Customers today require an online experience that matches the energy and attentiveness they receive in person, and Duncan walked through the processof identifying customers and creating exceptional content marketing strategies for specialty retailers during his presentation on the last day of Surf Expo. The presentation provided real-world examples that showed how to build your community efficiently and effectively. Attendees left with easy steps to streamline processes and maintain a strong presence on the right platforms.
The content marketing presentation has been made available to all on Slideshare.
“Digital marketing strategies give you the opportunity to build and manage complex relationships across a variety of channels, and allows you to respond to and initiate dynamic customer interactions that you might not have had otherwise,” Stimac says. “In today’s digital age, it’s more important than ever for specialty retailers to take advantage of digital marketing. But this certainly doesn’t mean you have to pause traditional methods if you’re seeing results—a balance can be achieved with both!”
Congrats again to Surf Expo for another successful show. We’ll see you again in January!