“7 Ways To Transform Retail Store Displays Into Sales” by Bobb Phibbs via The Retail Doctor blog

“7 Ways To Transform Retail Store Displays Into Sales” by Bobb Phibbs via The Retail Doctor blog

There are a lot of ways your sales displays can be your silent salesperson. The trick is to make sure your displays include some of the basics. Try these seven ways to make your retail store displays do more than just look attractive. 1. Change your displays monthly You’ve got to keep your customers guessing – a little, anyway. Every couple of weeks move the sales displays around to keep them from getting stale – and certainly move them when new merchandise comes in. Since the fairly new products will still be selling, switch your displays two weeks after their arrival. Move one display from the front to the middle of the store and another display from the middle to the back. Discover: How to craft a retail merchandising plan with this comprehensive primer 2. Try a little tenderness In merchandising, as in life, the best things are things you want, not what you need. So give your customer that as well. Put the fanciest, newest, most expensive, dream-worthy items in the most prominent place in your store. Be sure to have several levels of height and enough products so that the customer can pick up and touch these desired items without having to totally dismantle your beautiful display. 3. Never, never, never, EVER build a monochromatic display Generally speaking, group items by product use or two or three colors – you’re looking for the one thing that makes it a group. Unless you run a grocery store, your grouping shouldn’t be entirely made up of one product. That’s warehousing, not merchandising. You can create a sales display by product...
“THE INS AND OUTS OF DECK COLLECTING” by Ian Michna via JENKEM MAG

“THE INS AND OUTS OF DECK COLLECTING” by Ian Michna via JENKEM MAG

Collecting skateboards is a pain in the ass. Boards are heavy, you need a lot of space to store them, and they will happily catch fire if your house ever burns to the ground. But that hasn’t stopped a small group of hardcore collectors who have spent thousands of dollars and countless hours finding and preserving iconic boards from the past. We’re not talking about your average skater who has a couple of old scratched-up decks lying around in the garage, we’re talking about the big fish – the guys who could put a downpayment on a house if they were to liquidate their collections. As we have very little experience ourselves collecting decks at that level, we hit up three collectors to learn the basics and how they found themselves deep down the rabbit hole. If you ever wanted to reclaim a piece of your childhood and cop that elusive Muska deck or Think board you saw in a CCS catalog, hopefully, this guide will be a solid place to start. Happy Hunting! DAVE SKOOT How long have you been collecting, and how much have you spent on decks so far?I’ve been collecting seriously now for the last six years, but my love for certain graphics started when I first started skating. I don’t really like to talk about money but hey, this is Jenkem, right? So let’s just say I have over 600 boards. Most of them are worth over $400, some a $1000, and I didn’t pay anything close to that for any of them. Also being single with no kids at 42 allows me to...
“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

We all know that you can get your college tuition subsidized, even fully covered, for playing sports like basketball, baseball, or football in college. Well, now the same holds true for surfing. University of California San Diego just handed out the first college surfing scholarship recognized by the National Scholastic Surfing Association, the governing body for youth competitive surfing. The scholarship went to Makena Burke, a freshman at UCSD who has been topping the podium quite a bit recently and absolutely shreds – just check out her Nicaragua edit, above. The 19-year-old from Ventura, Calif. recently won the state championships at San Diego’s Seaside Reef in March, and three days ago won the NSSA National Championships at Salt Creek while carrying the UCSD surf team to a third place finish. UCSD is likely the most surf-oriented college in the nation, with surfboard-shaping classes, research programs such as the Scripps Institute of Oceanography, and famous surfer graduates like Holly Beck, Cliff Kapono, and others. Oh, and the college itself is located right above Black’s Beach in San Diego, a.k.a. the “Californian Pipeline.” Which also happens to be the training ground for the UCSD Surf Team. “Being able to give out the first surf scholarship gives us great pride and (the) support from like-minded organizations in our home town means a lot,” says UCSD Surf Team Head Coach of 20 years Tyler Callaway, speaking to the donors that made the scholarship possible. Be sure to visit The Inertia website to view valuable Surfing related News and Resourceful Articles regularly. Speaking of helpful articles from the good people behind The Inertia, you may want to click on...
“View the most recent BRA X M1 quarterly webinar about e-commerce featuring George right here.  You can also view the previous quarterly webinar about staffing plus all four 2021 BRA quarterly webinars here on demand at no cost” via BRA and Management One

“View the most recent BRA X M1 quarterly webinar about e-commerce featuring George right here. You can also view the previous quarterly webinar about staffing plus all four 2021 BRA quarterly webinars here on demand at no cost” via BRA and Management One

Once per Quarter, Board Retailers Association hosts relevant and helpful webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. You can view the 2nd Quarter 2022 webinar as well as the 1st Quarter 2022 webinar and all four of the excellent 2021 collaborative quarterly webinars below (scroll down). Description of The 2nd Quarter 2022 Webinar: If the pandemic taught us anything, it’s that retailers who stayed ahead of the curve survived and thrived after the shutdown. Every business has unique internal and external factors that affect its ability to pivot and adapt to the evolving retail landscape, but it is critical to remain open to progression. View our live panel discussion with Nico and Dane of Management One, Dan of Retail smart Guys and George (our very own Chairman of the Board Retailers Association) on June 16th as we break down the strategies that are helping retailers achieve success in 2022 and beyond. Learn how independent retailers are strengthening their e-commerce, digital, and analytics strategies to maintain growth and overcome a changing economic landscape. Presented by Management One and Board Retailers Association Push play to view this informative and fun 2nd Quarter 2022 collaborative BRA + M1 webinar featuring BRA Chairman and Owner of Modern Skate & Surf, George Leichtweis, as well as BRA Supporting Vendor Partners Dan Jablons of Retail Smart Guys and Dane Cohen & Nico Cabral of Management One, We have embedded the recordings of the 1st Quarter 2022 webinar as well as all four of the excellent 2021 collaborative quarterly webinars below for your convenience. “Talent Acquisition: Building a Team Structured...
“The Technologies Reinventing Physical Retail” by BOF Team, McKinsey & Co. via The Business of Fashion

“The Technologies Reinventing Physical Retail” by BOF Team, McKinsey & Co. via The Business of Fashion

Engagement with in-store technology can lead customers to spend up to four times longer shopping than customers who simply browse. (Getty Images) In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys. KEY INSIGHTS In store, customers who engage with technology spend up to four times longer shopping than those who do not.Mobile apps provide a frictionless shopping journey, whether a customer is seeking convenience or an engaging, social experience.Micro-fulfilment technologies enable brands to process orders efficiently from stores, reducing associated costs by up to 90 percent, and can lead to higher conversion and customer satisfaction rates. This article first appeared in The State of Fashion: Technology, an in-depth report co-published by BoF and McKinsey & Company. The rules of physical retail are changing. Pressure on the economics of operating stores has been mounting, particularly since more and more consumers began embracing the convenience — and safety — of e-commerce during the Covid-19 pandemic. But physical retail is far from dead. A 2020 survey of European consumers showed that 60 percent of respondents wanted to see or touch products in-person before buying, while 50 percent shopped in stores so they can take items home immediately. As pandemic restrictions subside, the percentage of customers shopping online is expected to fall 3 percentage points from 2021 levels across key markets, including Europe, the US and China. This presents an opportunity for players to reshape the role of stores in their overall retail mix. Engagement with in-store technology can lead customers to spend up to four times longer shopping than...