Memorial Day is traditionally observed on the last Monday of May, as a day to honor and remember those who died in active military service. It’s also the unofficial beginning of the summer season, a three-day weekend filled with barbeques, get-togethers with family and friends, and great deals at favorite retailers.
This Memorial Day, plan ahead so your business or brand can strike a balance between respectful remembrance and celebratory fun. Need some tips to get started? You’re in luck!
Make sure employees are aware of sales and promotions.
Your team is your greatest asset, so make sure they’re prepared for whatever form your sales and specials take. Online sales, promotions via social media, coupons in the local paper, a secret password—whatever it is, make sure they know all about it!
Email marketing is key—especially if you start early!
According to a recent study, the week leading up to Memorial Day is when most businesses send out emails announcing their sales. Beat the crowd and send an additional email ten days to two weeks before the big weekend, so it’s not lost in the shuffle. Remember that the biggest shopping day is that Friday, so time your sales accordingly.
Run a social media contest to drum up buzz.
Social media contests are ideal for engagement and short term goals, such as a special sale. Keep it simple by asking a question on Facebook or Twitter that is relevant to your products or the holiday. “Where’s your favorite place to skateboard?” or “What’s your go-to barbeque dish?” Reward one random winner with a free gift or a great discount, and enjoy the conversation.
Dress for success and don’t be afraid to get festive.
Encourage your employees to wear red, white, and blue during their shift, and deck your store out with Americana décor. Hand out small flags, free candy, or buttons. Offer an additional 5% off to anyone who comes in wearing their patriotic best. Hang stars and stripes in your windows and create an air of good old American fun.
Don’t forget the reason for the holiday.
Memorial Day isn’t just about fun, sun, and sales. It’s an important holiday that honors those who died for our freedom. Take this opportunity to give back in some way by donating a percentage of the weekend’s proceeds to a charity or offering a special discount to veterans. It’s the right thing to do!