“16 THINGS YOU DIDN’T KNOW ABOUT SKATEBOARD BEARINGS” by Christian Senrud plus special bonus Skate Mix via Jenkem Mag

“16 THINGS YOU DIDN’T KNOW ABOUT SKATEBOARD BEARINGS” by Christian Senrud plus special bonus Skate Mix via Jenkem Mag

Bearings are one piece of gear for us that truly are a difference-maker when it comes to getting enough speed for a trick or for getting from point A to point B. There are so many companies and designs out there, and you may have never even thought about how we got to the modern bearing of today. So let’s take a little ride through bearing memory lane and school you on the history of these little metal balls. 1. BEARINGS PRE-DATE SKATEBOARDS BY THOUSANDS OF YEARS Some of the earliest bearing designs were used while constructing the Egyptian pyramids, which we know were built by volunteer, highly skilled, and well-compensated union-backed employees. Leonardo Da Vinci also developed a design for bearings that would help reduce friction in many of his mechanical inventions, including the design for his helicopter from 1500 AD. 2. THE BALLS IN BALL BEARINGS START OFF AS SMALL LENGTHS OF WIRE The wires are cut down, then ground and polished down into a tiny smooth ball. Skate bearings mostly have seven balls each, which sounds like a lot until you learn that a pork tapeworm has between 20,000-40,000 testes, or balls, each. Now, BIGGEST balls? That would be the North Atlantic right whale, which averages about 1,900 pounds of balls per whale. 3. EARLY SKATE BEARINGS WERE TOTAL CRAP AND FELL APART EASILY When Tony Alva and the Dogtown team were first slashing coping and carving over lights in backyard pools, it was extra difficult because the force was causing the bearings to pop out of their wheels. They learned to tape over the drains so they would at least...
“Retail sales explode in March as consumers use stimulus checks to spend heavily” by Jeff Cox via CNBC

“Retail sales explode in March as consumers use stimulus checks to spend heavily” by Jeff Cox via CNBC

KEY POINTS Retail sales boomed 9.8% higher in March thanks to a jump in spending at bars and restaurants as well as multiple other groups.Economists already had been expecting a gain of 6.1% as consumers received their $1,400 government stimulus checks.Jobless claims added to the good economic news, with first-time filings for unemployment insurance plunging to 576,000, easily the best week since the beginning of the Covid-19 pandemic. View CNBC VIDEO by clicking link below https://player.cnbc.com/p/gZWlPC/cnbc_global?playertype=synd&byGuid=7000186441 Retail sales surge in March as consumers use stimulus checks A fresh batch of stimulus checks sent consumer purchases surging in March as the U.S. economy continued to get juice from aggressive congressional spending. Advance retail sales rose 9.8% for the month, the Commerce Department reported Thursday. That compared to the Dow Jones estimate of a 6.1% gain and a decline of 2.7% in February. Sporting goods, clothing and food and beverage led the gains in spending and contributed to the best month for retail since the May 2020 gain of 18.3%, which came after the first round of stimulus checks. A separate report showed first-time filings for unemployment insurance plunged, with the Labor Department reporting 576,000 new jobless claims for the week ended April 10. That was easily the lowest total since the early days of the Covid-19 pandemic and represented a sharp decline from the previous week’s total of 769,000. The Dow Jones claims estimate was 710,000. As the jobs picture brightened, consumers took their $1,400 stimulus checks and spent aggressively. The money came courtesy of the nearly $1.9 trillion American Rescue Plan Act that Congress passed in March. The legislation...
“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...
“Texting is hot. How to use it effectively? Glad you asked – 7 Clever Ways To Use Text Messaging In Your Business” on-demand webinar by The Retail Doctor and Podium

“Texting is hot. How to use it effectively? Glad you asked – 7 Clever Ways To Use Text Messaging In Your Business” on-demand webinar by The Retail Doctor and Podium

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign?Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.We share insights on: • How to market like a human with personalized messages• How to increase responses and promotional engagement• How to provide value to your opt-in list This 30-minute workshop will leave you empowered to know how to use SMS messaging to grow your retail sales. Learn a new way to contact and be contacted by your customers. WHEN: View it On-Demand Right Now SMS Marketing 101 – retaildoc If you are currently a BRA Regular or Distinguished Retail Member, you can email doug@boardretailers.org to receive the Podium 2021 State of Reviews Report. If you are not yet a BRA Regular (no cost) or Distinguished Retail Member, please complete the super simple join form  Shortly after it is received, we will email you the report as well as the link to access the BRA Office Depot Preferential Pricing Program and more. BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, be sure to email me. – Doug Works, BRA Executive...
“Snowboard Sales Boom This Season” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

