“Remarkable new BRA Distinguished Retail Member benefit plus video showcasing outstanding new Supporting Vendor Partner” by Doug Works, Executive Director of Board Retailers Association

“Remarkable new BRA Distinguished Retail Member benefit plus video showcasing outstanding new Supporting Vendor Partner” by Doug Works, Executive Director of Board Retailers Association

Push play to learn more about PartnerShip (BRA Supporting Vendor Partner) and how you can benefit BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new benefit available to BRA Distinguished Retail Members that will save you money by spending less on shipping. With the BRA Shipping Program, managed by PartnerShip®, you save 50% on FedEx Express and 30% on FedEx Ground. If you’re receiving inbound freight shipments from your vendors, you’ll also have access to competitive rates with UPS Freight, YRC Freight, XPO, and many others. To take advantage of this free benefit, enroll now. To learn more about the BRA Shipping Program, call PartnerShip at 800-599-2902 or email sales@PartnerShip.com.     If you are not yet a BRA Distinguished Retail Member, please complete the super simple join form (choose the Distinguished Retail Membership option).  Shortly after we receive your join form, we will email you an invoice with payment instructions for the $99 Annual Dues as well as the link to access the BRA Office Depot Preferential Pricing Program and summary of additional Supporting Vendor Partner benefits for BRA Retail Members. Once your payment is received, we will notify the good people at PartnerShip who will approve your enrollment and enable you to take advantage of the savings in a timely...
“A Son of Tokyo Wins Skateboarding’s First Gold” by John Branch via The New York Times plus highlight video of the finals courtesy of NBC Sports

“A Son of Tokyo Wins Skateboarding’s First Gold” by John Branch via The New York Times plus highlight video of the finals courtesy of NBC Sports

Yuto Horigome of Japan landed three tricks in a row to claim his gold medal. Credit…Alexandra Garcia/The New York Times Yuto Horigome won gold in the men’s street competition only eight miles from where he grew up, and after Nyjah Huston fell four times in a row. TOKYO — With its street-riding roots, youthful vibe and full immersion into culture of all kinds, skateboarding was invited to the Olympics because its global reach could no longer be denied. But it only had to look across town for its first Olympic champion. Yuto Horigome, the 22-year-old son of a Tokyo taxi driver, had the gold medal for men’s street skateboarding draped around his neck on Sunday in an empty, sun-drenched skatepark about eight miles from where he grew up. Skateboarding: Men’s Street FinalRESULTGOLDYuto Horigome – Japan 37.18 ptsSILVERKelvin Hoefler – Brazil36.15 ptsBRONZEJagger Eaton – United States35.35 pts4Vincent Milou – France34.14 pts5Angelo Caro Narvaez – Peru32.87 pts6Aurelien  Giraud – France29.09 pts7Nyjah Huston – United States26.1 pts8Gustavo Ribeiro – Portugal15.05 pts With the venue’s grandstands left empty because of pandemic protocols, the biggest ovation he received was from the army of volunteers working at Ariake Urban Sports Park, who trailed him with enthusiastic applause. But the victory was sure to resonate. A few miles away, Horigome’s father, Ryota, the one who first taught Yuto how to ride, was too nervous to watch, even on television. He left the family’s third-floor apartment in an unassuming eastside neighborhood and went for a bicycle ride. Eventually, calls and messages poured into his phone. He knew what it meant. Yuto had won. And Japan, where skateboarding in...
“Kellen James and Jamie Palmore (KJP) | Hickman” via Transworld Skateboarding

“Kellen James and Jamie Palmore (KJP) | Hickman” via Transworld Skateboarding

Kellen James (owner of Arts and Rec Skate Shop) and Jamie Palmore come together for the first (and hopefully not the only) installment of the KJP (KJ + JP = KJP) series. First spot: Hickman. Guest appearances by:Jimmy Cao, Kyong Kim, Joe Blas, Marshall Heath, Chris LaRue, Adam Sullivan, and Mike Fitzgerald. Film and edit: Matthew Reyes Transworld Skateboarding is an excellent source of skateboarding news and related content. Be sure to bookmark: https://skateboarding.transworld.net/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Best Practices for Physical Inventories” + Special Video by Heartland Retail (BRA Supporting Vendor Partner)

“Best Practices for Physical Inventories” + Special Video by Heartland Retail (BRA Supporting Vendor Partner)

