“7 Ways To Transform Retail Store Displays Into Sales” by Bobb Phibbs via The Retail Doctor blog

“7 Ways To Transform Retail Store Displays Into Sales” by Bobb Phibbs via The Retail Doctor blog

There are a lot of ways your sales displays can be your silent salesperson. The trick is to make sure your displays include some of the basics. Try these seven ways to make your retail store displays do more than just look attractive. 1. Change your displays monthly You’ve got to keep your customers guessing – a little, anyway. Every couple of weeks move the sales displays around to keep them from getting stale – and certainly move them when new merchandise comes in. Since the fairly new products will still be selling, switch your displays two weeks after their arrival. Move one display from the front to the middle of the store and another display from the middle to the back. Discover: How to craft a retail merchandising plan with this comprehensive primer 2. Try a little tenderness In merchandising, as in life, the best things are things you want, not what you need. So give your customer that as well. Put the fanciest, newest, most expensive, dream-worthy items in the most prominent place in your store. Be sure to have several levels of height and enough products so that the customer can pick up and touch these desired items without having to totally dismantle your beautiful display. 3. Never, never, never, EVER build a monochromatic display Generally speaking, group items by product use or two or three colors – you’re looking for the one thing that makes it a group. Unless you run a grocery store, your grouping shouldn’t be entirely made up of one product. That’s warehousing, not merchandising. You can create a sales display by product...
“THE INS AND OUTS OF DECK COLLECTING” by Ian Michna via JENKEM MAG

“THE INS AND OUTS OF DECK COLLECTING” by Ian Michna via JENKEM MAG

Collecting skateboards is a pain in the ass. Boards are heavy, you need a lot of space to store them, and they will happily catch fire if your house ever burns to the ground. But that hasn’t stopped a small group of hardcore collectors who have spent thousands of dollars and countless hours finding and preserving iconic boards from the past. We’re not talking about your average skater who has a couple of old scratched-up decks lying around in the garage, we’re talking about the big fish – the guys who could put a downpayment on a house if they were to liquidate their collections. As we have very little experience ourselves collecting decks at that level, we hit up three collectors to learn the basics and how they found themselves deep down the rabbit hole. If you ever wanted to reclaim a piece of your childhood and cop that elusive Muska deck or Think board you saw in a CCS catalog, hopefully, this guide will be a solid place to start. Happy Hunting! DAVE SKOOT How long have you been collecting, and how much have you spent on decks so far?I’ve been collecting seriously now for the last six years, but my love for certain graphics started when I first started skating. I don’t really like to talk about money but hey, this is Jenkem, right? So let’s just say I have over 600 boards. Most of them are worth over $400, some a $1000, and I didn’t pay anything close to that for any of them. Also being single with no kids at 42 allows me to...
“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

We all know that you can get your college tuition subsidized, even fully covered, for playing sports like basketball, baseball, or football in college. Well, now the same holds true for surfing. University of California San Diego just handed out the first college surfing scholarship recognized by the National Scholastic Surfing Association, the governing body for youth competitive surfing. The scholarship went to Makena Burke, a freshman at UCSD who has been topping the podium quite a bit recently and absolutely shreds – just check out her Nicaragua edit, above. The 19-year-old from Ventura, Calif. recently won the state championships at San Diego’s Seaside Reef in March, and three days ago won the NSSA National Championships at Salt Creek while carrying the UCSD surf team to a third place finish. UCSD is likely the most surf-oriented college in the nation, with surfboard-shaping classes, research programs such as the Scripps Institute of Oceanography, and famous surfer graduates like Holly Beck, Cliff Kapono, and others. Oh, and the college itself is located right above Black’s Beach in San Diego, a.k.a. the “Californian Pipeline.” Which also happens to be the training ground for the UCSD Surf Team. “Being able to give out the first surf scholarship gives us great pride and (the) support from like-minded organizations in our home town means a lot,” says UCSD Surf Team Head Coach of 20 years Tyler Callaway, speaking to the donors that made the scholarship possible. Be sure to visit The Inertia website to view valuable Surfing related News and Resourceful Articles regularly. Speaking of helpful articles from the good people behind The Inertia, you may want to click on...
“View the most recent BRA X M1 quarterly webinar about e-commerce featuring George right here.  You can also view the previous quarterly webinar about staffing plus all four 2021 BRA quarterly webinars here on demand at no cost” via BRA and Management One

“View the most recent BRA X M1 quarterly webinar about e-commerce featuring George right here. You can also view the previous quarterly webinar about staffing plus all four 2021 BRA quarterly webinars here on demand at no cost” via BRA and Management One

