Cutting Through the Noise Around Skateboarding’s 2020 Olympic Debut: Qualifying? Judging criteria? Uniforms? Drug tests? What exactly is going on? by Mackenzie Eisenhour via Transworld Skateboarding

Cutting Through the Noise Around Skateboarding’s 2020 Olympic Debut: Qualifying? Judging criteria? Uniforms? Drug tests? What exactly is going on? by Mackenzie Eisenhour via Transworld Skateboarding

The spectrum of responses to skateboarding’s debut at the 2020 Olympics in Tokyo range from “I can’t wait to see Nyjah on a Wheaties box!” to “Focus my board, all hope is lost.” Regardless of where you fall on that spectrum, it’s likely you’re still plenty confused about even the most basic details surrounding the most hyped Olympic addition since snowboarding was added in 1998. I know I was. To separate the facts from some common fictions and misconceptions, I talked to Josh Friedberg, the CEO of Team USA Skateboarding and Skate Director at World Skate (the International Olympic Committee-recognized federation that governs skateboarding competitions and organizes the sport’s World Championships). Skateboarders everywhere already have an opinion about Tokyo 2020; Hopefully Friedberg’s insight into how this whole thing will actually work helps us all have an informed opinion too. 1) Fact or Fiction? Skateboarding will be represented in the 2020 Tokyo Summer Olympics via Mega Ramp, Vert, Park and Street disciplines. Verdict: Fiction Fact: Park and Street will be the only two disciplines. Josh Friedberg: “The main driver of the choice of disciplines was gender equity. Outside of Park and Street there are not enough females competing in Mega Ramp and Vert right now to represent enough countries with both men and women.” 2) Fact or Fiction? The US skate team has been announced and everyone on that list will be heading to Tokyo. Verdict: Fiction Fact: USA’s national team has been announced, but that doesn’t automatically qualify those skaters for the Olympics. JF: “Any country can name a national team that they will support through the national governing body (in our case that’s USA...
HOW CAN WE HELP KEEP SKATE SHOPS ALIVE? by Larry Lanza via JENKEM MAG

HOW CAN WE HELP KEEP SKATE SHOPS ALIVE? by Larry Lanza via JENKEM MAG

HOW CAN WE KEEP SKATE SHOPS ALIVE?   As other retail industries have struggled in recent years, skate shops seem more uncertain than ever, and this past weekend we lost a longstanding one:Sunday Skate Shop in Buffalo, NY. This got us thinking about what skateboarders and the skate industry can do to help shops (obviously in addition to spending more money). But instead of rehashing reasons to Support Your Local, we talked with shop owners themselves about how we can help them stay in business longer and keep our local scenes healthy. We tried to represent a good chunk of the U.S. and a few other countries, but there’s no way to fit every shop in the world. Everyone had thoughtful and encouraging things to say, but to not let this become a 60,000 word thesis, we were only able to keep a small selection of responses. LABOR (New York, NY) Has the skate industry done anything to negatively affect core skate shops, and if so, how can we reverse what’s been done? There’s a lot the industry has done and continues to do to negatively impact independently-owned shops, while they shred crocodile tears every time a long-running shop closes. I don’t spend a lot of time being mad at companies for [trying to] grow as much as they can year after year. When companies make a big push to sell direct to customers—which is one of the biggest factors that drives business away from a skate shop—I can’t really be mad. As shop owners, we understand that’s where the biggest margins are. On the other hand, a company can’t be...
New Wave Pool Set to Open in Palm Desert, CA in 2021 according to Surfer Magazine via ASN

New Wave Pool Set to Open in Palm Desert, CA in 2021 according to Surfer Magazine via ASN

New Wave Pool Set to Open in Palm Desert, CA in 2021 Catching up with CJ Hobgood about his new wave pool project, DSRT Surf. July 9, 2019 By SURFER  This story. originally appeared on SURFER and has been republished in ASN with permission. Words by Zander Morton. For more stories, visit SURFER Another wave pool will be gracing the state of California – this time in the dry city of Palm Desert, a roughly 2-hour drive from the nearest ocean (and a hell of a lot closer to popular surf towns than the wave machine in Lemoore). Just a few days ago, CJ Hobgood, Josh Kerr. and Shane Beschen announced on Instagram that they’re involved with the development of the new pool – DSRT Surf. – which is set to open in 2021. To find out more about DSRT Surf, we gave CJ Hobgood a call and asked about how it all came to be, what he’s learned from past mistakes (he was involved in a wave pool start-up back in the 2000s that unfortunately failed miserably), and what sort of surf we can expect to see in Palm Desert in the (fairly) near future. The news that you’re involved with a new wave pool project in Palm Desert dropped out of the blue last week. How did that all come about? What’s been cool for me during this process is I’ve been close to a couple other projects in the past. I was around when they tried to do the wave pool over at the Ron Jon in Orlando, Florida, and that one failed. I was talking to another guy down in South Florida early on where the WSL’s new...
5 SEO Tips You Can Do Right Now

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. Create internal links within your website. Internal linking helps SEO in...