Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Retailers Are Investing in Their Sales Associates” by BOF Insights, McKinsey & Company via Business of Fashion

by admin | Jan 30, 2025 | Apparel /Fashion, Brick & Mortar, Customer Experience, Customer Service, HR, News, Retail Strategy, Sales Training

Sales staff have a valuable role to play in connecting with customers. (Shutterstock) Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering...

“B.R.A. MEMBER FLEECE SPECIAL from GLOBAL WAVE VENTURES” by Dave Seehafer via GWV Blog

by admin | Sep 20, 2024 | Apparel /Fashion, News, Private Label, Resources, Shipping, SUP, Surf

FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2025 50% FREIGHT DISCOUNT ON ALL FLEECE ORDERS FLEECE PRODUCT INFO IS ATTACHED!   FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2025 CALL DAVE SEEHAFER, 949-466-4110 for more...

“How the Streetwear Customer Is Evolving” by Lei Takanashi via The Business of Fashion

by admin | Aug 16, 2024 | Apparel /Fashion, News, Streetwear

Customers shopping at Supreme’s store in Shanghai. (Getty Images) Streetwear is by no means dead, but its customers are changing. Today they’re embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury....

“Workers at TJ Maxx and Marshalls are wearing police-like body cameras. Here’s how it’s going” by Nathaniel Meyersohn via Retail Dive

by admin | Jun 5, 2024 | Apparel /Fashion, Brick & Mortar, News, Retail Crime, Safety and preparedness

Retailers like TJ Maxx are turning to body cameras to keep stores safe. Eva Marie Uzcategui/Bloomberg/Getty Images/File New YorkCNN —  Hourly retail security workers are now wearing police-like body cameras at major stores. Retail giant TJX, the parent...

“Retailers Are Putting the “Special” Back in Specialty Retail Via Private Label” by Kari Hamanaka via Shop Eat Surf (Executive Edition)

by admin | May 26, 2024 | Apparel /Fashion, Brick & Mortar, Industry, News, Private Label, Resources, Surf

All product photos courtesy of Val Surf, Spyder, Jack’s and Quiet Storm. Huntington Beach Pier background: SES file photo. We talk to the owners of Val Surf, Jack’s, Quiet Storm and Spyder about their extensive private label strategies, which helps them control...

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...