“16 THINGS YOU DIDN’T KNOW ABOUT SKATEBOARD BEARINGS” by Christian Senrud plus special bonus Skate Mix via Jenkem Mag

“16 THINGS YOU DIDN’T KNOW ABOUT SKATEBOARD BEARINGS” by Christian Senrud plus special bonus Skate Mix via Jenkem Mag

Bearings are one piece of gear for us that truly are a difference-maker when it comes to getting enough speed for a trick or for getting from point A to point B. There are so many companies and designs out there, and you may have never even thought about how we got to the modern bearing of today. So let’s take a little ride through bearing memory lane and school you on the history of these little metal balls. 1. BEARINGS PRE-DATE SKATEBOARDS BY THOUSANDS OF YEARS Some of the earliest bearing designs were used while constructing the Egyptian pyramids, which we know were built by volunteer, highly skilled, and well-compensated union-backed employees. Leonardo Da Vinci also developed a design for bearings that would help reduce friction in many of his mechanical inventions, including the design for his helicopter from 1500 AD. 2. THE BALLS IN BALL BEARINGS START OFF AS SMALL LENGTHS OF WIRE The wires are cut down, then ground and polished down into a tiny smooth ball. Skate bearings mostly have seven balls each, which sounds like a lot until you learn that a pork tapeworm has between 20,000-40,000 testes, or balls, each. Now, BIGGEST balls? That would be the North Atlantic right whale, which averages about 1,900 pounds of balls per whale. 3. EARLY SKATE BEARINGS WERE TOTAL CRAP AND FELL APART EASILY When Tony Alva and the Dogtown team were first slashing coping and carving over lights in backyard pools, it was extra difficult because the force was causing the bearings to pop out of their wheels. They learned to tape over the drains so they would at least...
“Retail sales explode in March as consumers use stimulus checks to spend heavily” by Jeff Cox via CNBC

“Retail sales explode in March as consumers use stimulus checks to spend heavily” by Jeff Cox via CNBC

KEY POINTS Retail sales boomed 9.8% higher in March thanks to a jump in spending at bars and restaurants as well as multiple other groups.Economists already had been expecting a gain of 6.1% as consumers received their $1,400 government stimulus checks.Jobless claims added to the good economic news, with first-time filings for unemployment insurance plunging to 576,000, easily the best week since the beginning of the Covid-19 pandemic. View CNBC VIDEO by clicking link below https://player.cnbc.com/p/gZWlPC/cnbc_global?playertype=synd&byGuid=7000186441 Retail sales surge in March as consumers use stimulus checks A fresh batch of stimulus checks sent consumer purchases surging in March as the U.S. economy continued to get juice from aggressive congressional spending. Advance retail sales rose 9.8% for the month, the Commerce Department reported Thursday. That compared to the Dow Jones estimate of a 6.1% gain and a decline of 2.7% in February. Sporting goods, clothing and food and beverage led the gains in spending and contributed to the best month for retail since the May 2020 gain of 18.3%, which came after the first round of stimulus checks. A separate report showed first-time filings for unemployment insurance plunged, with the Labor Department reporting 576,000 new jobless claims for the week ended April 10. That was easily the lowest total since the early days of the Covid-19 pandemic and represented a sharp decline from the previous week’s total of 769,000. The Dow Jones claims estimate was 710,000. As the jobs picture brightened, consumers took their $1,400 stimulus checks and spent aggressively. The money came courtesy of the nearly $1.9 trillion American Rescue Plan Act that Congress passed in March. The legislation...
“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...
“Texting is hot. How to use it effectively? Glad you asked – 7 Clever Ways To Use Text Messaging In Your Business” on-demand webinar by The Retail Doctor and Podium

“Texting is hot. How to use it effectively? Glad you asked – 7 Clever Ways To Use Text Messaging In Your Business” on-demand webinar by The Retail Doctor and Podium

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign?Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.We share insights on: • How to market like a human with personalized messages• How to increase responses and promotional engagement• How to provide value to your opt-in list This 30-minute workshop will leave you empowered to know how to use SMS messaging to grow your retail sales. Learn a new way to contact and be contacted by your customers. WHEN: View it On-Demand Right Now SMS Marketing 101 – retaildoc If you are currently a BRA Regular or Distinguished Retail Member, you can email doug@boardretailers.org to receive the Podium 2021 State of Reviews Report. If you are not yet a BRA Regular (no cost) or Distinguished Retail Member, please complete the super simple join form  Shortly after it is received, we will email you the report as well as the link to access the BRA Office Depot Preferential Pricing Program and more. BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, be sure to email me. – Doug Works, BRA Executive...
“Snowboard Sales Boom This Season” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

“Snowboard Sales Boom This Season” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

Please click on the following link to view this Shop Eat Surf News Article:   Snowboard Sales Boom This Season Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA,  feel that the benefits of the SES Executive Edition Membership outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...