About Board Retailers Association

The Association Dedicated to Uniting & Protecting Specialty Retailers & the Boardsports Lifestyle.

East and West Coast retailers formed the Board Retailers Association in February 2003 in an effort to consolidate the voices, experiences and visions of boardsports retailers into a cohesive organization. Under the direction of BRA’s Chairman and Board of Directors, the non-profit trade association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. Since its inception, BRA has brought about many positive changes, and we’re looking forward to building on them throughout the coming years. Read more about our memberships here.

Among our goals are to identify ways to help lower the day-to-day cost of doing business and to negotiate as a group what is beneficial to individual stores, thus strengthening our distribution base and helping the industry grow. Most important is the mission of the association: to provide specialty retailers the educational tools necessary to remain successful and profitable in the boardsports industry. Currently, the association represents about 600 independent boardsports retailers across the country.

Our Mission

The Board Retailers Association (BRA) is the unified voice and action group representing independent board sports retailers across the United States. The name Board Retailers Association reflects the multidimensional aspect that most retailers in our industry have. Surfboarding, skateboarding, snowboarding wakeboarding, kiteboarding and windsurfing all share a central theme as board sport retailers. BRA organizes and expresses the views and concerns of independent board sport retailers to manufacturer’s associations and major trade show organizations in an effort to help promote our industry and support the board sports specialty retailer.

Mission Statement

To be the preeminent, cohesive, nationwide organization, recognized as the representative of the diverse interests of all Boardsports Retailers. BRA strives to be the most effective provider of quality information and services to members, which in turn fosters an environment conducive to their business success.

BRA also contributes to the industry through its non-profit foundation. The Board Retailers Association Foundation, Inc. raises money through sponsored charitable events. BRA hopes to increase the reach of the foundation by sponsoring amateur contests in the future.

Vision Statement

The Board Retailers Association will act as the primary voice and action group within the retail boardsports industry. The Board Retailers Association will organize and express the views and concerns of Boardsports Retailers to Manufacturer’s Associations and the Trade Show Organizations in an effort to help promote our industry and support the independent retailer.