PROTECTING RETAILERS AND A LIFESTYLE

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Board Retailers Association Votes In New Chairman and Hires Executive Director via Press Release on Shop Eat Surf

PRESS RELEASES | Published Aug 7, 2019 BRA Names New Chairman, Executive Director The Board Retailers Association (BRA), a non-profit organization representing thousands of independently owned surf, skate, snow and wake retailers, is pleased to announce that it elected a new Chairman, George Leichtweis of Modern Skate & Surf this year.  Having been on the Board of Directors as the Chairman of the Skateboard Committee for many years, George was a founding member of BRA and has been in the specialty retail business for 40 years.  Former Chairman, Bruce Cromartie will remain on the Board of Directors. BRA Chairman George Leichtweis George is passionate about independent retailers being successful and believes that they are the backbone and feeder system for all the board sport industries.  “It is where young kids have their first impression of each sport that will stay with them as they continue to grow into adults and pass on the ‘stoke’ to others.  Board Retailers Association can provide smaller retailers with the tools to be successful and keep their doors open to continue to turn new kids on to the sports that they love.” George is the owner and president of Modern Sports, Inc, dba Modern Skate & Surf as well as Modern Skate Park.  Over the last 40 years, he has operated multiple Modern Skate & Surf stores in Michigan and also the world-renowned Modern Skate Parks in Novi, Madison Heights and Grand Rapids, Michigan and has been involved in the “Extreme Sports” arena since 1979.  He currently operates one location that consists of a retail store for Specialty Sporting Goods, a World Class Skate Park... read more

Cutting Through the Noise Around Skateboarding’s 2020 Olympic Debut: Qualifying? Judging criteria? Uniforms? Drug tests? What exactly is going on? by Mackenzie Eisenhour via Transworld Skateboarding

The spectrum of responses to skateboarding’s debut at the 2020 Olympics in Tokyo range from “I can’t wait to see Nyjah on a Wheaties box!” to “Focus my board, all hope is lost.” Regardless of where you fall on that spectrum, it’s likely you’re still plenty confused about even the most basic details surrounding the most hyped Olympic addition since snowboarding was added in 1998. I know I was. To separate the facts from some common fictions and misconceptions, I talked to Josh Friedberg, the CEO of Team USA Skateboarding and Skate Director at World Skate (the International Olympic Committee-recognized federation that governs skateboarding competitions and organizes the sport’s World Championships). Skateboarders everywhere already have an opinion about Tokyo 2020; Hopefully Friedberg’s insight into how this whole thing will actually work helps us all have an informed opinion too. 1) Fact or Fiction? Skateboarding will be represented in the 2020 Tokyo Summer Olympics via Mega Ramp, Vert, Park and Street disciplines. Verdict: Fiction Fact: Park and Street will be the only two disciplines. Josh Friedberg: “The main driver of the choice of disciplines was gender equity. Outside of Park and Street there are not enough females competing in Mega Ramp and Vert right now to represent enough countries with both men and women.” 2) Fact or Fiction? The US skate team has been announced and everyone on that list will be heading to Tokyo. Verdict: Fiction Fact: USA’s national team has been announced, but that doesn’t automatically qualify those skaters for the Olympics. JF: “Any country can name a national team that they will support through the national governing body (in our case that’s USA... read more

HOW CAN WE HELP KEEP SKATE SHOPS ALIVE? by Larry Lanza via JENKEM MAG

HOW CAN WE KEEP SKATE SHOPS ALIVE?   As other retail industries have struggled in recent years, skate shops seem more uncertain than ever, and this past weekend we lost a longstanding one:Sunday Skate Shop in Buffalo, NY. This got us thinking about what skateboarders and the skate industry can do to help shops (obviously in addition to spending more money). But instead of rehashing reasons to Support Your Local, we talked with shop owners themselves about how we can help them stay in business longer and keep our local scenes healthy. We tried to represent a good chunk of the U.S. and a few other countries, but there’s no way to fit every shop in the world. Everyone had thoughtful and encouraging things to say, but to not let this become a 60,000 word thesis, we were only able to keep a small selection of responses. LABOR (New York, NY) Has the skate industry done anything to negatively affect core skate shops, and if so, how can we reverse what’s been done? There’s a lot the industry has done and continues to do to negatively impact independently-owned shops, while they shred crocodile tears every time a long-running shop closes. I don’t spend a lot of time being mad at companies for [trying to] grow as much as they can year after year. When companies make a big push to sell direct to customers—which is one of the biggest factors that drives business away from a skate shop—I can’t really be mad. As shop owners, we understand that’s where the biggest margins are. On the other hand, a company can’t be... read more

