“How to Create One Connected System for your Retail Store” by RICS Software (BRA Supporting Vendor Partner)

“How to Create One Connected System for your Retail Store” by RICS Software (BRA Supporting Vendor Partner)

As businesses grow, the importance of system integration grows with it. Without it, you lose time and money. System integration is connecting software applications allowing them to talk to each other and act as one coordinated platform. Top retailers have found ways to connect their store to their stockroom, ecommerce, and available inventory from the brands they sell, creating one system of record that does it all. As you think of your retail business, how many different software or manual applications do you use?  Are they working together or working against you? Where are the opportunities to integrate your technology? Here are a few ideas on where to begin: ECommerce – Connect your ecommerce platform to your POS. With ecommerce sales driving growth for most small businesses, it’s imperative your POS and ecommerce platform communicate to one another in real time.Payments – Don’t let payment processing be a point of friction in your sales process. Establish an integrated payment processing feature to remove unnecessary fees, steps at check out, and save you time. Plus, customers get a simpler, better, and faster touchless checkout.Ordering – Eliminate pains when placing orders by finding a solution that integrates with your supplier’s system to automatically add, edit, delete, or share product information. A real-time connection will ensure you are accurately seeing product data and availability.Marketing – Use customer data to drive your marketing outreach by connecting your customer database to your marketing tools.  Create personalized email campaigns or manage your customer loyalty program knowing your customer data is accurate and always up to date. Establishing the right integrations allows you to build one...
“The Best Advice I Can Give Retailers Right Now” by Dan Jablons of Retail Smart Guys

“The Best Advice I Can Give Retailers Right Now” by Dan Jablons of Retail Smart Guys

It would be easy to start this article by talking about how we’ve all been through the craziest times in our lives.  But you already know that.  I could also talk about how challenging things can be now, with the extreme difficulties in the supply chain causing many to struggle to keep up with increasing demand.  On top of all that, we’re dealing with mask mandates and all kinds of political noise that affects retail.  But you know about that too, and you’re already navigating that. So let’s get down to something important.  In times like these, the winners are those that can become hyper-focused on the truly important things.  It’s very easy to get distracted by the problems that exist in our industry, to throw up your hands and just hope that things work out.  You could do that, but you’re also better than that. At this moment in time, my most successful clients are focused on 2 things, and 2 things only: Their customers and their inventory.  It could be argued that staying hyper-focused on those 2 things has always been the key to retail success, and that’s true.  That said, it’s especially true today, given everything I wrote in the first paragraph, the fundamentals of focus are more important today than ever before. But how do you do that?  The nature of our business is such that there seems to never be enough time to get everything done, and lots of small details seem to block our ability to focus on the things we want to focus on.  There is only one path out of this. ...
“4 Ways to Power Touchless Retail with Text Messaging” by Podium (BRA Supporting Vendor Partner)

“4 Ways to Power Touchless Retail with Text Messaging” by Podium (BRA Supporting Vendor Partner)

Companies from Amazon to Zoom are rethinking their customer experience in the post-COVID era. See how innovative retailers are responding with text-based messaging, touchless payments, and more. COVID-19 has completely transformed consumer behavior. 85% of consumers have chosen a new business because of pandemic friendly services and 86% say they expect businesses to be even more convenient after COVID-19 restrictions lift completely everywhere. It’s not surprising that 80% of consumers would like local businesses to continue offering curbside pickup options. Companies like Amazon, Doordash, and Netflix have also upped customers’ expectations for convenience. And retailers can meet these expectations with a few tips from the experts. In this session of the 2020 Total Retail Innovation Conference, Katie Osberg, Global Retail Partnerships Lead at Google, and Doug Regner, VP of Enterprise Sales at Podium, share four ways to power touchless retail with text messaging. Read on for the takeaways from this discussion: 1. Grow location reviews with text messaging.  89% of consumers begin their buying process with a search engine. Searches containing “near me” have grown 9x more popular since 2016. Google Map Pack chooses three businesses to highlight based on star ratings, number of reviews, and frequency of reviews. And 70% of clicks on a local search will happen in that map pack. In order to grow and optimize your online and local presence, you’ll need the help of reviews.  Follow these steps to get started: Check to see if you’re listed on Google My Business. If not, create a Google My Business accountVerify your businessEnter or update business informationPeriodically add or update information, especially relating to COVID hours, pickup services, etc.Generate reviews The most effective...
“Remarkable new BRA Distinguished Retail Member benefit plus video showcasing outstanding new Supporting Vendor Partner” by Doug Works, Executive Director of Board Retailers Association

