“Remarkable BRA Distinguished Retail Member shipping benefit plus video elaborating on this significant savings opportunity” by Doug Works, Executive Director of Board Retailers Association

“Remarkable BRA Distinguished Retail Member shipping benefit plus video elaborating on this significant savings opportunity” by Doug Works, Executive Director of Board Retailers Association

Push play to learn more about PartnerShip (BRA Supporting Vendor Partner) and how you can benefit BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new benefit available to BRA Distinguished Retail Members that will save you money by spending less on shipping. With the BRA Shipping Program, managed by PartnerShip®, you save 50% on FedEx Express and 30% on FedEx Ground. If you’re receiving inbound freight shipments from your vendors, you’ll also have access to competitive rates with UPS Freight, YRC Freight, XPO, and many others. To take advantage of this free benefit, enroll now. To learn more about the BRA Shipping Program, call PartnerShip at 800-599-2902 or email sales@PartnerShip.com.     If you are not yet a BRA Distinguished Retail Member, please complete the super simple join form (choose the Distinguished Retail Membership option).  Immediately after you submit your completed join form, you will receive a prompt with payment instructions for the $100 Annual Dues (100% tax deductible). Shortly after receiving the completed form, we will email you the the link to access the BRA Office Depot Preferential Pricing Program and summary of additional Supporting Vendor Partner benefits for BRA Retail Members. Once your payment is received in our system, we will notify the good people at PartnerShip who will approve your enrollment and enable you to take advantage of the savings in a timely...
“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to passive income. Push play to learn a little bit about this outstanding resource Save time with effortless automation We streamline your consignment process from board selection through payout via an effortless, 2-click dashboard. By putting the best of modern tech in your hands, retailers no longer have to worry about the tedious, repetitive tasks of consignment. Instead, you can focus more time on what matters; the customers walking in your door. Bring in foot traffic by expanding your audience Tapping into the ever-expanding growth of online shopping can be expensive and time-consuming. So we do the heavy-lifting for you. By creating up-to-date listings for each consignment board and posting across social as well as marketplace platforms, we drive customers through your doors where the magic happens. Earn more with Buy Now, Pay Later financing Buy Now, Pay Later financing for every consignment board in your rack allows customers to walk away with their dream board, every time. This allows retailers to watch their top-line revenue grow as your average order value increases. Join today to stay ahead tomorrow The future of retail is green. For this reason, we plant a sea-tree for every board sold. Your customers can feel stoked not only on their latest purchase, but also on their positive impact. After all, for those of us who receive so much from the...
“Jump on Board with Locally” by Calista Tufankjian

“Jump on Board with Locally” by Calista Tufankjian

 Come ride the Locally wave Are you Looking for a new way to connect brands and shoppers? Locally is your answer. Locally is a dynamic store and product locator company with thousands of retailers integrated providing shoppers with nearby, in stock products throughout multiple channels. Retailers, if you haven’t already heard of Locally, let’s dive in and learn more about our latest technology and advancements. How will this help your business?  Locally’s mission is to help retailers surface their in-stock merchandise to nearby online shoppers by using digital marketing tactics, merging brand-provided digital product content with POS stock information. We connect shoppers to local stores that currently have the product they are looking for in-stock. Our platform keeps the workload for stores low, while driving new online shoppers into the door. Our platform closes the gap between retailers, shoppers and brands. We strive to bring everyone together.  Keep your customers happy  It is key to keep your shoppers happy, especially during a pandemic. Locally is all about convenience. We make it simple for any size retailer to offer in-store or curbside pickup and/or same day delivery to their community. Locally also displays local events, store hours and many more features. These advancements will help keep your customers satisfied. People live very busy lifestyles and Locally will save everyone time. Locally is here to simplify the shopping experience for the consumer and the retailer!   Shopping Locally is the way to be Shopping at your favorite local shop is the best way to support your community. Locally permits retailers to broadcast what they have in stock to local consumers. Without Locally,...
“Top 5 KPIs for Actionable Retail Decisions” by RICS Software (BRA Supporting Vendor Partner)

“Top 5 KPIs for Actionable Retail Decisions” by RICS Software (BRA Supporting Vendor Partner)

