“Jump on Board with Locally” by Callista Tufankjian

“Jump on Board with Locally” by Callista Tufankjian

 Come ride the Locally wave Are you Looking for a new way to connect brands, shoppers and retailers? Locally is your answer. Locally is a dynamic store and product locator company with thousands of retailers integrated providing shoppers with nearby, in stock products throughout multiple channels. Retailers, if you haven’t already heard of Locally, let’s dive in and learn more about our latest technology and advancements. How will this help your business?  Locally’s mission is to help retailers surface their in-stock merchandise to nearby online shoppers by using digital marketing tactics, merging brand-provided digital product content with POS stock information. We connect shoppers to local stores that currently have the product they are looking for in-stock. Our platform keeps the workload for stores low, while driving new online shoppers into the door. Our platform closes the gap between retailers, shoppers and brands. We strive to bring everyone together.  Keep your customers happy  It is key to keep your shoppers happy, especially during a pandemic. Locally is all about convenience. We make it simple for any size retailer to offer in-store or curbside pickup and/or same day delivery to their community. Locally also displays local events, store hours and many more features. These advancements will help keep your customers satisfied. People live very busy lifestyles and Locally will save everyone time. Locally is here to simplify the shopping experience for the consumer and the retailer!   Shopping Locally is the way to be Shopping at your favorite local shop is the best way to support your community. Locally permits retailers to broadcast what they have in stock to local consumers. Without...
“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...
“Did you miss the live M1 webinar session this week? Not to worry, we recorded it for you!” via BRA Supporting Vendor Partner Management One

“Did you miss the live M1 webinar session this week? Not to worry, we recorded it for you!” via BRA Supporting Vendor Partner Management One

In this free educational webinar we sat down with industry experts to discuss changes to round 2 of the PPP geared towards helping small businesses. What does this mean for YOUR retail business? We cover everything you need to know on our live webinar session. In December, the PPP loan program was given new life, but that’s not the only source of financial assistance available to retailers in this crisis. Join Management One as we invited a panel of financial experts to discuss the levers available to retailers to optimize access to government stimulus options and evolve their merchandise strategies. Financial Keys to Retail Success in 2021 PPP and Beyond Webinar on Demand Download the PPP Worksheet here: https://www.management-one.com/ppp-lo…​ Thank you for attending our live session as we sat down with industry experts to discuss changes to round 2 of the PPP geared towards helping small businesses. What does this mean for YOUR retail business? We’ll cover everything you need to know on our live webinar session. In December, the PPP loan program was given new life, but that’s not the only source of financial assistance available to retailers in this crisis. Join Management One as we invite a panel of financial experts to discuss the levers available to retailers to optimize access to government stimulus options and evolve their merchandise strategies. View this free, live discussion with Rich Rose of Rainstar Capital and Missy Waites of Alliant Group as we talk through the various financial options retailers have at their disposal. Marc Weiss, Erin King and Paul Erickson from M1 will also offer key insights into how these...
“Why you need to make Online Reviews a focus in 2021” by Shannon Blake of Podium

“Why you need to make Online Reviews a focus in 2021” by Shannon Blake of Podium

Reviews can be make-or-break for any business, and that’s never been more true than it is in 2021. But what do customers care about most? Is it simply just a good star rating? Is it worth your time to respond to reviews? And what makes customers more likely to leave reviews?We surveyed 2,376 people (1,543 consumers, 455 SMB owners/managers, 378 enterprise business leaders) to better understand the role reviews play in 2021. Learn what we found in our 2021 State of Reviews Report. If you are currently a BRA Regular or Distinguished Retail Member, you can email doug@boardretailers.org to receive the aforementioned 2021 State of Reviews Report. If you are not yet a BRA Regular (no cost) or Distinguished Retail Member, please complete the super simple join form  Shortly after it is received, we will email you the report as well as the link to access the BRA Office Depot Preferential Pricing Program. BRA note: We are very pleased to announce that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, be sure to email me. – Doug Works, BRA Executive...
“Office Depot Preferential Member Pricing Program now available for all BRA Regular (no cost) and Distinguished Retail Members”

“Office Depot Preferential Member Pricing Program now available for all BRA Regular (no cost) and Distinguished Retail Members”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Pricing Program. The image below elaborates on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members. If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this rad program and begin saving on over 20,000 Office Depot Products and Services: https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“All 2020 quarterly Action Watch Reports are now accessible to BRA Distinguished Retail Members” by Doug Works, Executive Director of Board Retailers Association

“All 2020 quarterly Action Watch Reports are now accessible to BRA Distinguished Retail Members” by Doug Works, Executive Director of Board Retailers Association

Action Watch (BRA Supporting Vendor Partner) works with specialty retailers, brands and industry partners in the surf and skate industries to share in-depth insights and actionable data on buying patterns so that we can all make better, more informed decisions to create a stronger, more successful industry together. BRA Distinguished Retail Members are granted access to quarterly retail sales reports and other relevant Action Watch data so you will know exactly what is happening at point of sale in specialty retail. BRA Distinguished Retail Members can now access all four quarters of 2020 (password protected) Action Watch Reports via the following link: https://actionwatch.com/2020-board-retailers-association/ If you are a BRA Distinguished Retail Member but do not already have the password credentials (user name and password) needed to access these insightful reports, please email our Executive Director doug@boardretailers.org and he will reply with the appropriate credentials. We encourage you to reach out to patrik@actionwatch.com with any questions related to the data and to learn more about the Project United program for Core Retailers through Action Watch. As stated above, BRA Distinguished Retail Members can gain access to recent and historical Core Surf and Skate Shop sales reports by category as well as Action Watch Core Retailer survey results. If you are not yet a BRA Distinguished Retail Member, you can easily opt in via this super simple join form If you have already opted into Regular Retail Membership, but would like to upgrade to Distinguished Retail Membership and benefit from additional offerings including the Action Watch Reports referenced above, please email our Executive Director doug@boardretailers.org and he will reply with an invoice and...