“BRA To Offer Retail Members Exclusive Healthcare Insurance Coverage” via Press Release

“BRA To Offer Retail Members Exclusive Healthcare Insurance Coverage” via Press Release

By Board Retail Association | Originally published on Nov 4, 2020. Updated on Nov 25, 2020 LIG Solutions announces a partnership with the Board Retailers Association to offer its Distinguished Retail Members, their families and their employees access to exclusive healthcare insurance coverages. Healthcare is not a one size fits all endeavor, and neither is the insurance coverages offered through LIG Solutions. The exclusive offerings include a full suite of medical, dental, vision and disability coverages, as well as the new “Health Reimbursement Arrangements” (HRAs) for employers/employees. This program also includes access to information on the latest healthcare, personal wellness, and lifestyle trends. “We want to provide access to quality healthcare products that fit the specific needs of the Board Retailers Association Distinguished Retail Members,” says Jason Farro, CEO of LIG Solutions. “The plans can be tailored to fit the individual needs of members, their families, and employees that off the shelf programs may not be able to provide.” The health insurance coverage offered through LIG utilizes plan options from many of the leading national carriers, and the program is designed to be a vehicle to promote healthier lifestyle choices and preventive care options for the organization’s membership. “This is a relevant and valuable resource for all of our Distinguished Retail Members throughout the country.  LIG Solutions offers affordable and comprehensive health plans that our retailers and their employees can use today!” says Doug Works,  BRA Executive Director. Coverages are offered concierge style to BRA Distinguished Retail Members in a centralized portal, thus eliminating the hassle and cutting through the confusion that often accompanies shopping for healthcare insurance. The offerings – which are culled...
“What If We Told You That You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

“What If We Told You That You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

Well, you can. And it starts at just $10 a month.  Posted by: STAB What’s worse: breaking your new board first session, or watching every person you love getting mauled by a voracious pack of lions? Answer: the lions, but only just. New Board Anxiety is a serious medical condition that affects millions of surfers worldwide. If you or any surfer you know has suffered from this debilitating ailment, we present you with a viable (if only marginally costly) solution: Surfcare.  First and foremost, and despite how that intro read, this is not an advertisement. Or, I guess technically it is, but the crew at Surfcare didn’t pay a penny for it, so good on them for creating a product so inherently fascinating that we couldn’t help but write about it.  Second, Surfcare is exactly what it sounds like: AppleCare for your surfboard. It’s actual, genuine, real-life protection that you can buy as financial protection against a dinged or broken board.  Here are their available plans: Below we chatted with Nick Stolz, founder of Surfcare, to get more info on his product and see if the juice is truly worth the squeeze.  What inspired you to start this company? Well, I grew up breaking a ton of boards! Maybe I took that “stomp it” saying a little too literally [laughs]. I came up with the idea in Indonesia three years ago after running through a quiver at HTs. It’s a bad feeling when you spend a bunch of money on a new board and break it first session, or even at all. We all know the feeling. So Surfcare was...
“3 Ways to Keep Inventory Fresh and Improve Sell-Through” by Emily Fanning of Heartland Retail

“3 Ways to Keep Inventory Fresh and Improve Sell-Through” by Emily Fanning of Heartland Retail

Board retailers, even more so than other specialty stores, tend to have extremely loyal client bases. It’s a blessing, with a small spritz of a curse: the more often they come in, the more “same old” they see. So with your best customers visiting multiple times a season, engaging them with fresh and stimulating products and experiences carries a lot of weight. High sales are great, sure, but high sell-through and margin are two inventory performance metrics that are most telling of the health of your business—and the satisfaction of your customers. Let’s back up: What is sell-through? Sell‐through = units sold / initial units received x 100 Or, a percentage that compares the amount of inventory a retailer receives against what is actually sold within a specific time period. If your reports are showing a low sell‐through—say, less than 30% over 3-4 weeks*—on certain items, brands or even full categories, then it’s time to take action to move the merchandise before it becomes even less fresh. When product is slow, retailers often resort to markdowns as the default mechanism, but doing so means your margin will take a hit. Yet when your point of sale doubles as your inventory management system, its reporting can provide intel that will allow you to push under‐performing products through other techniques. We’d wager there isn’t a single retailer out there who hasn’t made a handful of poor buying decisions, so here are a few tactics that the savvy ones use when such happens. *You may have different optimal selling periods for different categories or even store locations—more on determining these benchmarks later!...
“Put Your “Retail Puzzle” Together” by Tom Schrepferman

