5 Reasons to Join SIA Today

5 Reasons to Join SIA Today

The Board Retailers Association is dedicated to promoting and supporting the world of board sports in every possible way. One of our methods is by connecting our members to other organizations with a similar mission. Today, we want to draw your attention to SIA.

SnowSports Industries America (SIA) is the only non-profit, member-owned trade association that represents suppliers and service providers of consumer snow sports. Founded in 1954, it counts constituents in the retailer, rep and resort communities among its members. The organization offers its members a number of amazing benefits, which can help your individual business and the snow sports community as a whole survive and thrive. These benefits include:


As a member of SIA, you’ll enjoy free access to the latest and greatest industry research. From important marketing trends to hidden opportunities, SIA will give you the knowledge you need to make a difference in your community and industry.


SIA has a comprehensive media database and directory that can help you increase your visibility—and your sales potential. The organization also offers public relations assistance, which can be especially useful for smaller businesses that don’t have a dedicated PR department.

Snow Show

SIA’s Snow Show is the only trade show dedicated to the snow sports industry—and it’s only open to SIA members. Each year, over 18,000 industry members attend it, making this an event you can’t afford to miss!


SIA offers great discounts to its members on everyday costs, such as FedEx shipping, freight, car rentals, booth warehousing, and more. They also offer exclusive package exhibit booths. These discounts make it easier to accomplish your goals—for many of us, that support is essential!


As a non-profit trade association, all of SIA’s revenue goes right back into the snow sports industry. This means they’re able to promote snow sports and groom the next generation of show sports enthusiasts. The community they build isn’t just for those in the industry—it’s also for the audiences, customers, and athletes that we’re trying to reach. And that is priceless.

If you’re interested in learning more about SIA, contact Patricia Grenke. She’s SIA’s Nationwide Supporting Membership Sales and Marketing Manager, and can answer any questions you have. If you’re ready to join, simply click here to get the process started! In the meantime, we hope this post has helped you recognize and appreciate all that SIA does for the snow sports industry just as much as we do. Thanks, SIA!

#SIAtalks with Barry Weston of Weston Snowboards from SnowSports Industries America on Vimeo.