Once per Quarter, Board Retailers Association hosts relevant and helpful webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. You can view the 2nd Quarter 2022 webinar as well as the 1st Quarter 2022 webinar and all four of the excellent 2021 collaborative quarterly webinars below (scroll down). Description of The 2nd Quarter 2022 Webinar: If the pandemic taught us anything, it’s that retailers who stayed ahead of the curve survived and thrived after the shutdown. Every business has unique internal and external factors that affect its ability to pivot and adapt to the evolving retail landscape, but it is critical to remain open to progression. View our live panel discussion with Nico and Dane of Management One, Dan of Retail smart Guys and George (our very own Chairman of the Board Retailers Association) on June 16th as we break down the strategies that are helping retailers achieve success in 2022 and beyond. Learn how independent retailers are strengthening their e-commerce, digital, and analytics strategies to maintain growth and overcome a changing economic landscape. Presented by Management One and Board Retailers Association Push play to view this informative and fun 2nd Quarter 2022 collaborative BRA + M1 webinar featuring BRA Chairman and Owner of Modern Skate & Surf, George Leichtweis, as well as BRA Supporting Vendor Partners Dan Jablons of Retail Smart Guys and Dane Cohen & Nico Cabral of Management One, We have embedded the recordings of the 1st Quarter 2022 webinar as well as all four of the excellent 2021 collaborative quarterly webinars below for your convenience. “Talent Acquisition: Building a Team Structured...
“The Technologies Reinventing Physical Retail” by BOF Team, McKinsey & Co. via The Business of Fashion

“The Technologies Reinventing Physical Retail” by BOF Team, McKinsey & Co. via The Business of Fashion

Engagement with in-store technology can lead customers to spend up to four times longer shopping than customers who simply browse. (Getty Images) In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys. KEY INSIGHTS In store, customers who engage with technology spend up to four times longer shopping than those who do not.Mobile apps provide a frictionless shopping journey, whether a customer is seeking convenience or an engaging, social experience.Micro-fulfilment technologies enable brands to process orders efficiently from stores, reducing associated costs by up to 90 percent, and can lead to higher conversion and customer satisfaction rates. This article first appeared in The State of Fashion: Technology, an in-depth report co-published by BoF and McKinsey & Company. The rules of physical retail are changing. Pressure on the economics of operating stores has been mounting, particularly since more and more consumers began embracing the convenience — and safety — of e-commerce during the Covid-19 pandemic. But physical retail is far from dead. A 2020 survey of European consumers showed that 60 percent of respondents wanted to see or touch products in-person before buying, while 50 percent shopped in stores so they can take items home immediately. As pandemic restrictions subside, the percentage of customers shopping online is expected to fall 3 percentage points from 2021 levels across key markets, including Europe, the US and China. This presents an opportunity for players to reshape the role of stores in their overall retail mix. Engagement with in-store technology can lead customers to spend up to four times longer shopping than...
“Life Jacket Essentials: What to Keep in Your Life Jacket if You Want to Get Found” by Mario Vitone via Wakeboarding Mag courtesy of U.S. Coast Guard

“Life Jacket Essentials: What to Keep in Your Life Jacket if You Want to Get Found” by Mario Vitone via Wakeboarding Mag courtesy of U.S. Coast Guard

Pockets in life jackets serve an important purpose. The best life jackets have pockets for a reason – Mario Vittone explains what to keep in them in case of an emergency. Courtesy U.S. Coast Guard When it comes to life jackets, there can be a big difference between what the U.S. Coast Guard requires and what you may need in an emergency. The requirement for having life vests aboard is obvious, but should you go overboard, keeping your head above water isn’t the only thing you’ll need to worry about. In many overboard scenarios, you’ll also need to be found. That’s why my favorite life jackets have something in common: pockets. Choosing a brightly colored life jacket with reflective strips is a good start, but no matter how bright the material, it gets dark at night. Rescuers searching for even the most colorful life vest will have to put a light directly on you for the color or reflective strips to matter. Pockets allow you to tie in a few modern and extremely effective active signals so that your life jacket, and you, will get found easier and faster. Bring a Light Absolutely nothing screams “Look over here!” like a waving flashlight. A small waterproof flashlight that you can point in the direction of a searching boat or aircraft can make a profound difference—and it’s handy around the boat even if you don’t end up in the drink. Search and rescue crews use night vision technology, allowing them to see even the faintest light from great distance. But be careful: night vision goggles are not very good at detecting...
“Do mental illness and retail entrepreneurship go hand-in-hand?” by Tom Ryan via Retail Wire

“Do mental illness and retail entrepreneurship go hand-in-hand?” by Tom Ryan via Retail Wire

