“A LOOK AT THE SKATEBOARD DROUGHT OF 2020” by Ian Browning via Jenkem Mag

“A LOOK AT THE SKATEBOARD DROUGHT OF 2020” by Ian Browning via Jenkem Mag

If you’ve walked into a skate shop over the last couple of months, you may have had some difficulty getting your hands on the product you came in for. Sadly, these days it’s not unheard of for a shop to be fully out of boards, trucks, wheels, or bearings. Since the start of the pandemic, the demand for skate hard goods has gone up, but manufacturers, distributors, and retailers have all been put in a pinch. Unable to maintain production and distribution at pre-pandemic rates due to lockdowns and new health and safety guidelines, the demand for hard goods is now bigger than the supply, and the whole distribution chain is struggling to catch up. The pandemic had already taken hold in Tijuana in April 2020 when Grant Burns, who owns BBS Manufacturing contracted COVID-19 across the border in San Diego. He emailed his staff to let them know that he had gotten sick on a Friday, and by Monday, people were nervous. The state of Baja California, Mexico had already declared that employees with pre-existing conditions should be allowed paid time off, and Burns, gave the rest of his employees the option to do the same. Less than a quarter of his staff took him up on it, and the government ordered the shop and other non-essential businesses to close two weeks later. With the shop sitting idle, numerous skate brands that relied on BBS to press their decks lost their manufacturer, and their stock of decks was decreasing across the skate ecosystem. When the factory opened back up in May 2020, it doubled the number of busses transporting employees...
“Put Your “Retail Puzzle” Together” by Tom Schrepferman

“Put Your “Retail Puzzle” Together” by Tom Schrepferman

Have you ever worked a 10,000 piece puzzle? Imagine all of those pieces spread out on your table. Where do you start? How do you start? You probably have these questions about how to thrive coming out of the COVID-19 retail challenges. Here’s how we recommend you start: Invest in e-Commerce: We expect e-Commerce growth trends to extend well past COVID-19.Control Inventory: Regularly review sales performance and inventory on-hand reports daily, weekly, and monthly to understand what inventory is moving.Reward Loyal Customers: Use frequent buyer incentives to support customers who support you. You can’t snap all the pieces of your business together at-once, but you could start here. The truth is there are many strategies to working puzzles, but the most important step is that you have to start. Marveling at all of the pieces won’t snap them together. BTW, the pro tip is to make sure all puzzle pieces are face up, sort them by color, and set aside the edges or corners. Reach out to book a demo with RICS and see how we can help! Tom Schrepferman RICS Software VP, Sales tom@ricssoftware.com 317-275-5941 BRA note: We are very pleased to mention that RICS Software is a BRA Supporting Vendor Partner who is currently offering fifty percent (50%) off all on-boarding fees and fifty percent (50%) monthly fees for the first twelve (12) months as well as a deferral of payments until 2021 for all BRA Distinguished Retail Members. Be sure to mention BRA when connecting with Tom and the solid people behind this outstanding resource. – Doug Works, Executive Director BRA If you are not yet...
“Did Pete Mel Just Catch the Wave of the Decade at Maverick’s? Many in the channel say, “hell yeah!”” by Marcus Sanders via Surfline.com

“Did Pete Mel Just Catch the Wave of the Decade at Maverick’s? Many in the channel say, “hell yeah!”” by Marcus Sanders via Surfline.com

Photo: Audrey Lambidakis Earlier today, Peter Mel, who already snagged one of the best waves of the year at Maverick’s on December 8th — and was towed into a bomb and then rescued by his son last Saturday — just upped the ante. Again. See below for video and Mel’s take on the wave, and stay tuned here for our realtime updates on this series of swells. All photos: Audrey Lambidakis “That wave was by far my best in 29 years of surfing Maverick’s,” Pete said. “I mean, I’ve been seeing those types of waves my whole life. But I was never brave enough to do it. I always thought, ‘maybe I could get one from there.’ Then, the other day (Dec 8) kind of catalyzed that slightly.” “So today, I just went to my spot again and said to myself, ‘I need to be a little deeper so I can actually get behind it and then pull up into it.’ And that’s kinda what happened. I just visualized the outside part where you can get the chip-in. That’s the only way you’re going to get through one of those big ones. Because you can’t take off from the bowl. It’s too vertical.” “So I got the chip on the shoulder and it worked out. The wave stayed open. I’m actually depressed right now. It’s crazy. I don’t know. It’s the weirdest thing. I’ve never felt this kind of…it’s like, ‘Oh my God. I’m 50 years old. Did I just do that?’ But it’s like, ‘now what? What do I look forward to now?’ You know what I mean? Do I do it again? It’s pretty...
“An Evolutionary Reinvention of Retail” by Paco Underhill via The Robin Report

“An Evolutionary Reinvention of Retail” by Paco Underhill via The Robin Report

PrePan…Pan…Not-Yet-PostPan. What does the world of retail look like now? What did we learn? What did we let go of …and what changed us? Here’s a retrospective look forward. 1. Shopping Safely You’d have to living in a cave not to know that digital sales have exploded in our Pan world. Just between March and April of this year, the first month of our shared Pandemic, the number of customers buying online increased in the U.S. by more than 30 percent. The dollar volume was even higher as everyday shopping was reinvented. On Black Friday, the traffic at local malls was light. Encouraged by government, fueled by new habits, and still in shock over the aftermath of the election, Americans spent most of their money online. Call it a cyber- weekend event. Yes, some major retail sectors are dying, but the good news is that the beast of consumption is alive and well. – Home Depot, the home furnishings industry, grocery, and small contractors focused on home improvements are having banner years. We are spending our money; the question is where and how. Conclusion? We are in for some focused physical changes, particularly in how the analog and our digital worlds need to work together. In Europe there are strict laws governing recycling. In some countries the responsibility is not with the consumer, but with the merchant selling you stuff. American trails much of the rest of the first world in legal restriction and conditions on how we recycle. 2. Packaging Once we reach age 35-40, roughly 80 percent of our weekly purchases are the same things. And it...
BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to newly and recently enacted State and Federal level small business relief (PPP2 and more) as well as updated State by State restrictions on January 7, 2021

BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to newly and recently enacted State and Federal level small business relief (PPP2 and more) as well as updated State by State restrictions on January 7, 2021

Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to assist you in navigating these uncharted waters. We update this page with additional resources regularly. If you are interested in contributing relevant information or helpful resources that will benefit other board specialty retailers, please email our Executive Director at doug@boardretailers.org Relevant and trustworthy online resources providing facts related to transmission of Covid-19 (Corona Virus) and strategies to battle the spread #spreadthestokenotthevirus Center for Disease Control (CDC) – Official Website Flatten The Curve – Everything you and your customers need to know to battle COVID-19 is on this website World Health Organization – Mental health and psychosocial considerations during the COVID-19 outbreak This epic and relevant drawing was created by Reddit User Darth Voter Relevant educational webinars (on-demand) > Crystal Media – 3 Tips To Get Started With Social Selling Today and Staying Top-of-Mind and Connected to Customers During a Pandemic > Management One – 1) “The Retailer’s Guide to the Economic Stimulus Package & Financial Options to Address COVID-19” – The CARES Act is a complex mix of government aid and bank loans each with their own timelines and requirements. The parameters and regulations for these loans is changing hourly! 2) With rent being one of the highest monthly expenses for brick and mortar retail businesses, it’s a good idea to approach the subject of temporarily altering the structure of your agreement – The Art of Landlord Negotiation to Ease the Highest...