“Put Your “Retail Puzzle” Together” by Tom Schrepferman

Have you ever worked a 10,000 piece puzzle? Imagine all of those pieces spread out on your table. Where do you start? How do you start? You probably have these questions about how to thrive coming out of the COVID-19 retail challenges. Here’s how we recommend you start: Invest in e-Commerce: We expect e-Commerce growth trends to extend well past COVID-19.Control Inventory: Regularly review sales performance and inventory on-hand reports daily, weekly, and monthly to understand what inventory is moving.Reward Loyal Customers: Use frequent buyer incentives to support customers who support you. You can’t snap all the pieces of your business together at-once, but you could start here. The truth is there are many strategies to working puzzles, but the most important step is that you have to start. Marveling at all of the pieces won’t snap them together. BTW, the pro tip is to make sure all puzzle pieces are face up, sort them by color, and set aside the edges or corners. Reach out to book a demo with RICS and see how we can help! Tom Schrepferman RICS Software VP, Sales tom@ricssoftware.com 317-275-5941 BRA note: We are very pleased to mention that RICS Software is a BRA Supporting Vendor Partner who is currently offering fifty percent (50%) off all on-boarding fees and fifty percent (50%) monthly fees for the first twelve (12) months as well as a deferral of payments until 2021 for all BRA Distinguished Retail Members. Be sure to mention BRA when connecting with Tom and the solid people behind this outstanding resource. – Doug Works, Executive Director BRA If you are not yet...
“Prime Day vs Election Day” by Dan Pankratz (Co-Founder of the Exchange Collective) via Building The Revolution

“Prime Day vs Election Day” by Dan Pankratz (Co-Founder of the Exchange Collective) via Building The Revolution

With Covid now in its 8th month and what could be Americas most debated presidential elections less than a month away, we are now faced with another decision that can change life as we know It.—- PRIME DAY. You might think voting for a Career Politician, a Businessman, or Rap Star will help fix our country’s economic and social welfare. Think again. Some Americans celebrate spending money on mass-produced products from a multi-billion dollar company where the average warehouse employee could not even purchase 1 share of their company stock with a full month’s paycheck. How you spend your money on Prime day does more than get you a discount on crap you don’t need. It also effects the community you live in.  It is no secret that when a business can offer more convenience and better pricing we feel like we are getting the best deal. But what if that convenience and pricing are really costing you and your family more than you think.  For every $1 you spend by entering the digits of your credit card to have your hard-earned money securely zip through space into that multi-billion dollar corporations bank account, less than 20% off that money will ever end up circulating back into your community. When that same $1 is spent in a business with a physical location that percentage can double. If that business owner lives in that town up to 80% of that money can stay in your community.  Convenience and pricing are for toilet paper and deodorant. But if you are going to buy a new vacuum for your wife, or a new...
“How Can Surfcare Help My Surf Shop?” via BRA Supporting Vendor Partner Surfcare

“How Can Surfcare Help My Surf Shop?” via BRA Supporting Vendor Partner Surfcare

Surfcare brochures on display at Rip Curl San Clemente. Shop employees share Surfcare with every perspective customer buying a new board. Surfcare’s Surfboard Protection Plans Can Help Your Board Shop Increase Sales & Customer Loyalty  Customers want to feel secure when they make a big purchase. This is true in pretty much every market and the surfboard industry is no different. Buying a new surfboard can feel like a major life decision. And whether they’re a beginner or veteran, board purchasers want to feel like they aren’t going to regret it the second they get their first ding.  Surfcare QR Code stickers on new boards for sale at Rip Curl San Clemente. These QR Codes link to Surfcare’s website and let Surfcare know every time a Rip Curl Customer visits the site. It’s not uncommon to see surf shops providing an exchange window or limited-warranty with board purchases. Still, their customers generally know the drill. Those narrow offerings barely scratch the surface when it comes to true product protection.  Sure, the customer can always bring their board back in for repair. They’ll just have to pay for it entirely out of pocket. This additional expense later down the road can potentially worsen their relationship with your business. It also ultimately leads to less board purchases from customers who might be too risk-averse to pull the trigger. The more they have to worry about hidden maintenance and repair costs, the less likely they are to buy your boards.  Product Protection Plans Add Value to Most Industries  Offering a type of insurance or product protection plan for the higher-cost items in...