Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Jul 5, 2022 | Associate Members, Educational Opportunity, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media
A warm and enthusiastic WELCOME to our newest BRA Supporting Vendor Partner Crystal Media! As a Board Retailers Association member, you save 15% on select Crystal Media Services! As always, we at BRA continue to bring you Supporting Vendor Partners that...
by admin | Jul 4, 2022 | Brick & Mortar, HR, Predictions, Retail Strategy
As the former owner and CEO of Murray’s Cheese and a veteran supermarket executive, I feel compelled to weigh in on the current economy with some insights from the past. Having experienced the best and worst of times, I am only mildly optimistic about the future. That...
by admin | Jul 3, 2022 | Brick & Mortar, Resources, Retail Strategy
Owning your own small business or retail store is a goal of many. You can be one of the few small business owners who make the dream a reality. You just need to understand what you are in for as far as start-up costs, cash flow, as well as what it takes to be...
by admin | Jul 2, 2022 | Associate Members, News, Resources, SUP, Surf
Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the...
by admin | Jun 30, 2022 | Brick & Mortar
There are a lot of ways your sales displays can be your silent salesperson. The trick is to make sure your displays include some of the basics. Try these seven ways to make your retail store displays do more than just look attractive. 1. Change your displays monthly...
by admin | Jun 29, 2022 | Community, Industry, Skate Art, Skateboard
Collecting skateboards is a pain in the ass. Boards are heavy, you need a lot of space to store them, and they will happily catch fire if your house ever burns to the ground. But that hasn’t stopped a small group of hardcore collectors who have spent thousands of...
by admin | Jun 28, 2022 | Awards, Competitions, News, Surf
We all know that you can get your college tuition subsidized, even fully covered, for playing sports like basketball, baseball, or football in college. Well, now the same holds true for surfing. University of California San Diego just handed out the first college...
by admin | Jun 27, 2022 | Educational Opportunity, HR, Industry, Resources, Retail Strategy, Trade Shows
Once per Quarter, Board Retailers Association hosts relevant and helpful webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. You can view the 2nd Quarter 2022 webinar as well as the 1st Quarter 2022 webinar and...
by admin | Jun 25, 2022 | News, Predictions, Resources, Retail Strategy, Retail Technologies
Engagement with in-store technology can lead customers to spend up to four times longer shopping than customers who simply browse. (Getty Images) In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their...
by admin | Jun 24, 2022 | Community, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard
Pockets in life jackets serve an important purpose. The best life jackets have pockets for a reason – Mario Vittone explains what to keep in them in case of an emergency. Courtesy U.S. Coast Guard When it comes to life jackets, there can be a big difference between...
