Even though September may seem light years away, it’s actually much closer than you think—especially for retailers and small business owners. Labor Day falls on September 5th this year, which means one of our biggest weekends is fast approaching. To maximize your profits and end the summer with a bang, there are a number of things you can and should do. Even if you’ve already got your sales plan on lockdown, the following three tweaks can make a big difference. Try them out, and let us know what you think!
Give Your Best Customers Something Extra
Anyone can offer an additional 25% off the sales rack or a free gift with every purchase. While these are great promotions, offering something extra specifically for your most loyal customers is an excellent way to get them in the store and say thanks. Send a special email to your newsletter list with an exclusive, in-store promotion, and make it something good. This will motivate them to stop at your store when they’re scouring for sales, and will make them feel like a VIP customer, building even more loyalty.
Deck the Halls (and the Windows)
A holiday is a cause for celebration, so don’t hold back when it comes to décor! Decorate your store, especially your window displays, and encourage your employees to wear patriotic colors. Labor Day is traditionally a fun holiday, meant to honor America’s workforce and thank them for a job well done. This means it’s okay to take a fun, lighthearted approach to the long weekend.
Don’t Limit Yourself to the Store
If you’re a small business, you’re probably an integral part of your local community. If so, or if you want to be, then find the nearest festival, fair, parade, or gathering and make an appearance. This is a great way to build brand awareness and sell to a new audience, one who might not otherwise stumble across your store. You might also consider doing a pop-up shop for the holiday, selling a small selection of your best selling items right there on the street.
Bonus: Start Thinking About Christmas
This isn’t really a Labor Day tip, but it’s still relevant. Start thinking about the winter holidays. The earlier you start, the better you’ll do. If you want to call 2016 a success, then start planning now.
Good luck, and have a great Labor Day!