“Remarkable new BRA Distinguished Retail Member benefit plus video showcasing outstanding new Supporting Vendor Partner” by Doug Works, Executive Director of Board Retailers Association

Push play to learn more about PartnerShip (BRA Supporting Vendor Partner) and how you can benefit BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new benefit available to BRA Distinguished Retail Members that will save you money by spending less on shipping. With the BRA Shipping Program, managed by PartnerShip®, you save 50% on FedEx Express and 30% on FedEx Ground. If you’re receiving inbound freight shipments from your vendors, you’ll also have access to competitive rates with UPS Freight, YRC Freight, XPO, and many others. To take advantage of this free benefit, enroll now. To learn more about the BRA Shipping Program, call PartnerShip at 800-599-2902 or email sales@PartnerShip.com.     If you are not yet a BRA Distinguished Retail Member, please complete the super simple join form (choose the Distinguished Retail Membership option).  Shortly after we receive your join form, we will email you an invoice with payment instructions for the $99 Annual Dues as well as the link to access the BRA Office Depot Preferential Pricing Program and summary of additional Supporting Vendor Partner benefits for BRA Retail Members. Once your payment is received, we will notify the good people at PartnerShip who will approve your enrollment and enable you to take advantage of the savings in a timely...
“Why Inventory Management Matters” by RICS Software (BRA Supporting Vendor Partner)

“Why Inventory Management Matters” by RICS Software (BRA Supporting Vendor Partner)

It’s not easy to keep inventory in line. You analyze sales trends to make decisions. You review margins, sell-thru, and return on investment to evaluate profitability. You create buy plans, propose reorders and cancellations, and you suggest markdowns. All this just to keep your inventory in line. Inventory management is crucial to thesuccess of your business. Why? Because accurate purchase order planning is a necessary step towards optimal profit. Inventory influences sales.Sales drive business.Business creates profit.And profit measures success. Having the right product at the right place at the right time is the reason why sales occur, making it crucial to use all the information at your disposal to make inventory management decisions. When you’re not selling merchandise, you’re losing money. Period. The longer you hold on to merchandise that isn’t moving out the door, the more moneyyou are losing. In this article, we will share the 7 best practices on how best to manage your inventory, putting you in charge of you store’s success. When you’re not selling merchandise, you’re losing money. Period. Plan before you buyUse your data to plan out your assortment rather than reordering using the same quantities you always have for convenience’s sake. In the long run, profits beat convenience. Take the time to analyze which items are profitable and use past numbers as a guide to forecast future demand. Only after thoughtful data-driven planning should you start writing purchase orders. If you’re in the process of ordering merchandise for a particular season, use historical data as a benchmark for pricing decisions and sell-thru rates. Too often, merchants get stuck pricing seasonal or trend-driven...
“Exciting New Rx Benefits Added To BRA LIG Association Health Program”  via BRA Supporting Vendor Partner LIG Solutions

“Exciting New Rx Benefits Added To BRA LIG Association Health Program” via BRA Supporting Vendor Partner LIG Solutions

To the members of Board Retailers Association: We have exciting news to share with you! As you may have heard Board Retailers Association has partnered with LIG Solutions to bring our members comprehensive and affordable health coverage solutions that are designed for individuals, families, and business owners along with their employees across the United States. They have just released a brand-new element to this program that we are excited to introduce to you! As a part of the LIG Association Health Program, our members can now take advantage of the brand-new LIG Solutions Rx, which is a national pharmacy program that is revolutionizing the way you get your Prescription Drugs and their pricing. This is a cost-effective monthly membership program (NOT a discount/savings card or insurance) that has real pharmacists, based out of Akron, Ohio assisting you, the member. They are focused on helping our members achieve the highest quality of life through medication, counseling, education, and adherence to the latest pharmacology standards. The LIG Solutions Rx Benefits include: Set pricing on all medications:Acute medications (immediate need)Chronic medications (maintenance)Over-the-counter medications (ex: Allegra, Advil, Tylenol)Pick up at any pharmacy at a set price for acute medicationsHome delivery service for chronic and over-the-counter medicationsExclusive SaveOnDiabetes program, which includes:No cost meters and a starter kit with test strips/lancetsLow-cost test strips and lancetsFREE oral diabetes medicationsInsulin for $19.88 per vialMost acute medications are $5/21 day, and chronic medications are $15/90 day supply.All medications are American sourced and shipped securely with trackingLicensed Pharmacist coaching to ensure you’re getting the most cost-effective options To learn more about this program, visit www.LIGmembers.com/boardretailersassociation and click on the...