Andy Dunn selfie from June, 2018 – Source: Twitter/@dunn In his book, “Burn Rate: Launching a Startup and Losing My Mind,” Bonobos co-founder and former CEO Andy Dunn opens up about his bipolar disorder diagnosis, exploring the inherent challenges as well as how it fueled his entrepreneurial spirit. On the positive side, Mr. Dunn writes in the book that his “controlled hypomania” helped him work long days and generate “kinetic positive energy” to inspire his staff, recruits and innovation. He writes, “Everything is clicking, everything is making sense, life has purpose. Colors seem brighter; gratitude flows. This is the zone where creativity and productivity flourish.” Mr. Dunn hit a low point about a year before Bonobos’ 2017 sale to Walmart when he spent a week in a psychiatric ward and faced assault charges for hitting his future wife and kicking her mother. The book brings up the fate of Tony Hsieh, who died a few months after stepping down as Zappos’ CEO from injuries in a house fire following a drug spiral. Mr. Dunn told CNBC, “He was a hero to me. And then, obviously, he had been privately suffering. I think that’s a part of the typical entrepreneur archetype, someone who’s got that — a brilliant, charismatic spirit. And it’s expected, right? You got to show up with that every day, and that’s inhuman to expect out of anyone.” A UC Berkeley study found that 72 percent of entrepreneurs are directly or indirectly affected by mental health issues compared to 48 percent of non-entrepreneurs. Of the entrepreneurs they studied, 30 percent had a history of depression, 29 percent had ADHD, 12 percent had...
“Building Lasting Customer Loyalty Amid Inflation” by Matt Ramerman via Total Retail

“Building Lasting Customer Loyalty Amid Inflation” by Matt Ramerman via Total Retail

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year high, according to the U.S. Department of Labor. Everything from food and gas to travel and housing is more expensive, which has many consumers watching their wallets and shopping around for the best prices. With many concerned about rising inflation, we can expect once-loyal customers to switch brands if it means cheaper prices. The stakes have never been higher: in addition to inflation challenges, 87 percent of consumers across all generations avoid buying from brands they don’t trust (especially boomers). Now more than ever, you need to understand what your customers are facing and ensure they both trust your brand and feel supported. Since people are increasingly using their mobile devices to shop, this means your brand must be present where your customers are, regardless of time, location or channel (e.g., SMS, Facebook Messenger, Instagram, etc.). Related story: AI in the DMs: Seizing the Social Commerce Opportunity With Conversational Messaging The Secret to Communicating With Customers: Have Open Dialogs As consumers keep a close eye on prices, ensuring they’re able to converse with your brand is key. Now is not the time to be using high-pressure, high-frequency one-way campaigns focused on driving conversions. Remember, since they’re ready, and willing, to experiment with new brands, your communications strategy with your customers needs to focus on inviting a relationship as means to build loyalty. Implementing a conversational marketing strategy not only allows you to have...
“BC Owner on Snow Season, Sales Trends and Inventory” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

“BC Owner on Snow Season, Sales Trends and Inventory” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

BC Surf & Sport in Lone Tree, Colorado – Photo by SES Company Owner {and BRA Board Member} Bruce Cromartie answered some questions for us about how the snow season turned out, including what brands sold well. We also asked him about current sales trends and concerns about the potential for inventory buildup in the market. Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up for access before viewing: Click here to login or click here to sign up for a free 30 day Executive Edition trial. We, at BRA,  feel that the benefits of the SES Executive Edition Membership outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join...
“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

A warm and enthusiastic WELCOME to our newest BRA Supporting Vendor Partner Crystal Media!    As a Board Retailers Association member, you save 15% on select Crystal Media Services! As always, we at BRA continue to bring you Supporting Vendor Partners that are here to save you time and money.  Crystal Media is one of them.  Take a look and decide for yourself whether this will work for you and your company,  Please give us feedback at doug@boardretailers.org  with your opinions.  For a decade, Crystal Media has been devoted to helping retailers—just like you—grow through social media. Their team has worked with thousands of companies in the retail industry to help them generate millions of dollars in additional revenue by deploying successful social media campaigns, providing consulting services, and managing digital marketing on their behalf. They’ve also taught thousands of retailers how to implement social media that delivers powerful results. What makes Crystal Media special is their unmatched expertise of retail and social media which allows them to produce what their clients care about most—results. Their passionate, approachable team of experts that, as a client, becomes an extension of your team—encouraging and supporting you no matter what your comfort level is with social media. They live their happy-to-help motto everyday, and are grateful to play a small role in helping independent businesses make a positive impact in their local communities. Check out these Crystal Media services to see what’s right for you and your business.Board Retailers Association members save 15%!  Use code BRA15 at checkout.➤ Insider: The social media membership every retailer needs. Get comprehensive, on-demand training, transformative virtual and in-person...