Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Mar 26, 2025 | Associate Members, Brick & Mortar, Private Label, Resources, Retail Strategy, Sustainability
Most of you embrace and celebrate Earth Day, but what do you do to reduce your carbon footprint beyond Earth Day? Who can help you with shop-branded recycled and reusable shopping bags and other sustainable packaging needs? Founded by Dave Bock in 1989 in Irvine,...
by admin | Mar 22, 2025 | Community, Competitions, Industry, News, Olympics, Surf
Caroline Marks thinks USA Surfing should still guide surfing’s Olympic future. Photo: ISA A power struggle is brewing behind the scenes of Olympic surfing in the United States. As the United States Olympic and Paralympic Committee (USOPC) opens an application process...
by admin | Mar 18, 2025 | Brick & Mortar, Clearance Sales / Discounting, Governmental Affairs, News, Opinion, Retail Economy, Retail Strategy, Sales Training
I don’t care what side of politics you are on, the new administration in its first month in office unleashed waves of uncertainty surrounding the continued funding of federal grants, the work of federal employees and tariffs. With many retailers already...
by admin | Mar 16, 2025 | Community, Competitions, Governmental Affairs, News, Opinion, Predictions, Surf
So how’d ya know it was gonna be like this? in this part of the world? Photo: Marcus Paladino A growing number of mainstream news headlines these days have been heralding what appears to be the current executive branch’s systematic dismantling of myriad federal...
by admin | Mar 12, 2025 | Brick & Mortar, News, Retail Economy, Retail Strategy
I’m going to use a loosely analogous reference here to a classic game theory thought experiment known as the Prisoner’s Dilemma. In a nutshell, the Dilemma demonstrates that, in a set of adversarial or confrontational circumstances, everyone involved benefits from a...
by admin | Mar 10, 2025 | Competitions, Customer Experience, Event Planning, News, Outdoor, Skateboard, SUP
I checked my carotid pulse. It was there. February 25, 2024. 0300 hours. Radial pulse next. Blood was flowing through my wrist. “What in the hell is happening?” My back popped, but not much. I drank water, feeling dehydrated. I shifted my position in bed....
by Doug Works | Mar 6, 2025 | Book Review, Industry, Reviews, SUP, Surf, Surf Expo, Trade Shows
Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...
by admin | Mar 4, 2025 | Brick & Mortar, Customer Experience, News, Surf
Surfing just has that “cool factor.” Photo: Kenny Morris//World Surf League “Cool is spent. Cool is empty. Cool is ex post facto. When advertisers and pundits hoard a word, you know it’s time to retire from it…I want to suggest, therefore, that we begin to avoid...
by admin | Feb 28, 2025 | Awards, Legends, News, Skateboard
Photo / @skateboardinghalloffame Instagram A new batch of legends have been cemented into the Skateboarding Hall of Fame. The Skateboarding Hall of Fame has officially announced its 2025 class of inductees, and this impressive list features some of the most...
by admin | Feb 26, 2025 | Brick & Mortar, Commercial Real Estate, News, Predictions, Resources, Retail Strategy
In our latest Retail Real Estate Outlook, discover how retailers are adapting to a market where vacancy rates are at historic lows, while store closures continue to outpace openings. Learn which markets are emerging as retail hotspots and what strategies leading...
