Does Your Lease Expire in 2017?

Does Your Lease Expire in 2017?

The time to start on lease renewals and relocations is 12 months in advance. Getting started early gives you the most leverage in your negotiations, while waiting too long to start the negotiation can potentially cost you money. Even if you’re not looking to relocate your existing store, many store owners don’t realize how much money they can save just by renegotiating their current lease. As a member of the Board Retailers Association, you have access to the elite, cost-free real estate services that ESR Commercial has to offer. We will review lease documents, handle the negotiation process from start to finish, and ensure that you are getting the best deal in any location, all at no cost to you! Whether you’re looking to open a new store, expand your business, relocate an existing store, or renegotiate your current lease, ESR Commercial is your dedicated, cost-free, real estate resource. Please call or email Richard Aries at (818) 802-4730 or Richard.aries@esrcommercialrealty.com or Garrett Aries at (818) 519-5040 or garrett.aries@esrcommercialrealty.com or visit our website at...
How Does a Good Deal Become Great?

How Does a Good Deal Become Great?

by BRA Associate Partner, ESR Commercial ESR Commercial’s strategy is to know what is going to be thought and said 3 conversations in advance. Even before the first call or email, we’re planning on what we’re going to say the next time we speak, and how the person on the other end is going to take what we say and respond to it. It’s knowing when to push and when to step back – something that only comes with many years of experience. Everyone looking to open a store knows the basic, obvious items that make a deal better – cheaper rents, free rent periods, and tenant improvement money. But only those more experienced in the real estate world know the additional factors that can push the deal over the edge into “great deal” territory. These things can include economic factors like the landlord being responsible for part or the entire A/C unit, little or no personal guaranty, and different allocations of security deposits, among hundreds of other options that go into each lease. In one deal in Lexington, Kentucky, the landlord asked for 6 months of security deposit because the owners didn’t have any experience. Because we had done so much business with that landlord in the past, we knew that he would accept 2 months security deposit, with a third month to be applied to the 13th month’s rent. We know that upfront capital is very important to our clients, especially those who are opening up new stores, and saving 4 month’s worth of rent can go a long way into developing any small business. In another deal...

Retailer Spotlight: ZJ Boarding House

ZJ Boarding House kicked off as a hole-in-the-wall surf shop in 1988 in Santa Monica, California. Since then, it’s been sharing its passion for surfing with the local Ocean Park community and beyond, making it a point to empower staff, customers and the local community. They pride themselves on selling their customers the right products to help them enjoy the lifestyle and culture that we are a part of. ZJ Boarding House carries all kinds of gear, clothing and accessories from the top brand names in the industry. They’ve got surfboards, SUPs and skateboards lining the walls of the original store—and since they ride their boards everyday, the demands only the best performance from the goods they carry. We caught up with Mikke Pierson, the Boss-man of ZJ Boarding House, earlier this month to chat about specialty retail, merchandising and how the industry’s evolved since ’88. He’s an awesome dude and has quite the personality. Check it out! What pulls you into a store?  Great products and great people.  I’m a lousy shopper, so I need both! What brands are impressing you or incorporating out of the box designs or promotions that have caught your attention recently?  Hurley has probably done the best job at helping us sell their products here—the way they merchandise their products and organize their events really gets people’s attention. They’ve done a great job with outreach: they ask our key employees to come to their campus, and it’s overall a very good relationship. Lost Surfboards is also another company that has worked very hard with us to improve sales, including having Matt Biolas come...

Retailer Spotlight: Aloha Grove Surf Shop – Long Branch, NJ

We caught up with Leslie, President/Owner of Aloha Grove, the sweetest surf shop in Long Branch, NJ. They’ve always made a concerted effort to appeal to a wide range of customers, but have everything that hardcore surfers are looking for. That’s the whole point, right? They’ve made it their mantra to make Aloha Grove the place where anyone interested in a surf/skate/beach lifestyle to come in and feel at ease. Leslie shares: “In the world of “big brick and big click” competition, we understand that we, as independent retailers, have to offer our customers a great experience in our store so that they remember us all year long.” Aside from awesome insight, another cool thing about Aloha Grove’s story is that it was created by one hardcore surfer and one non-surfer who just loves the beach lifestyle. They appreciate the sand and sun, and are proud to have created an atmosphere that reflects and appeals to us both. Read on! What pulls you into a store? The main thing that has been pulling me into stores over the past few years is knowing that I have the chance to support a local business. It is so important to understand that money spent in a local business gets spent many times over directly in my community and 80% of all money that is given to national chains leaves my town, my city, my state immediately. I am really focusing on keeping my money in my local economy. What’s the funniest thing you’ve ever heard at Aloha Grove? I was helping two young guys earlier this summer during our 10-year anniversary...

Swappow | Special Offer for BRA Members

Board Retailers Association is proud of its initiatives to build community within the industry, and we’re more than happy to welcome +Swappow as BRA’s latest associate member. +Swappow is a really cool online action sports equipment sharing and exchange community that lets users easily swap, sell, rent, lend or donate your gear. And they’re looking to hook our members up! The platform was designed with the main purpose of helping to grow the base of participants in action sports, with a concrete goal of 10 million more kids by 2018 specifically, by making equipment, apparel, footwear and accessories more affordable and accessible. Secondly, +Swappow strives to provide current participants with an alternative way to monetize their old product so they can buy new gear and keep active and up to date in their respective sports. Stoked wrote a great article on +Swappow that quotes Joe Dunnigan, CEO and +Swappow Founder, as saying that he’s been “trading all the way from the UK to Brazil because the love of action sports is worldwide. Through being in the industry, I knew people had old gear that wasn’t being used, and could go towards someone who needed it.” Great for retailer and manufacturer Dunnigan said “as action sports commerce and specialty retailers ourselves, we built the platform with [those audiences] in mind. Our platform can benefit retailers, at no cost, by serving as somewhat of an outsourced shop trade in platform. “We’ve already seen Arizona shops using it as an alternative to Craigslist and eBay because it’s focused on our communities. Not to mention that it’s safe, flexible, simple and is about giving back to action sports....

The Shmooz: Three-Stop Winter Tour is Successful!

From our partner Malakye:  Special thanks to the participating companies and to the attending jobseekers for getting involved in our recent stops at the Agenda Show, at Outdoor Retailer, and at the 2014 SIA Snow Show. Manhattan Beach, Calif. (February 12, 2014) – Malakye (http://www.Malakye.com/), the leading careers website for professionals and companies in lifestyle-driven industries, successfully brought the Shmooz to the Agenda Show in Long Beach, Calif. on Wednesday, January 8, 2014, to Outdoor Retailer in Salt Lake City on Friday, January 24, 2014, and to the SIA Snow Show on Saturday, February 2, 2014. The three FREE events combined brought together over 1,000 talented jobseekers eager to meet with nearly 40 of the most coveted brands in the action sports, streetwear, outdoor, bike, fitness and snowsports industries. “The chance to meet employers and to discuss what their job entails was the highlight of my experience at the Shmooz,” stated Mike Aldini, a jobseeker at the Shmooz at SIA. “I was grateful the Shmooz provided the medium in beginning relationships and I walked away with a sense of confidence and an extremely optimistic view of the future.” Since 2006, the Shmooz has served the purpose of bringing the Malakye website to life by creating an exciting environment for both companies and potential employees to connect. “Companies in lifestyle-driven industries should participate in the Shmooz for the simple fact that you are able to connect with tons of potential employees face to face all in one place,” explained Gary Wyman, the Marketing Director at Icelantic Ski. “Bringing the talent to us as opposed to getting out there looking for...