What is a physical inventory? An audit of a store’s inventory to confirm that what the point of sale says you have on hand is actually there, either on the store floor or in backstock. They help identify things like discrepant transfers, fulfillment errors, theft or products that were never received in or received incorrectly. While frequency can vary depending on size of your store, seasonality and staffing, performing one full physical inventory (PI)—or count—every six months is generally recommended. Because you’ll want to freeze your store’s inventory while doing so, schedule PIs after hours or on a day you are closed (remember to communicate any closures to your customers ahead of time!). Traditionally, PIs were done on paper or spreadsheets, but affordable, mobile technology has made this once dreaded task far more efficient for many retailers. Necessary Materials Mobile, cloud POS with inventory managementiPads (one for every member of the PI team is ideal)Bluetooth scannersA few empty baskets or boxesSanitizer to wipe down hardware in between usesWater and snacks Preparing the Store Dividing your store into scannable “batches” keeps both the physical space and operations organized. Draw a map of your store, including front andback of house.Section off manageable areas, including all fixtures:tables, shelves, racks and display cases—the smallerthe batches, the higher the accuracy.In the days leading up to the count, give your store aliteral sweep.Check for products under racks, in forgotten binsor dressing rooms, behind the cash wrap and everydark corner where something could be hiding.Tidy your backstock, making sure apparel is foldedand products are in the appropriate packaging.Confirm that everything is scannable: Every itemmust have a...
“NRF: Back-to-School Shopping to Reach Record Levels in 2021” by Melissa Campanelli via Total Retail

“NRF: Back-to-School Shopping to Reach Record Levels in 2021” by Melissa Campanelli via Total Retail

Credit: Getty Images by Max Riesgo Consumers plan to spend record amounts for both school and college supplies as families and students plan to return to in-person classrooms this fall, according to the annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. Families with children in elementary through high school plan to spend an average of $848.90 on school items, which is $59 more than last year, according to the NRF. Total back-to-school spending is expected to reach a record $37.1 billion, up from $33.9 billion last year and an all-time high in the survey’s history. College students and their families plan to spend an average of $1,200.32, an increase of $141 over last year. Over half ($80) of this increase is due to increased spending on electronics and dorm furnishings. Total back-to-college spending is expected to reach a record $71 billion, up from $67.7 billion in 2020. About 43 percent of all shoppers said they will use government stimulus money to purchase items for school. According to the survey, as of early July more than half (51 percent) of K-12 and college shoppers have begun shopping for the items they will need when classes resume later this year. However, the vast majority (76 percent) of K-12 shoppers were still waiting on lists for school supplies as of earlier this month. Total Retail’s Take: In other good news, the NRF said last week that retail sales saw solid growth during June, increasing in most categories on a monthly basis and across the board on a yearly basis as the recovery from the coronavirus pandemic continued....
“10 Customer Service Techniques to Help You Grow Sales” by Bob Phibbs (The Retail Doctor)

“10 Customer Service Techniques to Help You Grow Sales” by Bob Phibbs (The Retail Doctor)

Customer service techniques should be at the top of your list when you consider how to increase sales in retail. While getting customers into your store comes first, their experience in the store is what makes the sale. Attracting visitors to your store through occasional promotions, events, and a killer website is a great start. But you need to convert those visitors into customers. That’s why focusing on improving customer service techniques in your retail staff can have an outsized influence on your revenue. There are a lot of in-store factors influencing a purchase decision. Things like well-appointed and serviced fitting rooms, sufficient mirrors, and visual merchandising can help create a shopping experience that makes customers want to buy your products at your regular prices. But the missing ingredient when it comes to the best retail customer service tips that influence sales has nothing to do with physical elements. It’s your people and their ability to make a connection with customers. Customer service is about communication and connection Connection is the most important factor in sales. It is the springboard for dialogue between shopper and salesperson. The rapport that follows is the stickiness that creates loyal customers. Look up the definition of rapport sometimes. Never mind, here it is: Rapport“A relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.” How often do you believe your customers leave your store feeling this way about their experience? How often do your customers feel like they had any relationship with the person who rang up their purchase? I’m guessing if you’re like most retailers, not often. The lost art of conversation Too many younger...
“Facebook rides into Tokyo Games with new skateboarding campaign” by Kendra Clark via The Drum

“Facebook rides into Tokyo Games with new skateboarding campaign” by Kendra Clark via The Drum

