Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Dec 15, 2025 | Customer Experience, Customer Loyalty, News, Opinion, Resources, Retail Strategy
A few blocks from my home sits a small Japanese grocery store that has been in the neighborhood for years. It’s the kind of place that once felt irreplaceable—carefully sourced ingredients, shelves stocked with items I couldn’t find in mainstream supermarkets, and an...
by admin | Dec 9, 2025 | Community, Opinion, Surf Expo
Because it’s always worth the wait. Photo: Jarno Colijn//Unsplash f you added up the seconds that a good surfer actually spent riding the waves, it would amount to only the smallest fraction of an entire life.” -Ellis Avery, “The Surfer’s Secret to...
by admin | Nov 25, 2025 | Brick & Mortar, Clearance Sales / Discounting, Customer Experience, Holiday, News
If tighter purse strings have you worried about holiday revenue, take heart. This year’s shopping season is shaping up to be big. According to a 2025 Intuit QuickBooks survey, consumers plan to spend 25% more this holiday season – an estimated $263...
by admin | Nov 22, 2025 | Brick & Mortar, Customer Experience, Holiday, News, Retail Strategy, Sales Training, Story Telling
Decorating a store is at the heart of great retailing. During these times, it will be the deciding factor in wowing wary shoppers and increasing impulse buying. Various seasonal times and holidays can inspire retailers to create magic for their customers. Young and...
by admin | Nov 20, 2025 | Competitions, Industry, News, Skateboard
Courtesy of Monster Energy. It is the most significant deal to date between Monster Energy and X Games. X Games has announced a landmark three-year partnership with Monster Energy, establishing Monster Energy as the Official Energy Drink of the X...
by admin | Nov 15, 2025 | Apparel /Fashion, Brick & Mortar, News, Opinion, Outdoor, Private Label, Resources, Surf
Why retailers are turning to this solution as a smarter, more sustainable alternative to traditional sourcing models. In today’s retail climate, finding high-quality blank apparel that’s both reliable and affordable shouldn’t feel like a gamble. But for many...
by admin | Nov 11, 2025 | Industry, Legends, News, Rest In Peace
Copenhagen 2015 | Photo: Blair Alley Kevin Wilkins wasn’t just a voice in skateboarding—he was a backbone, a mentor, and a friend to so many. This one hurts. RIP to one of the realest. The world lost a good one yesterday, November 4, 2025. Kevin Wilkins was one of the...
by admin | Nov 4, 2025 | Brick & Mortar, Data Driven Performance, Point of Sale, Resources, Retail Strategy, Retail Technologies
Few stories in the skateboarding world capture both the passion and dedication of a local shop owner quite like Chris Bacon’s journey with Board of Missoula. From humble beginnings to becoming a cornerstone of Montana’s skate and snowboard community, Chris’s story is...
by admin | Oct 28, 2025 | Brick & Mortar, Customer Experience, Industry, News, Product Reviews
Every board shop customer knows the struggle: killer shoes, soaked gear, and that unmistakable post-session funk. Whether it’s a day in the park, a dawn surf, or a weekend on the mountain, moisture and odor always tag along for the ride.Meet SmellWell Freshener...
by admin | Oct 24, 2025 | Brick & Mortar, Governmental Affairs, News, Tariffs
In 2026 Orvis will close 31 stores and five outlets. Cara Salpini/Retail Dive The outdoor retailer began scaling down a year ago in order to focus on its core sports fishing and bird hunting customer. Dive Brief: Orvis early next year will shutter 31 stores and five...
