“Let’s Talk Digital Growth in 2022” by Christine Russo of RCCA (newest BRA Supporting Vendor Partner)

“Let’s Talk Digital Growth in 2022” by Christine Russo of RCCA (newest BRA Supporting Vendor Partner)

We are pleased to announce that Christine Russo of RCCA is our newest BRA Supporting Vendor Partner Below you will find a little Q & A about Christine Russo, who is an outstanding retailer resource that is currently offering a remarkable deal for BRA Distinguished Retail Members. – Doug Works, Executive Director of Board Retailers Association DW: Hello, Christine. Should our retail members call you Christine, Russo or something else? CR: Hi, Doug. I’m Christine, but most people call me Russo. DW: What do you like about Board Retailers Association? CR: I love the programs, resources and articles that Board Retailers Association curates for independent specialty retailers. DW: Why are you excited to be a BRA Supporting Vendor Partner? CR: I am excited to be involved because I help smaller businesses do big things. I am here to educate and inform and provide no-cost guidance and information. DW: Awesome. What does that mean for our Retail Members? CR: I can help to answer the following questions: How can my physical store compete with ecomm? How can I offer what the retail giants offer? How can I provide the same (or better) options to my customers? I scour retail technology solutions to find suitable solutions to help independent, small to medium brick and mortar physical retail. And I share the information. For Free. DW: So what would you say that your mission is as it relates to our Retail Members? CR: My mission is education and information. DW: Is it true that you are offering a special package for BRA Distinguished Retail Members that contains a 3 hour consulting package...
“The Best Advice I Can Give Retailers Right Now” by Dan Jablons of Retail Smart Guys

“The Best Advice I Can Give Retailers Right Now” by Dan Jablons of Retail Smart Guys

It would be easy to start this article by talking about how we’ve all been through the craziest times in our lives.  But you already know that.  I could also talk about how challenging things can be now, with the extreme difficulties in the supply chain causing many to struggle to keep up with increasing demand.  On top of all that, we’re dealing with mask mandates and all kinds of political noise that affects retail.  But you know about that too, and you’re already navigating that. So let’s get down to something important.  In times like these, the winners are those that can become hyper-focused on the truly important things.  It’s very easy to get distracted by the problems that exist in our industry, to throw up your hands and just hope that things work out.  You could do that, but you’re also better than that. At this moment in time, my most successful clients are focused on 2 things, and 2 things only: Their customers and their inventory.  It could be argued that staying hyper-focused on those 2 things has always been the key to retail success, and that’s true.  That said, it’s especially true today, given everything I wrote in the first paragraph, the fundamentals of focus are more important today than ever before. But how do you do that?  The nature of our business is such that there seems to never be enough time to get everything done, and lots of small details seem to block our ability to focus on the things we want to focus on.  Push play to hear about how Dan Jablons...
“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus brand new video elaborating on this outstanding Member Benefit”

“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus brand new video elaborating on this outstanding Member Benefit”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. Speaking of lowering expenses, this video may help you realize that there is one place where you can save on a ton of products and services just because you are a BRA Retail Member. Push play to learn what BRA Supporting Vendor Partner Office Depot can provide to all BRA Retail Members As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Savings Program. The image and video above elaborate on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members ($100 annually, which is 100% tax deductible). If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this rad program and begin saving on over 20,000 Office Depot Products and Services: https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“Jump on Board with Locally” by Calista Tufankjian