Just four days before the official kick-off of the Tokyo Summer Olympics, Facebook has launched a new global ad campaign that showcases stories of how Facebook communities and technologies have helped bring together passionate skateboarders and skateboarding fans from across the globe — and advanced the sport itself. Facebook has today unveiled a new multichannel global ad campaign that aims to help people “change the game” with its platform and technologies. To run during NBC’s coverage of the 2021 Olympic Games in Tokyo, the spot celebrates Facebook’s vibrant skateboarding communities. This is the first year that skateboarding will be included in the Olympic Games. Brought to life by agency Droga5, the multi-app campaign includes creative for Facebook, Instagram, Facebook Blue App and Oculus. There are a total of four films, including one directed by pop-R&B icon FKA Twigs. “Facebook is proud to celebrate skateboarding and its athletes around the world, as the sport takes the global stage in Tokyo for the first time,” said Andrew Stirk, Facebook’s vice president of global company marketing, in a statement today. “Skateboarding is a grassroots sport and culture, centered around connection and community. This work celebrates the authentic stories of skaters using our platforms to find each other, broaden the culture, and push the sport forward.” Skateboarders and skateboarding fans have a notable presence across Facebook platforms. More than 34 million users follow skateboarding creators on Instagram, while Facebook is home to skateboarding groups and communities with over 5.7 million users. Ahead of the summer Olympics — which represents a major milestone for the sport — Facebook recognizes an opportunity to engage these...
“Gui Khury outshines Tony Hawk, lands 1080 to win X Games gold” via ESPN and USA Today

“Gui Khury outshines Tony Hawk, lands 1080 to win X Games gold” via ESPN and USA Today

Push play to view the 1080 degree spinning that earned 12 year old Gui Khury X-Games Gold ESPN Article: Twenty-two years after Tony Hawk became the first skateboarder to land a 900 on a vert ramp at the X Games, Gui Khury made history of his own Friday night on Day 3 of the X Games in Vista, California. Khury, 12, became the first to land a 1080 on a vert ramp, winning the gold medal in the Vert Best Trick contest by besting eight others, including Hawk, who was a surprise entry at age 53. Khury became the youngest gold medalist in X Games history. Hawk, a 10-time gold medalist who hadn’t competed in the X Games since 2003, decided less than an hour before the competition that he would enter. The 18-year gap between X Games appearances is the largest in history. A victory in the Vert Best Trick, which is a gold-only event, would have made Hawk the oldest gold medalist in X Games history. USA Today Article: Gui Khury lands 1080 to win X Games gold medal Christian Ortega Competing against his childhood idol, Tony Hawk, Gui Khury dared himself to do something nobody had done before Friday night on Day 3 of the X Games in Vista, California. The 12-year-old dropped down the vert ramp, gained some air and then let physics take over as he rotated 1080 degrees and became the first skater to land the trick on a non-mega ramp. Hawk embraced Khury who was wiping tears from his face.  Khury became the youngest gold medalist in X Games history. He beat eight other...
“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus brand new video elaborating on this outstanding Member Benefit”

“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus brand new video elaborating on this outstanding Member Benefit”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. Speaking of lowering expenses, this video may help you realize that there is one place where you can save on a ton of products and services just because you are a BRA Retail Member. Push play to learn what BRA Supporting Vendor Partner Office Depot can provide to all BRA Retail Members As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Savings Program. The image and video above elaborate on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members. If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this rad program and begin saving on over 20,000 Office Depot Products and Services: https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“Why Contactless Payments Are the Future of Brick-and-Mortar Retail” by Bobby Marhamat via Total Retail

“Why Contactless Payments Are the Future of Brick-and-Mortar Retail” by Bobby Marhamat via Total Retail

Credit: Getty Images by dowell The future always promises uncertainty. That said, all indications are that contactless payments are ingrained in brick-and-mortar retail for the long haul. Without massive unforeseen disruption, the COVID-assisted trend towards cashless, fully contactless checkout will gain further momentum. The 1,000 customers we surveyed in our State of Contactless Payments 2021 Report only confirmed our belief in contactless payments as an essential feature of retail businesses. Eighty-three percent of those customers have used contactless payments in the past 12 months. Furthermore, 57 percent will choose a business with contactless payment channels over a competitor without contactless payment options. We know that health is one driver of contactless payments. Mastercard, which has a crystal-clear view of consumer payment habits, saw a 40 percent increase in shoppers’ contactless payments amid the pandemic. We also know convenience is swaying customers to embrace contactless. Our data suggests that consumers have no plans of ditching contactless payment methods, even post-pandemic. Pandemic or no pandemic, shoppers like the convenience that tap-and-go, mobile wallets, apps, and other contactless channels provide. We firmly believe that contactless payments are the future of buying. We have the numbers to back it up. Related story: The Store of the Future: How to Evaluate the Value of Autonomous Technologies Customers Are Using Contactless Payments, and Nobody’s Forcing Them to The 83 percent of customers who used contactless payment channels in the past year did so under their own volition. Nobody forced them, and yet they chose to go contactless. Critics might say, “big deal, they tried contactless once. People will try anything once.” It’s a fair point. However, as we dug deeper into the data, we...