“Snowboard Sales Boom This Season” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

Please click on the following link to view this Shop Eat Surf News Article:   Snowboard Sales Boom This Season Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA,  feel that the benefits of the SES Executive Edition Membership outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Conversational Marketing is Key for Retailers in 2021” by Matt Ramerman via Total Retail

“Conversational Marketing is Key for Retailers in 2021” by Matt Ramerman via Total Retail

It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday and Cyber Monday this past year. While that is way up from 2019, the obvious truth is the majority of marketing text messages, as is the case with all direct marketing, aren’t resulting in a transaction. In my view, this presents marketers with a quick win opportunity by shifting the way you engage with customers. Retail as we know it has changed dramatically over the last decade thanks to technological advances and the demands of savvy customers. However, despite the evolution of their preferences when it comes to how they access products, services and information, brands are still relying on one-way, high-frequency “spray and pray” campaigns to drive conversions. Quality is stronger than quantity when building formidable customer relationships. Take that 3.5 percent conversion rate, for example. Maybe the product and/or timing of the offer were spot on, but some of the 96.5 percent of consumers who didn’t click buy just needed some more information to feel confident in making a purchase. Maybe they wanted to see similar products at other price points? Regardless, one-way, linear mobile marketing can’t accommodate this. Enter conversational marketing. Related story: SMS Marketing Tips for Retailers in the New Digital World Conversational Marketing Enters the Chat Conversational marketing is the notion of activating two-way channels (e.g., SMS, or messaging apps such as Instagram or Facebook Messenger) to support marketing campaigns and programs so consumers can respond...
“12 Female Surf Photographers You Should Be Following Right Now – THESE TALENTED WOMEN OFFER UNIQUE PERSPECTIVES ON LINEUPS AROUND THE WORLD” by  Gabriela Aoun via Surfer Mag

“12 Female Surf Photographers You Should Be Following Right Now – THESE TALENTED WOMEN OFFER UNIQUE PERSPECTIVES ON LINEUPS AROUND THE WORLD” by Gabriela Aoun via Surfer Mag

On a huge day at Waimea Bay in the early 1970s, filmmakers Jack McCoy and Dick Hoole needed an additional photographer to shoot from land as they filmed in the water. They handed Shirley Rogers, a young woman from Ewa Beach barely out of high school, a Century 650mm lens and asked if she could help. Thus began Rogers’ career as a surf photographer, one of the first women to be called such and certainly one of the few in the ‘70s and ‘80s to make a name for herself on the North Shore of Oahu. She shot surf action along the Seven Mile Miracle as well as candid, behind-the-scenes moments with some of the most legendary surfers of that era, access that only her status as a local afforded her. Much has changed since Rogers first picked up a camera. Women worldwide are making their mark in all areas of surf photography. Some of the best barrels at Pipe and the most monstrous days out at places like Mavericks or Waimea Bay are captured beautifully by women. Though the number of deserving talent exceeds this list, we’ve rounded up 12 female surf photographers and filmmakers you should know and asked them to share some advice for up-and-coming creatives. The days of Shirley Rogers being the lone lady shooter are far behind us, and as this roundup shows, the diversity of perspective, technique and interests means female surf photography is only just beginning its golden age.https://bafe7b0200c44ac1631e5b79a2a15a78.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html AMBER MOZO Oahu photographer Amber Mozo’s first photographic inspiration was the work of her father, surf photographer Jon Mozo. “I look at his art hanging...
Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”

Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”

Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. Fortunately, many board retailers saw demand for products rise during the COVID-19 pandemic, however store closures impacted the 1-on-1 personalization of in-store experiences, while supply chain disruptions altered buying forecasts for upcoming seasons. To survive in 2020, retailers were forced to embrace the adaptation of e-commerce, but how can board retailers successfully navigate the new retail landscape in 2021 with a larger focus on e-commerce? Achieving success in an increasingly digital era DOES NOT mean throwing away the traditional retail fundamentals, but augmenting the existing processes with new capabilities that adapt to the new landscape.View the on-demand webinar by pushing play in the box below to learn about the e-commerce strategies that are working to help board retailers meet and exceed pre-COVID benchmarks, while building a solid foundation for the years ahead: “Alan Roseman at Management One has been a great partner to have for my business. He helps not only manage inventory and cash flow but has proven to be a valuable consultant on marketing, expansion, hiring, advertising and just about anything a small business owner may be dealing with.”—Dan Hasselschwert, Ossie’s Surf Shop “Management One has transformed our business! After running our retail stores for many years and having the constant concern of cash flow, we needed to find a better way. Management One provided that way. Our business has truly reached the next level of success and continues to grow.”—Dave Carlson, Unlimited Skate and Snow Click on...
“DEW TOUR OFFICIALLY ANNOUNCES SUMMER 2021 SKATEBOARDING DATES & LOCATION IN DES MOINES, IOWA – 2021 Summer Dew Tour to be Held May 20-23 at the New Lauridsen Skatepark” via PR link from Transworld Skateboarding

