“Remarkable BRA Distinguished Retail Member shipping benefit plus video elaborating on this significant savings opportunity and link to upgrade” by Doug Works, Executive Director of Board Retailers Association

“Remarkable BRA Distinguished Retail Member shipping benefit plus video elaborating on this significant savings opportunity and link to upgrade” by Doug Works, Executive Director of Board Retailers Association

Push play to learn more about PartnerShip (BRA Supporting Vendor Partner) and how you can benefit BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new benefit available to BRA Distinguished Retail Members that will save you money by spending less on shipping. With the BRA Shipping Program, managed by PartnerShip®, you save 50% on FedEx Express and 30% on FedEx Ground. If you’re receiving inbound freight shipments from your vendors, you’ll also have access to competitive rates with UPS Freight, YRC Freight, XPO, and many others. To take advantage of this free benefit, enroll now. To learn more about the BRA Shipping Program, call PartnerShip at 800-599-2902 or email sales@PartnerShip.com.     If you are not yet a BRA Distinguished Retail Member, please complete the super simple join form (choose the Distinguished Retail Membership option).  Immediately after you submit your completed join form, you will receive a prompt with payment instructions for the $100 Annual Dues (100% tax deductible). Shortly after receiving the completed form, we will email you the the link to access the BRA Office Depot Preferential Pricing Program and summary of additional Supporting Vendor Partner benefits for BRA Retail Members. Once your payment is received in our system, we will notify the good people at PartnerShip who will approve your enrollment and enable you to take advantage of the savings in a timely...
“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

A warm and enthusiastic WELCOME to our newest BRA Supporting Vendor Partner Crystal Media!    As a Board Retailers Association member, you save 15% on select Crystal Media Services! As always, we at BRA continue to bring you Supporting Vendor Partners that are here to save you time and money.  Crystal Media is one of them.  Take a look and decide for yourself whether this will work for you and your company,  Please give us feedback at doug@boardretailers.org  with your opinions.  For a decade, Crystal Media has been devoted to helping retailers—just like you—grow through social media. Their team has worked with thousands of companies in the retail industry to help them generate millions of dollars in additional revenue by deploying successful social media campaigns, providing consulting services, and managing digital marketing on their behalf. They’ve also taught thousands of retailers how to implement social media that delivers powerful results. What makes Crystal Media special is their unmatched expertise of retail and social media which allows them to produce what their clients care about most—results. Their passionate, approachable team of experts that, as a client, becomes an extension of your team—encouraging and supporting you no matter what your comfort level is with social media. They live their happy-to-help motto everyday, and are grateful to play a small role in helping independent businesses make a positive impact in their local communities. Check out these Crystal Media services to see what’s right for you and your business.Board Retailers Association members save 15%!  Use code BRA15 at checkout.➤ Insider: The social media membership every retailer needs. Get comprehensive, on-demand training, transformative virtual and in-person...
“The Best Advice I Can Give Retailers Right Now” by Dan Jablons of Retail Smart Guys

“The Best Advice I Can Give Retailers Right Now” by Dan Jablons of Retail Smart Guys

It would be easy to start this article by talking about how we’ve all been through the craziest times in our lives.  But you already know that.  I could also talk about how challenging things can be now, with the extreme difficulties in the supply chain causing many to struggle to keep up with increasing demand.  On top of all that, we’re dealing with mask mandates and all kinds of political noise that affects retail.  But you know about that too, and you’re already navigating that. So let’s get down to something important.  In times like these, the winners are those that can become hyper-focused on the truly important things.  It’s very easy to get distracted by the problems that exist in our industry, to throw up your hands and just hope that things work out.  You could do that, but you’re also better than that. At this moment in time, my most successful clients are focused on 2 things, and 2 things only: Their customers and their inventory.  It could be argued that staying hyper-focused on those 2 things has always been the key to retail success, and that’s true.  That said, it’s especially true today, given everything I wrote in the first paragraph, the fundamentals of focus are more important today than ever before. But how do you do that?  The nature of our business is such that there seems to never be enough time to get everything done, and lots of small details seem to block our ability to focus on the things we want to focus on.  Push play to hear about how Dan Jablons...
“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus video elaborating on this outstanding Member Benefit”

“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus video elaborating on this outstanding Member Benefit”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. Speaking of lowering expenses, this video may help you realize that there is one place where you can save on a ton of products and services just because you are a BRA Retail Member. Push play to learn what BRA Supporting Vendor Partner Office Depot can provide to all BRA Retail Members As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Savings Program. The image and video above elaborate on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members ($100 annually, which is 100% tax deductible). If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this remarkable program and begin saving on over 20,000 Office Depot Products and Services (way more than just pens and paper clips): https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

Google reviews impact the customer journey more than ever.  When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage. But if your business isn’t shining online, you’ll see fewer customers coming through your doors.   By taking proactive steps to secure reviews, your business will see both an increase in traffic to your website and your physical location. Learn how to get hundreds of Google reviews and beat the competition in our “Google Reviews 101” eBook.  A Message for Retailers: Go Digital Customers prefer messaging almost twice as much as any other communication method. It’s not close. This report from NAPCO and Podium finds why that is, where businesses are investing their resources, and the actual results of digital communication. 83% of retailers are using at least one digital channel to communicate with customersHalf of retailers offer a live chat or texting option, or bothTexting results in a 35% conversion rate Download the guide today! BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, email me. – Doug Works, BRA Executive Director If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join...
“Let’s Talk Digital Growth in 2022” by Christine Russo of RCCA plus bonus interview

“Let’s Talk Digital Growth in 2022” by Christine Russo of RCCA plus bonus interview

BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new Supporting Vendor Partner and their specific benefit that they are currently offering to BRA Distinguished Retail Members. Christine Russo of RCCA works with Brick and Mortar to ramp up their omnichannel growth. All BRA Distinguished Retail Members can benefit from a special package containing a 3 hour consulting package that includes identifying digital and physical sales, operational and growth goals, technology audit and topline actional recommendations at no-cost. Below you will find a little Q & A about Christine Russo, who is an outstanding retailer resource that is currently offering a remarkable deal for BRA Distinguished Retail Members. – Doug Works, Executive Director of Board Retailers Association DW: Hello, Christine. Should our retail members call you Christine, Russo or something else? CR: Hi, Doug. I’m Christine, but most people call me Russo. DW: What do you like about Board Retailers Association? CR: I love the programs, resources and articles that Board Retailers Association curates for independent specialty retailers. DW: Why are you excited to be a BRA Supporting Vendor Partner? CR: I am excited to be involved because I help smaller businesses do big things. I am here to educate and inform and provide no-cost guidance and information. DW: Awesome. What does that mean for our Retail Members? CR: I can help to answer the following questions: How can my physical store compete with ecomm? How can I offer what the retail giants offer? How can I provide the same (or...