Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Mar 11, 2024 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy, Sales Training
When you’re looking for a Retail Sales Strategy that works, it’s simple: you need to be brilliant on the basics. I had been hired in my business consultant role by a man looking to open a new store. After assessing the location and...
by admin | Mar 9, 2024 | Brick & Mortar, Community, Competitions, News, Resources, Retail Technologies, Sales Training
Photo Courtesy of ENDVR Sales contests are powerful tools for brands. They incentivize and motivate sales associates to talk about their products and sell them to customers. And this extra push goes a long way for brands. In this article, we will explain how to...
by admin | Mar 7, 2024 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Industry
How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today’s world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One...
by admin | Mar 5, 2024 | BRA Community Partners, Community, DIY, News, Skateboard
Wonders Around The World (WAW) is a 100% volunteer-run charitable organization whose mission is to make skateboarding accessible worldwide through the value of “Inclusion, expression, and development through empowerment”. WAW has traveled the world with a crew of...
by admin | Mar 1, 2024 | Community, Industry, News, Opinion, Retail Strategy, Skateboard, Skateboard Film Review
MOVIE INFO A group of skaters unite to save their local skateshop. Genre: Comedy Original Language: English Director: Ryan Peimer, Sarah Tang, Zack Whyel Producer: Curt Braden, Jerod Jacobs, Sarah Tang Writer: Zack Whyel...
by admin | Feb 29, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Retail Technologies
Credit: iStock.com by Surasak Suwanmake For some time now, many retailers have been exploring the use of artificial intelligence to enhance various aspects of their business, from inventory placement to merchandising assortments. However, the conversation gained...
by admin | Feb 27, 2024 | Brick & Mortar, Customer Experience, Opinion, Retail Crime, Skateboard
This is an extended version of a story that initially appeared in SBC Skateboard Vol. 24.1. You can look at that whole issue online here and subscribe to the mag here. The obvious, business-registry-grade answer is that it’s a place to buy hard and...
by admin | Feb 23, 2024 | Brick & Mortar, Customer Experience, Customer Service, Resources, Sales Training
Looking for resources on how to increase sales in retail? The key is to realize in many ways, brick-and-mortar retailers have a finite client base. After all, only so many people will be willing to walk into your store on any given day. While great marketing can...
by admin | Feb 17, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Customer Loyalty, E-Commerce, m-commerce, News, Retail Technologies
Credit: Getty Images by FangXiaNuo Our rapidly digitalizing and globalizing world hasn’t been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning...
by admin | Feb 15, 2024 | Competitions, News, Surf
All that’s left is a world title. Photo: Bielmann//World Surf League Something crazy happened Saturday afternoon in Hawaii, on that little stretch of sand at Ehukai Beach Park. Out in the water, a new generation was blowing minds. A new generation of women, that...