“Rest In Peace Keith Hufnagel – Words and photos from the skate world remembering our icon” via Transworld Skateboarding

“Rest In Peace Keith Hufnagel – Words and photos from the skate world remembering our icon” via Transworld Skateboarding

Keith was the embodiment of raw East Coast power. His pop, style, and speed influenced the 90s generation and beyond. His skate career had no end in sight. He was a global icon. As a veteran on Real and with his own brand HUF, he mentored some of the greatest skaters of our time. Keith, you will be a part of skateboarding forever. Thank you. Rest in peace.—TWS Here’s an official statement from Huf WorldWide via Instagram:“We are absolutely heartbroken to deliver the news today that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight. Keith was not only the ‘HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could. Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right. Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe. But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it. Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever. Rest in...
“Office Depot Preferential Member Pricing Program now available for all BRA Regular (no cost) and Distinguished Retail Members”

“Office Depot Preferential Member Pricing Program now available for all BRA Regular (no cost) and Distinguished Retail Members”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Pricing Program. The image below elaborates on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members. If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this rad program and begin saving on over 20,000 Office Depot Products and Services: https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“What If We Told You You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

“What If We Told You You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

Well, you can. And it starts at just $10 a month.  Posted by: STAB What’s worse: breaking your new board first session, or watching every person you love getting mauled by a voracious pack of lions? Answer: the lions, but only just. New Board Anxiety is a serious medical condition that affects millions of surfers worldwide. If you or any surfer you know has suffered from this debilitating ailment, we present you with a viable (if only marginally costly) solution: Surfcare.  First and foremost, and despite how that intro read, this is not an advertisement. Or, I guess technically it is, but the crew at Surfcare didn’t pay a penny for it, so good on them for creating a product so inherently fascinating that we couldn’t help but write about it.  Second, Surfcare is exactly what it sounds like: AppleCare for your surfboard. It’s actual, genuine, real-life protection that you can buy as financial protection against a dinged or broken board.  Here are their available plans: Below we chatted with Nick Stolz, founder of Surfcare, to get more info on his product and see if the juice is truly worth the squeeze.  What inspired you to start this company? Well, I grew up breaking a ton of boards! Maybe I took that “stomp it” saying a little too literally [laughs]. I came up with the idea in Indonesia three years ago after running through a quiver at HTs. It’s a bad feeling when you spend a bunch of money on a new board and break it first session, or even at all. We all know the feeling. So Surfcare was...
“The Untapped Opportunity That COVID-19 Created for Store Associates” by Oscar Sachs via Total Retail

“The Untapped Opportunity That COVID-19 Created for Store Associates” by Oscar Sachs via Total Retail

The retail landscape looks completely different today compared to the beginning of 2020. COVID-19 has caused stores to shut down and employees to be furloughed. Retailers were already challenged before the pandemic began, and now many consumers are wary of returning to stores. Furthermore, social distancing regulations limit the number of people allowed in a store at the same time. This results in less opportunities for consumers to interact with brand and store associates. However, sharp declines in store traffic have also presented new opportunities for store associates. Technology is helping them bridge the online-offline service gap in a whole new way with clienteling. While there may be less customers than usual in stores, there are more customers shopping online than ever before. Associates working in-store or remotely are now providing online shoppers with personalized services and experiences, similar to what we would expect from shopping in a store. Virtual Associates Are Meeting Customers Online as They Browse Customers shopping online are looking to be served in a personalized way while they browse. In fact, Salesfloor’s data shows a 3x increase in customer engagement online since the beginning of the pandemic, and retailers are seeing up to a 700 percent lift in sales attributed to clienteling. Retailers that are using clienteling solutions leverage their associates as virtual product experts or stylists that can assist customers on their site, offer fit and style recommendations, and answer specific questions. This makes the online shopping experience feel less about just making an e-commerce purchase, and more like the in-store experience where they’re browsing and shopping. Giving consumers the ability to initiate digital conversations with an associate from a...
“Jeremy Jones Talks About ‘Purple Mountains’ and Finding Political Common Ground on Climate Change” by Will Sileo of The Inertia

“Jeremy Jones Talks About ‘Purple Mountains’ and Finding Political Common Ground on Climate Change” by Will Sileo of The Inertia

According to the film’s description, Purple Mountains is, “One man’s journey to find common ground in the mountains — one voter at a time.” That one man is snowboarding legend Jeremy Jones. Jones is one of the greatest freeriders of all time, helping to pioneer professional big mountain snowboarding (especially human-powered big mountain snowboarding). More recently, he’s also made a name for himself as a climate activist. In 2007 Jeremy founded Protect Our Winters (POW), a nonprofit dedicated to activating the outdoor sports community in the fight against climate change, and in 2010 he swore off using helicopters and snowcats, making a personal commitment to earning his turns. Named for the need to influence key swing states in the upcoming election (and perhaps an ode to the line from the song America the Beautiful), the film follows Jeremy on a journey to understand why the U.S. is so divided on climate change and how we can find common ground through the American love of the outdoors. In doing so he hopes to energize the ‘Outdoor State’ – the 50 million people in the U.S. who identify with the mountains, the rivers, and the sea. The film is a must watch for any American, especially those who fit the ‘Outdoors State’ description. As he was driving home after a surf trip to Santa Barbara, I grilled him about the film: What are your hopes for the movie? What do you want it to inspire in people or bring about as a result? It would be kinda naïve to think some far right climate denier will change their ways, but I’m hoping that someone...