ASR Adjusts Trade Show Dates for 2010

The Action Sports Retailer Trade Expo (ASR) announced it will shift its 2010 dates in an effort to better accommodate exhibitors’ production and selling schedules. The new dates, will be Feb. 3–4 and August 14–16, 2010 and the February and August time frame will permanently replace the January and September shows, said Andy Tompkins, ASR’s group show director. Traditionally the show was held in January and September.

In 2009, the show will remain in September with the premiere of Class @ ASR.

“The January show has been between the Spring/Summer and early Fall selling seasons,” Tompkins said. By pushing the show back into February, ASR’s first show of the year will become a more Fall-focused show. “That’s important because the Fall season is becoming increasingly important to the action sports market,” Tompkins said. Another change for the February show is a shortened two-day schedule.

The move to the new August date is less grounded in what is happening right now in the action sports market and more about positioning the show to better serve the industry in later years, Tompkins said. “There will be an adjustment period, but this is a repositioning for the next 10 years.”

ASR’s date changes will not affect the show’s location. It will continue to be held at the San Diego Convention Center.