PROTECTING RETAILERS AND A LIFESTYLE
SURF • SKATE • SNOW • SUP • WAKE
Associate Partnership – A Relationship Building Marketing Outreach Program
Becoming a BRA Associate Partner not only pledges your support to this important non-profit organization, it enables you to establish trusting relationships with our Retail Membership and to benefit from a proven, highly effective multi-channel marketing program that reaches thousands of board specialty retailers throughout the USA including Alaska and Hawaii.
This Partnership Program will benefit three distinct categories of Members including:
- Vendor Partners;
- Brand Partners; and
- Community Partners
Rather than delineate the levels of the above categories of Members with precious metals or gemstones and cookie cutter marketing benefits, our unique Partnership Programs can be customized for those spanning a wide range of budgets and seeking real working relationships with our Members.
The four highly customizable Partner Levels are as follows:
- Principal Supporting Partners;
- Major Supporting Partners;
- Supporting Partners; and
- Community Supporting Partners
We are seeking to identify and connect with Vendors, Brands and members of the Action Sports Community that have the capacity to provide our entire membership with impeccable service or outstanding products at competitive pricing and that truly care about the health and well-being of the Board Sports Retailer and Lifestyle.
We also offer shorter term Associate Partnership opportunities in the form of BRA Supporting Event Partnerships specifically related to Regional Retailer Roundtables & Other Epic Events and Industry Trade Shows such as Surf Expo or Outdoor Retailer Snow Show
In summary, being a Brand Partner, Vendor Partner or Community Partner of any level offers you:
Your brand message heard loud and clear by our members as well as board specialty retailers in all 50 states that have yet to officially sign up for Membership through targeted marketing efforts.
Insider Industry Knowledge
Invaluable information to help you break into the board specialty retail market.
Recognition by a Captive Audience
The attention of loyal, core retailers in every region of the country who will notice your genuine support of BRA, which will make the decision to utilize your services or order your products that much easier to justify.
To customize a Brand Partnership, Vendor Partnership or Community Partnership to meet your specific goals and budget contact Doug Works at 760-500-5716 or email@example.com
The following list elaborates on examples of benefits that we may be able to incorporate into your customized Partnership Package pending level of contribution:
We will post relevant, easy to read articles or advertorials containing images, words and embedded videos submitted by you in the “News and Resourceful Articles” section (landing page) of BRA website.
Logo and Web Link
BRA’s website offers thousands of impressions each month. We’ll insert your logo and web link to your site (or link to a recent advertorial in the “News and Resourceful Articles” section of the BRA website) as a banner ad in the “Retail Member Benefits” section of the BRA website.
Service Listing in Summary of Benefits
We’ll promote your service in our current Summary of Supporting Vendor Partner Benefits for BRA Retail Partners with your logo, description and special offering. Have a special deal or exclusive offering that you want to provide to BRA Retail Members? We will highlight it in the outstanding marketing piece that is attached to nearly every email correspondence with existing and potential BRA Retail Members.
We’ll also communicate your scope of services, special deals and exclusive offerings in verbal, text and email communications between the Executive Director and Retail Members. The Executive Director typically connects directly with hundreds of existing and future retail members every month.
We’ll include your ad in one or more of the BRA Newsletters which are sent electronically to our robust database of approximately 5,000 unique recipients quarterly.
We’ll send out a branded, targeted email to our members as well as other board specialty retailers in all 50 states that have yet to officially sign up for Membership on your behalf. You provide copy and graphics; we can even provide complete open and click-through statistics reporting.
Trade Show Marketing
Send us printed marketing materials that you’d like to have available to retailers who we meet at trade shows. We’ll be happy to make your materials available in our booth space at the shows, which are frequented by retailers from all over the country from show opening to closing each day.
Retailer Roundtable and Special Event Marketing*
Send us printed marketing materials that you’d like to have available to retailers who attend BRA Regional Retailer Roundtables and other non-trade show related BRA special events. We’ll be happy to distribute your materials in conspicuous locations at these types of events. We will also make you aware of upcoming event sponsorship opportunities including naming rights, speaking opportunities and more that could complement your Partnership significantly.
Exclusive Industry Event Discounts*
When possible, free or discounted entry fee for special events like Surf Summit, Skateboarding Summit, Trade Show networking events and more will be made available.
Social Media Exposure
Your content conveyed across BRA Social Media Channels including Facebook, Instagram and Linked-In.
We will promote and post co-branded live and on-demand webinars on BRA website website and promote through email to create additional awareness.
* = available for Major or Principle Supporting Partnership Levels only
Deciding to Support Board Retailers Association as a BRA Supporting Vendor Partner will put you in the club with these outstanding and resourceful companies:
Testimonials from select BRA Supporting Vendor Partners
“We have enjoyed speaking with your members, and have had a great response from the first email that was sent out.” – Caroline Darr (Marketing Coordinator at LIG Solutions)
“Thank you so much, as always, for not only being so responsive but also very strategic with the timing of pushing out content. I think you win the most organized partner award. Appreciate you.” – Shannon Blake (Partner Manager at Podium)
“We look forward to having a successful long-term partnership. Office Depot would like to become BRA’s trusted Vendor Partner for Office Products and Business Solutions such as Print Services, IT Support and more. We are customizing our already very competitively priced program “Office Depot Flex plan” to better meet your needs.” – Rafael de Madalengoitia (Major Accounts Business Development Manager at Office Depot)
Please contact Doug Works at 760-500-5716 or firstname.lastname@example.org with any questions or to customize a Brand Partnership, Vendor Partnership or Community Partnership to meet your specific marketing goals and budget.