According to Boa:
The goal of the online educational push is to help retail salespeople grow more familiar with the history, features, and benefits of the Boa Lacing System on new snowboard, ski and winter sports gear.
Retail salespeople will need to log on to www.3point5.com, review the Boa Lacing System learning module, and pass a brief Edu-game to be entered to win the iPod contest. One randomly-chosen person per week through April 1, 2010 will receive an Apple iPod® Shuffle. You must complete and pass the Boa Edu-game to have a chance to win.
The promotion’s goal is to further educate retail sales staff on Boa, which in turn benefits ski and snowboard partners. “Even though we’ve been providing the best snowboard boot closure system since 2001, there’s still work to do in helping retail salespeople tell our story, clearly communicate the distinct benefits of our system and highlight the newest Boa product developments,” says Boa Marketing Manager Garett Graubins. “The 3point5 Edu-Game platform is the easiest and most direct way on the Internet for retail employees to access and learn these materials, plus you can win an iPod.”
Boa chose 3point5 to help spread their message because of the company’s unrivaled success throughout the categories in which Boa provides product. “3point5 has proven itself to be a valuable asset to training our retailers employees,” says Flow International Team Manager Andrew Mutty. “The platform is a quick, engaging, and enjoyable experience that educates but also helps promote the benefits to our brand. A true win / win for both parties.”
Currently with 5,312 snowsports retailers educating their employees on the Boa Lacing System, 3point5 has over 200 companies offering training programs, including big names such Flow Snowboarding, Salomon, Skull Candy, The North Face, Under Armour, Helly Hansen, Merrell, Gore-Tex, Arcteryx, Marmot, Mountain Hardwear, Timberland, and New Balance. 3point 5 has 179,000 regular users at 19,000 retail locations worldwide. Over 6.5 million Edu-Games have been taken by retail employees.