Congratulations to our friend Cary Allington and ActionWatch on reaching 200 participants on their Retail Panel. ActionWatch is a sales and inventory tracking program specifically designed for the action sports industry. It is a free service for participating industry retailers, who get access to a series of monthly reports that show top-selling brands and models as well as product category breakouts. The reports are made by combining data from all the participating retailers so that each member can see sales and inventory information representing the broader industry. This allows ActionWatch Retail Panel members to participate in a program that keeps their individual store data confidential, but gives them industry averages, a.k.a. benchmarks, to which they can compare their own stores.
Small portions of the ActionWatch data are currently featured in the “Core Retail Report” in Transworld Business and also in the Shop-Eat-Surf blog, which is also using ActionWatch data as a component of their new market index available to their Executive Edition subscribers.
Most of the retailers participating in the ActionWatch Retail Panel are single-store operations, but the panel also includes a few multi-store retailers. The participating stores are spread throughout the U.S. and are diverse in size and volume, including shops under 1,000 square feet to stores over 15,000 square feet. The majority of stores on the panel are surf- and/or skateboard-brand focused.
Cary Allington, co-founder, says “The panel is large enough to very accurately reflect the market in most of the product categories we track. With most of the industry’s major suppliers and many of the smaller suppliers subscribing to the ActionWatch service, we are proud to offer a service that is adding so much value to this industry.”
For information: www.ActionWatchReports.com