“Now for Some Good Retail News” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

“Now for Some Good Retail News” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

By Tiffany Montgomery | Published Nov 26, 2019 October is typically not a blockbuster month at retail because it falls after the back-to-school rush and before holiday shopping kicks in. However, this October, cash registers at core stores were ringing like crazy with sales on the ActionWatch Retail Panel jumping 15%, according to ActionWatch’s Patrik Schmidle. Year-to-date, the panel has recorded a 4% increase. In October, unit sales jumped 14% despite a slight increase in average selling prices. The sales increases were broad-based with both men’s and women’s growing 15%. All geographies also showed growth, led by the Northwest at 23%. Several categories increased double digits, including a 21% increase in apparel, a 15% jump in footwear, an 11% rise in hardgoods, and a 10% increase in accessories. Even wetsuits, which have been soft, posted a 1% gain. Brand Breakdown Apparel Sisstr, Vuori, Burton and Patagonia are among the fastest growing apparel brands. Boardriders’ brands combined grew moderately at 3%. However, Dot Dash, DC Shoes, Element, Roxy and RVCA increased double digits. Quiksilver and Billabong also grew, but in the single digits. Rip Curl had a good month in bottoms and wetsuits. Volcom had a good month in T-Shirts and accessories. O’Neill Clothing had a good month in tops, bottoms and hats. Vissla had a good month in jackets, hats and wetsuits. Hurley also had a good month across the board, including bottoms, shirts and accessories.  Hurley long-sleeve T-shirts grew triple digits. Footwear Oofos, Flojos, Havaianas and Hey Dude were among the fastest growing footwear brands, but some of the more established players such as Vans, Nike SB and New Balance also showed...
“Some ways to boost holiday sales (AND MARGINS)!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

“Some ways to boost holiday sales (AND MARGINS)!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)

Some ways to boost holiday sales (AND MARGINS)!   Importance of specialty store “experience”—think Apple, Nike, Starbucks! –this is your time to shine—share passion & stoke, offer product insight –give incredible customer service—i.e. free local delivery, board storage, gift wrapping –do whatever is necessary to keep your customers loyal and coming back to YOUR store –offer gift ideas/gift list to every customer as they walk in the door –have some popular items gift-wrapped near the cash register –offer holiday payment plans on big-ticket items — have a holiday raffle for a slow-selling surfboard or snowboard your cost $500.00 = sell 100 tickets at $5 great way to build customer database   Train employees on the subtle art of “up-selling”—do a quick training demonstration –find out as much about the purchaser AND receiver of gift as possible –merchandise the store so that “like” items are in the same area –don’t assume that purchaser knows about surfing or boarding –suggest related items once you know key purchase—i.e. leash with new board –ask each customer “have you seen the new ….?” and point it out in the store   Put your high quality, high margin shop-logo products to good use –use for gift-with-purchase or purchase-with-purchase specials i.e. spend $100.00—get free shop sweatshirt or rashguard i.e. spend $75.00—get shop t-shirt or hat for $5.00 –give a “free” item to loyal customers–be sure to track in terms of sales or marketing costs –put shop stickers in every bag/give away with every purchase –put a shop sticker on every new & used surfboard, snowboard, etc.   Maximize use of gift cards/gift certificate–20+% of all gift...
“Board Retailers Association Votes In New Chairman and Hires Executive Director” via Shop Eat Surf Press Release

“Board Retailers Association Votes In New Chairman and Hires Executive Director” via Shop Eat Surf Press Release

PRESS RELEASES | Published Aug 7, 2019 BRA Names New Chairman, Executive Director The Board Retailers Association (BRA), a non-profit organization representing thousands of independently owned surf, skate, snow and wake retailers, is pleased to announce that it elected a new Chairman, George Leichtweis of Modern Skate & Surf this year.  Having been on the Board of Directors as the Chairman of the Skateboard Committee for many years, George was a founding member of BRA and has been in the specialty retail business for 40 years.  Former Chairman, Bruce Cromartie will remain on the Board of Directors. BRA Chairman George Leichtweis George is passionate about independent retailers being successful and believes that they are the backbone and feeder system for all the board sport industries.  “It is where young kids have their first impression of each sport that will stay with them as they continue to grow into adults and pass on the ‘stoke’ to others.  Board Retailers Association can provide smaller retailers with the tools to be successful and keep their doors open to continue to turn new kids on to the sports that they love.” George is the owner and president of Modern Sports, Inc, dba Modern Skate & Surf as well as Modern Skate Park.  Over the last 40 years, he has operated multiple Modern Skate & Surf stores in Michigan and also the world-renowned Modern Skate Parks in Novi, Madison Heights and Grand Rapids, Michigan and has been involved in the “Extreme Sports” arena since 1979.  He currently operates one location that consists of a retail store for Specialty Sporting Goods, a World Class Skate Park...