Billabong announced the purchase of 38 retail locations operating under the names Surf Dive ‘n’ Ski (SDS) and Jetty Surf, along with two already licensed Billabong stores. Derek O’Neill, Billabong CEO, said that SDS was one of Billabong’s first accounts decades ago and that the intent of the purchase is to preserve the “core boardsport retail doors [while] ensuring a route to market for the Group’s strong portfolio of brands” implying that the stores will remain multi-branded. O’Neill goes on to say that “direct retail operations greatly enhance Billabong’s visibility into the buying trends of the end consumer and assist in the speedy development and delivery of on-trend product.” In these times of fast-fashion in the junior’s market, and competition for dollars with stores like H&M and Forever 21, its no surprise that this is a Billabong goal.
Including the recent acquisition of the 38 stores in Australia, Billabong’s retail portfolio will comprise approximately 558 doors.
For more information visit http://www.shop-eat-surf.com/news-item/2078/billabong-buys-more-stores/-