“Office Depot Preferential Member Pricing Program now available for all BRA Regular (no cost) and Distinguished Retail Members”

“Office Depot Preferential Member Pricing Program now available for all BRA Regular (no cost) and Distinguished Retail Members”

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create more remarkable customer experiences for our Retail Members. As a BRA Retail Member, you will have a voice, you will benefit from BRA relationships and you will have access to a number of BRA programs and resources including the new Office Depot Exclusive Preferential BRA Member Pricing Program. The image below elaborates on this outstanding Member Benefit, which is available to both Regular (no cost) and Distinguished Retail Members. If you are interested in improving your business, click on the following link to learn about both BRA Retail Membership options: https://www.boardretailers.org/retail-membership/ Soon after you complete the following super simple join form, we will email you the link to gain access to this rad program and begin saving on over 20,000 Office Depot Products and Services: https://www.boardretailers.org/join-bra/ #boardretailersassociation...
“Core Store Sales Better than Expected in May” by Action Watch via Shop Eat Surf

“Core Store Sales Better than Expected in May” by Action Watch via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article from BRA Supporting Vendor Partner Action Watch:  Core Store Sales Better than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“New Survey Results Show Core Retailers As More Optimistic” provided by Action Watch (BRA Supporting Vendor Partner)

“New Survey Results Show Core Retailers As More Optimistic” provided by Action Watch (BRA Supporting Vendor Partner)

Thanks to Action Watch for supporting BRA as a Supporting Vendor Partner and for providing the following intel directly to our organization. The following survey results represent the status for independent surf and skate specialty retailers during the first week of May 2020. All respondents participated anonymously, and the data has been aggregated to reflect: • Emergency Funding• Current Store Status• Business Health Thanks again to Action Watch for supporting BRA as Supporting Vendor Partner and for providing this intel directly to our organization. As a reminder, BRA Distinguished Retail Members benefit from our relationship with Action Watch by receiving quarterly reports upon request. The data in the reports are from the ActionWatch Retail Panel, which is made up of over 250 U.S. surf and skate retail stores.  These are made available to you as a benefit to BRA Distinguished Retail members so that you can compare your store against other similar stores (shop names and other confidential info is not shown). If you are a BRA Regular Retailer and would like to receive links to quarterly Action Watch Data reports as well as a number of additional special offerings and discounts by upgrading your Membership to Distinguished, simply email doug@boardretailers.org and he will email you an invoice for the $99.00 Annual Membership Fee. If you are not yet a BRA Retail Member, you can opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via the link to the super simple join...
“Introducing The Shop Local Project” via Shop Eat Surf

“Introducing The Shop Local Project” via Shop Eat Surf

Please click on the following link to view this Shop Eat Surf Article:   Introducing TheShopLocalProject.com BRA note: This helpful non-profit initiative was created by BRA Supporting Vendor Partner ENDVR.io and is backed by Board Retailers Association Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Core Retailer Survey on Ability to Survive Crisis” provided by Action Watch (BRA Supporting Vendor Partner)

“Core Retailer Survey on Ability to Survive Crisis” provided by Action Watch (BRA Supporting Vendor Partner)

Thanks to Action Watch for supporting BRA as a Supporting Vendor Partner and for providing the following intel directly to our organization. Thanks again to Action Watch for supporting BRA as Supporting Vendor Partner and for providing this intel directly to our organization. As a reminder, BRA Distinguished Retail Members benefit from our relationship with Action Watch by receiving quarterly reports upon request. The data in the reports are from the ActionWatch Retail Panel, which is made up of over 250 U.S. surf and skate retail stores.  These are made available to you as a benefit to BRA Distinguished Retail members so that you can compare your store against other similar stores (shop names and other confidential info is not shown). If you are a BRA Regular Retailer and would like to receive links to quarterly Action Watch Data reports as well as a number of additional special offerings and discounts by upgrading your Membership to Distinguished, simply email doug@boardretailers.org and he will email you an invoice for the $99.00 Annual Membership Fee. If you are not yet a BRA Retail Member, you can opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via the link to the super simple join...
“MY DOORS ARE CLOSED…..NOW WHAT??” by BRA Supporting Vendor Partner Dave Seehafer of Global Wave Ventures

“MY DOORS ARE CLOSED…..NOW WHAT??” by BRA Supporting Vendor Partner Dave Seehafer of Global Wave Ventures

(aka how to stay stoked during these crazy times!)In the past couple of weeks, I’ve had numerous conversations with specialty retailers across the nation to brainstorm ways to keep revenue flowing, customers happy, employees paid and much more. Here are a few ideas that may help you during these unprecedented challenges: –COMMUNICATE WITH YOUR CUSTOMERS—keep them coming to you!Send messages to keep them stoked and positive via email, Instagram, Facebook, Twitter, direct mailAnnounce the “special” services that you are offering i.e. free local board delivery, free t-shirt with any online purchase, etc. Create online videos of new products arriving in the store, review of latest surfboard or finsPartner with local gym, physical therapist, yoga studio on how to stay in shape for surfing/paddlingRaffle off a high-ticket (but slow moving) item—surfboard, paddleboard, paddle, wetsuit –DO A PHYSICAL INVENTORYCompare/update physical numbers to those on your POS systemIdentify products to go on sale –REVIEW/UPDATE POS/POP SYSTEMUpdate, correct any numbers, based on physical inventoryCreate a 1 page “hot sheet” which identifies top sellers, slow movers, low inventory levels –REVIEW ALL PENDING ORDERS NOT YET RECEIVEDRevamp 2nd quarter sales projections, and adjust open-to-buy accordinglyAdjust ship dates or cancel orders if necessary –RE-MERCHANDISE THE STOREGreat time for new paint, more lighting, revamped dressing rooms, expanded window displayMove racks around—move departments around—make it look new and fresh! –DEVELOP NEW ART/LOGOS FOR YOUR PRIVATE LABEL GOODSGood time to focus on high quality, high margin productsAdd a new category –DO SOME EMPLOYEE TRAININGCreate “what if” scenarios and have them act them out with each otheri.e. how to handle refunds, how to upsell without pressure, how to cross-merchandisekey questions...