PROTECTING RETAILERS AND A LIFESTYLE
SURF • SKATE • SNOW • SUP • WAKE
Board Retailers Association Board of Directors
Association business is managed by the BRA Board of Directors and the BRA Senior Advisory Directors. Board Members and Advisory Members are selected by the provisions outlined in the Association Bylaws. The Board Retailers Association tries to ensure that the Senior Advisory Directors are geographically diverse, representing a range of products proportional to BRA’s membership.
BRA 2016-2017 Chair
BC Surf & Sport
Cromartie opened the original BC Surf & Sport in 1977. In 1986, he and a partner opened a store in Littleton, Colorado just as snowboarding started to gain popularity. Since that time, BC has grown to 13 stores, primarily located in the Rockies and Florida. As a multi-sport industry veteran, Cromartie has the connections and experience to connect with members, develop new partnerships and unify retailers.
As Chairman, Cromartie focuses on nurturing the BRA goals of education—both for customers and peer retailers—and provides a voice for specialty retailers that remain at the front line of the industry. He’s motivated to continue to grow BRA’s education programs, enhance member services and build relationships and partnerships within the community.
Board of Directors