June Retail Sales reported by National Retail Federation on SES

PRESS RELEASES | Published Jul 16, 2019 Retail sales were up 0.6 percent in June seasonally adjusted from May and up 2.3 percent unadjusted year-over-year, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and restaurants. “These are impressive results showing that the consumer remains engaged and that consumer spending gave a boost to the economy in the second quarter,” NRF Chief Economic Jack Kleinhenz said. “The numbers are consistent with elevated consumer sentiment, healthy household balance sheets, low inflation and wage and job gains. The year-over-year growth is particularly significant given that it comes on top of strong gains at this time last year. While the prospect of tariff increases has subsided for the moment, trade uncertainties continue to weigh on the long-term outlook.” As of June, the three-month moving average was up 3.7 percent over the same period a year ago, compared with 3.3 percent in May. June’s results build on gains of 0.4 percent month-over-month and 2.9 percent year-over-year seen in May. NRF’s numbers are based on data from the U.S. Census Bureau, which said today that overall June sales – including auto dealers, gas stations and restaurants – were up 0.4 percent seasonally adjusted from May and up 3.4 percent unadjusted year-over-year. Specifics from key retail sectors during June include: Online and other non-store sales were up 11.6 percent year-over-year and up 1.7 percent month-over-month seasonally adjusted. Health and personal care stores were up 3.4 percent year-over-year and up 0.5 percent month-over-month seasonally adjusted. General merchandise stores were up 2.3 percent year-over-year and up 0.2 percent month-over-month seasonally adjusted. Grocery and beverage... read more

New Wave Pool Set to Open in Palm Desert, CA in 2021 according to Surfer Magazine via ASN

New Wave Pool Set to Open in Palm Desert, CA in 2021 Catching up with CJ Hobgood about his new wave pool project, DSRT Surf. July 9, 2019 By SURFER  This story. originally appeared on SURFER and has been republished in ASN with permission. Words by Zander Morton. For more stories, visit SURFER Another wave pool will be gracing the state of California – this time in the dry city of Palm Desert, a roughly 2-hour drive from the nearest ocean (and a hell of a lot closer to popular surf towns than the wave machine in Lemoore). Just a few days ago, CJ Hobgood, Josh Kerr. and Shane Beschen announced on Instagram that they’re involved with the development of the new pool – DSRT Surf. – which is set to open in 2021. To find out more about DSRT Surf, we gave CJ Hobgood a call and asked about how it all came to be, what he’s learned from past mistakes (he was involved in a wave pool start-up back in the 2000s that unfortunately failed miserably), and what sort of surf we can expect to see in Palm Desert in the (fairly) near future. The news that you’re involved with a new wave pool project in Palm Desert dropped out of the blue last week. How did that all come about? What’s been cool for me during this process is I’ve been close to a couple other projects in the past. I was around when they tried to do the wave pool over at the Ron Jon in Orlando, Florida, and that one failed. I was talking to another guy down in South Florida early on where the WSL’s new... read more

5 SEO Tips You Can Do Right Now

SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and offer it up to users who are searching for your products or services. If your website isn’t optimized, then it might as well be invisible. For many people, SEO is a full time job. You may think that due to your full-time job as a board retailer, you don’t have time to add SEO to your plate. This is where you’re wrong. Sure, you won’t be able to do all the things a digital marketing professional can accomplish, but everyone has time to make a few small tweaks to their website that will yield big results. Below are five things you can do this week to improve your SEO and make your website rise in the rankings. Try them out and see what a difference they make. Create unique content that people want to read and share. While filling your website with rich content isn’t exactly something you can do overnight, it is something you can start today. If you don’t have a company or business blog, it’s time to launch one! You can write “how to” posts, new product launches, behind-the-scenes information, or gift guides for various holidays. Use specific keywords in the title and first paragraph of your post so readers (and search engines!) immediately know what the post is about. Create internal links within your website. Internal linking helps SEO in... read more

A Guide to 7 of the Best Late-Season Ski Resorts After a season of record snowfall, these resorts are still spinning their lifts. by Dustin Beatty via ASN