“DEW TOUR OFFICIALLY ANNOUNCES SUMMER 2021 SKATEBOARDING DATES & LOCATION IN DES MOINES, IOWA – 2021 Summer Dew Tour to be Held May 20-23 at the New Lauridsen Skatepark” via PR link from Transworld Skateboarding

Home of the nation’s largest skatepark, and will serve as the only U.S.-based global Olympic skateboard qualifying event in 2021. Sanctioned by world skate as pro tour level events for men’s & women’s skateboard street and park See details below about a Zoom press conference around this announcement, March 24. Curren Caples (Carlsbad, Calif. ) March 23, 2021 — Mountain Dew® and Accelerate360’s ASN: The Adventure Sports Network Group announces its annual summer Dew Tour skateboard competition and festival is moving to Des Moines, Iowa, and will be held May 20-23, 2021 at the brand new Lauridsen Skatepark.  The event will include World Skate sanctioned men’s and women’s skateboarding Street and Park competitions, serving as the only U.S.-based global Olympic skateboard qualifying events for 2021. Skateboarding will make its debut at the Olympic Games this summer in Tokyo, which was rescheduled in 2020 for July 23 – August 8, 2021, due to the COVID-19 pandemic. Lauridsen Skatepark’s Street and Park courses have been approved as Olympic-level competition venues. The park also includes two skate bowls, a skate promenade, a skate sculpture, stairs, ledges, and more. A passionate group in Des Moines, made of Polk County (managers of the Lauridsen Skatepark), Catch Des Moines (Greater Des Moines Convention and Visitors Bureau), Greater Des Moines Partnership, Skate DSM (local non‐profit), and Subsect (Des Moines skateboard shop), teamed up to make the Lauridsen Skatepark a reality. The skatepark was built by world-class builders California Skateparks – the skatepark architects of the Dew Tour since 2014 –  and is now the largest in the United States. Dew Tour will be the first event to be held at the 88,000 square foot park; the weekend will be...
“Vaccinations Do Not Mark the End of Americans’ COVID Shopping Behaviors: What Retailers Need to Know” by David Fisch via Total Retail

“Vaccinations Do Not Mark the End of Americans’ COVID Shopping Behaviors: What Retailers Need to Know” by David Fisch via Total Retail

We’ve entered the next stage of combating COVID-19 as vaccinations roll out across the country. While this may be the next step towards getting the pandemic under control, consumers remain wary. In fact, vaccine or not, most Americans said they would hardly change their current shopping behaviors — an important finding for retailers currently planning their long-term strategies. As part of our ongoing efforts to support brand and retail partners with regular insights throughout the COVID-19 pandemic, Shopkick recently surveyed more than 21,000 consumers to learn more about their sentiments toward the vaccine and how it will impact their shopping habits. What we learned is eye-opening. Many Consumers Don’t Plan to Get Vaccinated Part of the hesitancy to revert completely to pre-COVID shopping behaviors comes from the knowledge that many people will choose not to get vaccinated. While some of the folks surveyed had already received at least one dosage of the vaccine (8 percent) or were planning to receive it (48 percent), nearly half (44 percent) said they didn’t plan to get vaccinated at all. Retailers must also recognize how these views differ amongst demographics in order to successfully reach and engage with their target consumers. When broken down by generation, millennials made up the largest segment of those not confident in the vaccine (35 percent) and not planning to get vaccinated (51 percent). Meanwhile, the youngest and oldest generations proved the most confident in the vaccine, with 71 percent of Gen Zers and 75 percent of boomers saying they felt some level of confidence. Related story: How 2020 Shaped Consumer Behavior: Key Insights for 2021 Don’t Dismiss Online and Omnichannel — Consumers...