BRA Retailer Survivor Series Returns

Retailer Survivor Series
Tools for Succeeding in Today’s Economy
BRA Retail Certification Program

The Board Retailers Association (BRA) is hosting two Retailer Survivor Series one day prior to the opening of the Surf Expo trade show on January 13, 2010 and the ASR trade show on February 2, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Retailer Survivor Series is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retailer Survivor Series is an eight track program with two tracks running simultaneously at each show:

Surf Expo – January 13, 2010

Course I – Marketing & Brand Management
Includes community centric retailing, customer service strategies,
media management, special events and advertising.

Course II – Store Design & Operations
Includes visual merchandising, retail design, store environment,
fixtures, rental shop efficiency, real estate and lease negotiations.

To register, please visit

ASR – February 2, 2010

Course I – Merchandising
Includes analytical trends, pricing and promotion, OTB, inventory
budgeting and control, cash flow structuring and private label

Course II – Digital Retailing
Includes online retailing, driving web traffic, web analytics, social
marketing and targeting the youth market.

To register, please visit

The Retailer Survivor Series utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR by registering for the BRA Retailer Survivor Series – the preeminent educational and networking opportunity for show attendees.