A Guide to 7 of the Best Late-Season Ski Resorts After a season of record snowfall, these resorts are still spinning their lifts. By Dustin Beatty There’s no debating that the 2018/19 winter will live on in infamy as many of our favorite resorts got pummeled with powder. One of the best things about the seemingly endless season is that skiers and snowboarders got to double-down on epic conditions one storm after another with many mountains reporting double digit snowfall week after week. It looks like Mr. Weatherbee’s predictions were correct and powder hounds rejoiced! Lucky for us, the season is still in swing. The math certainly adds up in our favor as record snowfall and unpredictable weather patterns mean a longer season for prime resorts in Colorado and west of the Rockies. For those still wanting a fix, shred some great late-season conditions from a few resorts milking the most of this endless winter. Mount Bachelor, OR: Open Through Memorial Day Weekend Oregon’s iconic stratovolcano ski resort boasts one of the longest seasons in the nation typically lasting from November to May. That means half a year of standing sideways or planking your way down America’s second largest single mountain ski hill. Since Oct. 1, Bachelor’s mid-mountain snowfall totaled 443 inches and its West Village total hit 380 inches. Even after it closes, skiers and snowboaders will be tempted to hike its slopes – but until then you can squeeze in a few more turns. Snowbird, UT: Open Through Memorial Day Weekend Utah’s premier destination is only open on weekends until their last lifts lurch into action at the end of... read more

Pass The Handle Ambassador Robby Maschhaupt by Garrett Cortese via Wakeboarding Mag

Pass the Handle introduces the fun of towed watersports to new people. By Garrett Cortese May 3, 2019 Robby Maschhaupt is spreading wakesurfing far and wide.Courtesy Tanner Larson A former NASCAR pit crew member, the fun-loving Robby Maschhaupt has made it his mission to spread his love for wakesurfing to as many people as he can through the Pass the Handle movement. This summer he’s teamed up with Centurion boats, Roswell Marine, Monster Energy, and other sponsors to create an epic tour that’s free for any who want to come ride with him. What’s the Pass the Handle movement all about and what does it mean to you? At its core, Pass the Handle was created to help introduce the fun of towed watersports to new people. For me personally, it’s about giving back to the sports and lifestyle I love so much. I get so much joy out of not only teaching people to wakesurf, but in knowing that it’s helping the industry as a whole by introducing new people to it. Since you started offering free clinics through the Pass the Handle initiative, about how many people have you pulled? Over 3,000. And I know for a fact we’ve been directly responsible for 28 people buying boats after coming to one of our events. But the numbers aren’t what matter, it’s the experience and making sure everybody has as much fun as possible, as well as the skills to take with them and teach their friends and family. What can somebody expect if they sign up for one of your clinics? I hear it a lot; “That was... read more

Tony Hawk Joins The Vans Park Series Broadcast Team via Transworld Skateboarding

World’s Premier Park Terrain Skateboarding Competition Series Welcomes Tony Hawk as New Live Broadcast Commentator for the 2019 Pro Tour Season April 15, 2019 By TWS Vans Park Series, the premier park terrain skateboarding tour in the world, today announced skateboarding legend Tony Hawk as the official live broadcast commentator for the 2019 series. Hawk will join the Vans Park Series team alongside live co-host Chris Cote, as the competition touches down in five major countries across the globe this year, culminating with the official 2019 Vans Park Series World Championships in Salt Lake City, Utah, United States this September. The Vans Park Series, known for defining professional park terrain skateboarding competition since 2016, expands its tour programming to host men and women qualifier events at all four Pro Tour locations this season, and remains committed to endorsing prize parity at every stop including the World Championships. “Skating has shaped my life experience, so I’m beyond excited to join the Vans Park Series team on tour and continue to advocate for youth and their futures in skateboarding on the global stage,” said Tony Hawk. “I’ve seen overall skating talent evolve quickly in recent years so I’m looking forward to watching that progression in the form of park terrain skateboarding unfold.” The entire 2019 competition series will be broadcast live on vansparkseries.com and will feature the best names in park terrain skateboarding such as Pedro Barros, Alex Sorgente, Oskar Rozenberg Hallberg, Tom Schaar, Nora Vasconcellos, Brighton Zeuner, Lizzie Armanto, and many more. Vans Park Series Pro Tour Dates May 17-18, 2019 – Shanghai, China June 22-23, 2019 – São Paulo, Brazil July 12-13, 2019... read more