“Jump on Board with Locally” by Calista Tufankjian

 Come ride the Locally wave Are you Looking for a new way to connect brands and shoppers? Locally is your answer. Locally is a dynamic store and product locator company with thousands of retailers integrated providing shoppers with nearby, in stock products throughout multiple channels. Retailers, if you haven’t already heard of Locally, let’s dive in and learn more about our latest technology and advancements. How will this help your business?  Locally’s mission is to help retailers surface their in-stock merchandise to nearby online shoppers by using digital marketing tactics, merging brand-provided digital product content with POS stock information. We connect shoppers to local stores that currently have the product they are looking for in-stock. Our platform keeps the workload for stores low, while driving new online shoppers into the door. Our platform closes the gap between retailers, shoppers and brands. We strive to bring everyone together.  Keep your customers happy  It is key to keep your shoppers happy, especially during a pandemic. Locally is all about convenience. We make it simple for any size retailer to offer in-store or curbside pickup and/or same day delivery to their community. Locally also displays local events, store hours and many more features. These advancements will help keep your customers satisfied. People live very busy lifestyles and Locally will save everyone time. Locally is here to simplify the shopping experience for the consumer and the retailer!   Shopping Locally is the way to be Shopping at your favorite local shop is the best way to support your community. Locally permits retailers to broadcast what they have in stock to local consumers. Without Locally,...
“Top 5 KPIs for Actionable Retail Decisions” by RICS Software (BRA Supporting Vendor Partner)

“Top 5 KPIs for Actionable Retail Decisions” by RICS Software (BRA Supporting Vendor Partner)

A Key Performance Indicator (KPI) is a measurement of business performance and health. The best KPIs help you make decisions and take action towards achieving your goals. At a minimum, we recommend you review these Top 5 KPIs for Actionable Retail Decisions weekly, monthly, quarterly, and annually.  Gross Margin Dollars: Gross Margin = Sales – Costs Paid Always review total units and dollars sold. Go deeper by analyzing Gross Margin to understand sales profitability. Review sales and Gross Margin by brand, category, style, gender, or any segment of your business. Compare results to plan, last week, or last year to see program performing. If you’re beating plan, buy more. If you’re below plan, create a plan to move the inventory (e.g., promotions or return to vendor (RTV)). Average Transaction Value (ATV): ATV = total revenue / number of transactions ATV is the average amount your customer spends per transaction. Increasing ATV is accomplished by suggesting a better quality and usually higher priced item (upselling) or a complementary item (cross selling) to go with a purchase. To increase sales, you either need more customers or you need to increase how much each customer spends. Gross Margin Return on Investment (GMROI); GMROI = Gross Margin $ / Average Inventory Cost It’s important you know the return on your investment in inventory. GMROI tells you. If your GMROI is greater than $1, you are making money. How do you increase your GMROI? Increase the priceLower your cost of goodsIncrease inventory turnover Sell-Thru: Sell-Thru % = Units Sold / Units Received Sell-Thru rate measures how much of your inventory was sold during a...
“How to Create One Connected System for your Retail Store” by RICS Software (BRA Supporting Vendor Partner)

“How to Create One Connected System for your Retail Store” by RICS Software (BRA Supporting Vendor Partner)

As businesses grow, the importance of system integration grows with it. Without it, you lose time and money. System integration is connecting software applications allowing them to talk to each other and act as one coordinated platform. Top retailers have found ways to connect their store to their stockroom, ecommerce, and available inventory from the brands they sell, creating one system of record that does it all. As you think of your retail business, how many different software or manual applications do you use?  Are they working together or working against you? Where are the opportunities to integrate your technology? Here are a few ideas on where to begin: ECommerce – Connect your ecommerce platform to your POS. With ecommerce sales driving growth for most small businesses, it’s imperative your POS and ecommerce platform communicate to one another in real time.Payments – Don’t let payment processing be a point of friction in your sales process. Establish an integrated payment processing feature to remove unnecessary fees, steps at check out, and save you time. Plus, customers get a simpler, better, and faster touchless checkout.Ordering – Eliminate pains when placing orders by finding a solution that integrates with your supplier’s system to automatically add, edit, delete, or share product information. A real-time connection will ensure you are accurately seeing product data and availability.Marketing – Use customer data to drive your marketing outreach by connecting your customer database to your marketing tools.  Create personalized email campaigns or manage your customer loyalty program knowing your customer data is accurate and always up to date. Establishing the right integrations allows you to build one...