A Key Performance Indicator (KPI) is a measurement of business performance and health. The best KPIs help you make decisions and take action towards achieving your goals. At a minimum, we recommend you review these Top 5 KPIs for Actionable Retail Decisions weekly, monthly, quarterly, and annually.  Gross Margin Dollars: Gross Margin = Sales – Costs Paid Always review total units and dollars sold. Go deeper by analyzing Gross Margin to understand sales profitability. Review sales and Gross Margin by brand, category, style, gender, or any segment of your business. Compare results to plan, last week, or last year to see program performing. If you’re beating plan, buy more. If you’re below plan, create a plan to move the inventory (e.g., promotions or return to vendor (RTV)). Average Transaction Value (ATV): ATV = total revenue / number of transactions ATV is the average amount your customer spends per transaction. Increasing ATV is accomplished by suggesting a better quality and usually higher priced item (upselling) or a complementary item (cross selling) to go with a purchase. To increase sales, you either need more customers or you need to increase how much each customer spends. Gross Margin Return on Investment (GMROI); GMROI = Gross Margin $ / Average Inventory Cost It’s important you know the return on your investment in inventory. GMROI tells you. If your GMROI is greater than $1, you are making money. How do you increase your GMROI? Increase the priceLower your cost of goodsIncrease inventory turnover Sell-Thru: Sell-Thru % = Units Sold / Units Received Sell-Thru rate measures how much of your inventory was sold during a...
“How to Create One Connected System for your Retail Store” by RICS Software (BRA Supporting Vendor Partner)

“How to Create One Connected System for your Retail Store” by RICS Software (BRA Supporting Vendor Partner)

As businesses grow, the importance of system integration grows with it. Without it, you lose time and money. System integration is connecting software applications allowing them to talk to each other and act as one coordinated platform. Top retailers have found ways to connect their store to their stockroom, ecommerce, and available inventory from the brands they sell, creating one system of record that does it all. As you think of your retail business, how many different software or manual applications do you use?  Are they working together or working against you? Where are the opportunities to integrate your technology? Here are a few ideas on where to begin: ECommerce – Connect your ecommerce platform to your POS. With ecommerce sales driving growth for most small businesses, it’s imperative your POS and ecommerce platform communicate to one another in real time.Payments – Don’t let payment processing be a point of friction in your sales process. Establish an integrated payment processing feature to remove unnecessary fees, steps at check out, and save you time. Plus, customers get a simpler, better, and faster touchless checkout.Ordering – Eliminate pains when placing orders by finding a solution that integrates with your supplier’s system to automatically add, edit, delete, or share product information. A real-time connection will ensure you are accurately seeing product data and availability.Marketing – Use customer data to drive your marketing outreach by connecting your customer database to your marketing tools.  Create personalized email campaigns or manage your customer loyalty program knowing your customer data is accurate and always up to date. Establishing the right integrations allows you to build one...
“4 Ways to Power Touchless Retail with Text Messaging” by Podium (BRA Supporting Vendor Partner)

“4 Ways to Power Touchless Retail with Text Messaging” by Podium (BRA Supporting Vendor Partner)

Companies from Amazon to Zoom are rethinking their customer experience in the post-COVID era. See how innovative retailers are responding with text-based messaging, touchless payments, and more. COVID-19 has completely transformed consumer behavior. 85% of consumers have chosen a new business because of pandemic friendly services and 86% say they expect businesses to be even more convenient after COVID-19 restrictions lift completely everywhere. It’s not surprising that 80% of consumers would like local businesses to continue offering curbside pickup options. Companies like Amazon, Doordash, and Netflix have also upped customers’ expectations for convenience. And retailers can meet these expectations with a few tips from the experts. In this session of the 2020 Total Retail Innovation Conference, Katie Osberg, Global Retail Partnerships Lead at Google, and Doug Regner, VP of Enterprise Sales at Podium, share four ways to power touchless retail with text messaging. Read on for the takeaways from this discussion: 1. Grow location reviews with text messaging.  89% of consumers begin their buying process with a search engine. Searches containing “near me” have grown 9x more popular since 2016. Google Map Pack chooses three businesses to highlight based on star ratings, number of reviews, and frequency of reviews. And 70% of clicks on a local search will happen in that map pack. In order to grow and optimize your online and local presence, you’ll need the help of reviews.  Follow these steps to get started: Check to see if you’re listed on Google My Business. If not, create a Google My Business accountVerify your businessEnter or update business informationPeriodically add or update information, especially relating to COVID hours, pickup services, etc.Generate reviews The most effective...