BRA Looks Forward to Surf Expo

BRA Looks Forward to Surf Expo

Surf Expo continually does an amazing job bringing together the surf industry’s key players. It’s the longest running and largest boardsports and beach/resort lifestyle tradeshow in the world, drawing buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. It’s been named among the 25 Fastest Growing shows for attendance by TSNN for the fourth consecutive year.

This year’s show kicks off January 8 at the Orange County Convention Center and is a great opportunity to differentiate your business with products from Surf Expo’s newest categories: Coastal Gift, Performance, Tech and the brand spankin new Hawaiian Pavilion. Meet with 200+ new suppliers and see new products from over a thousand exhibitors with over 2,500 booths of the latest and great surf products.


Per usual, they’ve got a rockstar seminar lineup and our very own BRA Chairman, Todd Canipe and board of directors Bruce Cromartie, BC Surf & Sport and Todd Roberts, ZJ Boarding House, will be part of a panel on Friday, January 9. George Leichtweis of Modern Skate and Surf will also be on the panel for Hiring, Training and Motivating Employees.

Presentations To Note:
Thursday, January 8
9:30 AM | Buyer 101 with Steven “Fish” Fisher, Surf Expo Sr. Buyer Relations Manager
11:30 AM | Experience Retail: Designing Impactful Physical Stores in a Digital World with Alison Medina, Executive Director of design:retail
2:30 PM | What the Heck is Going On?! Thoughts on the Retail Environment with Jeff Harbaugh, Industry Consultation, Analyst and Market Watch Columnist

Friday, January 9
9:30 AM | Hiring, Training and Motivating Employees
Friday, January 9, 11:30 AM | The Changing Retail Landscape: Day to Day Issues Facing Today’s Business Owners

What Buyers Are Saying:

“We had a great show in January.  We were able to pick up new lines and get pumped for a new season.”
Sheila Stagman at Islands Hyannis, MA and Cape Coral, FL

“We indeed had a productive show. We got to see new lines of products as well as known and new suppliers. We are looking forward to see you again.” 
Flavia da Silva General Manager, SHIPWRECK SHOPS St. Martin

“Our buyers were booked with clothing, footwear, sunglass and swimwear appointments all 3 days, picking up some new lines. We even picked 4-5 new lines on the resort side.”
Kim Ball, Owner of Hi-Tech Surf Sports in Maui
Put specialty back into coaster and resort related specialty retail. Mark your calendars, register to attend, book your flights and make your reservations!