Board-Trac + BRA Partnership Continues

Board-Trac is a marketing and consulting company known for research in the action sports industry and for many years conducted quarterly retail surveys with BRA to provide valuable data for you, our members. Check out a generous portion of a presentation from a Board Trac seminar – Turning Insights Into Change – that predicted consumer trends for 2010-2015 based on US demography, and the corresponding Board-Trac Age Analysis from that same year.

Example Statistics:

sales-decrease  customer-value

The goal of the 2013 study is to collect data from our retail community that will provide business and category insights to help shape your business. These insights, which have been driven by input from our members, include show participation trends, categorical trends, performance of crossover categories, and general action sports retail forecasting. The results of the 2013 study will provide a detailed view of the current retail landscape.

Board-Trac will aim to identify:

• Best-selling categories; now and future
• Weakest categories; now and future
• Change in business over last year; two years
• Hot issues affecting action sports retail
• How birthrate will affect action sports retail in the future
• Future sales predictions

Board Retailers Association members who participate will receive a complimentary top line report of the findings from the study. Detailed findings will be available on Board-Trac’s web site store – – in a complete report with a portion of the sales coming back to BRA. In addition to retail and consumer studies Board Trac offers custom and proprietary research along with marketing services including analysis and insights for business application. For more information on the retail study and Board-Trac’s marketing services visit the web site or contact Marie Case at

The crucial component to any research is reliable data, and that has to come from shops like yours that participate in study by completing the survey with accurate information. We all need to work together to keep indie retail—and the action sports industry—alive and thriving. We will be sending out requests for participants with a link to the survey in the near future. Let us know if you’re interested by contacting Vicki Vasil at to make sure you’re first on the list. Thank you in advance for your cooperation!