FOR IMMEDIATE RELEASE
Contact: Melissa Clary
Board Retailers Association (BRA)
910.509.0109 x. 1005
BOARD RETAILERS ASSOCIATION PARNTERS WITH BOARD-TRAC
THE GOAL OF COLLABORATIVE EFFORT IS TO IMPROVE COLLECTION AND ANALYSIS OF BOARD SPORT RETAIL DATA
WRIGHTSVILLE BEACH, NC, APRIL 24, 2008 —The Board Retailers Association (BRA), a non-profit representing almost 500 specialty board sport retailers in the surf, skate, snow and wake industry, has partnered with Board-Trac, a market research firm, to conduct quarterly brand specific, retail-focused surveys.
“As the preeminent association representing specialty board sport retailers, we are honored to be working with BRA. Retail survey data is the best indicator of the status and health of the board sport industry and we look forward to providing both retailers and manufacturers with this valuable information on a quarterly basis,” said Angelo Ponzi, Board-Trac.
The Retail Quarterly Survey is online and all specialty board sport retailers are encouraged to take part. Participating retailers receive survey results at no cost. Participation is voluntary and 100% confidential. The survey is geographically diverse, representing a range of products proportional to BRA’s membership. The survey is brand specific and focuses on four aspects of the board sport industry: surf, skate, snow and wake. Survey results are critical to understanding where the board sport retail industry is and where it is headed.
“BRA has been conducting quarterly surveys for a couple of years to help retailers gear up for the buying cycle, but by partnering with Board-Trac we hope to improve upon the collection methods and resulting analysis,” said Melissa Clary, BRA Executive Director.
For more information or to obtain a copy of the survey results and accompanying analysis, please contact Melissa Clary at 910-509-0109 or Angelo Ponzi at 949-357-9547.
The Board Retailers Association (BRA) is a non-profit representing almost 500 independently owned board sport retailers. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers of surf, skate, snow and wake products, on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business via our Associate Membership Program. www.boardretailers.org
Board-Trac syndicated market research studies track the lifestyles and purchasing habits of people who participate in or are influenced by board sports. The annual skateboarder, snowboarder and waverider studies illustrate how sports and leisure time activities influence spending habits on hardgoods, apparel, footwear and accessories. Reflected in all Board-Trac studies are brand preferences, product ownership, influences, spending, shopping, sports participation and leisure time activities. The studies also show brand rankings, year to year comparisons and trend analysis. www.board-trac.com