Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”

Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”

Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. Fortunately, many board retailers saw demand for products rise during the COVID-19 pandemic, however store closures impacted the 1-on-1 personalization of in-store experiences, while supply chain disruptions altered buying forecasts for upcoming seasons. To survive in 2020, retailers were forced to embrace the adaptation of e-commerce, but how can board retailers successfully navigate the new retail landscape in 2021 with a larger focus on e-commerce? Achieving success in an increasingly digital era DOES NOT mean throwing away the traditional retail fundamentals, but augmenting the existing processes with new capabilities that adapt to the new landscape.View the on-demand webinar by pushing play in the box below to learn about the e-commerce strategies that are working to help board retailers meet and exceed pre-COVID benchmarks, while building a solid foundation for the years ahead: “Alan Roseman at Management One has been a great partner to have for my business. He helps not only manage inventory and cash flow but has proven to be a valuable consultant on marketing, expansion, hiring, advertising and just about anything a small business owner may be dealing with.”—Dan Hasselschwert, Ossie’s Surf Shop “Management One has transformed our business! After running our retail stores for many years and having the constant concern of cash flow, we needed to find a better way. Management One provided that way. Our business has truly reached the next level of success and continues to grow.”—Dave Carlson, Unlimited Skate and Snow Click on...
“SMS Marketing 101: Marketing that gets a response” via BRA Supporting Vendor Partner Podium

“SMS Marketing 101: Marketing that gets a response” via BRA Supporting Vendor Partner Podium

Want to reach your potential customers in real-time? Want the edge on your competitors? It’s time to think about SMS. This step-by-step guide will walk you through everything you need to know to begin within minutes.  Take a look and start reading! Here is the link: https://learn.podium.com/eb-SMS-marketing-101/?utm_campaign=BoardRetailers2021&utm_medium=partner&utm_source=refp If you are currently a BRA Regular or Distinguished Retail Member, you can email doug@boardretailers.org to receive the Podium 2021 State of Reviews Report. If you are not yet a BRA Regular (no cost) or Distinguished Retail Member, please complete the super simple join form  Shortly after it is received, we will email you the report as well as the link to access the BRA Office Depot Preferential Pricing Program and more. BRA note: We are very pleased to announce that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, be sure to email me. – Doug Works, BRA Executive...
“Special Announcement: remarkable new BRA Distinguished Retail Member benefit plus outstanding new Supporting Vendor Partner” by Doug Works, Executive Director of Board Retailers Association

“Special Announcement: remarkable new BRA Distinguished Retail Member benefit plus outstanding new Supporting Vendor Partner” by Doug Works, Executive Director of Board Retailers Association

BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new benefit available to BRA Distinguished Retail Members that will save you money by spending less on shipping. With the BRA Shipping Program, managed by PartnerShip®, you save 50% on FedEx Express and 30% on FedEx Ground. If you’re receiving inbound freight shipments from your vendors, you’ll also have access to competitive rates with UPS Freight, YRC Freight, XPO, and many others. To take advantage of this free benefit, enroll now. To learn more about the BRA Shipping Program, call PartnerShip at 800-599-2902 or email sales@PartnerShip.com.     If you are not yet a BRA Distinguished Retail Member, please complete the super simple join form (choose the Distinguished Retail Membership option).  Shortly after we receive your join form, we will email you an invoice with payment instructions for the $99 Annual Dues as well as the link to access the BRA Office Depot Preferential Pricing Program and summary of additional Supporting Vendor Partner benefits for BRA Retail Members. Once your payment is received, we will notify the good people at PartnerShip who will approve your enrollment and enable you to take advantage of the savings in a timely...
“Five Keys to Unlocking Omnichannel Success” by Heartland Retail (BRA Supporting Vendor Partner)

“Five Keys to Unlocking Omnichannel Success” by Heartland Retail (BRA Supporting Vendor Partner)

87% of consumers are interested in apersonalized and consistent experienceacross all channels. Coupled with the fact that 71% of retailers planto offer their customers the ability to “start thesale anywhere, finish the sale anywhere,” andit’s obvious that no brand can afford to resist theomnichannel movement as the retail environmentcontinues to shift. Digital technologies are influencing the customerexperience across all channels. To compete, retailersmust rely on robust technology that allows themto collect the data most relevant to their business,integrates with best-of-breed retail technologypartners and gives them a 360-degree view of theirenterprise in real time. Merging this data, personalization and inventory visibilityacross all channels is necessary to create a seamlessexperience and optimize the omnichannel environment.So, here are five keys to unlocking omnichannel success: 1) Personalize Everything With eighty percent of consumers saying they aremore likely to do business with a company that offerspersonalized experiences, it’s obvious that the abilityto personalize customer interactions is critical toharmonized retail. Retailers must consistently collect customer data, learntheir preferences and engage in relevant conversationsacross all channels. Personalization enables brands andretailers to demonstrate that they know the customer,enhance the effectiveness of their marketing andincrease spend and loyalty. Having the right systemsin place can help support those personalizationinitiatives by enabling associates to access customerprofiles with shopping history, and create personalizedrecommendations through the data. 2) Create a Seamless Experience Customers now expect the same experience andquality of service whether they’re shopping in store,online, through a mobile app or any other channel.This is especially critical considering that so manyconsumers shift channels multiple times throughouttheir shopping journey. Almost half of all in-storepurchases stem from an online review, and more than45% of...
“Jump on Board with Locally” by Callista Tufankjian

“Jump on Board with Locally” by Callista Tufankjian

 Come ride the Locally wave Are you Looking for a new way to connect brands, shoppers and retailers? Locally is your answer. Locally is a dynamic store and product locator company with thousands of retailers integrated providing shoppers with nearby, in stock products throughout multiple channels. Retailers, if you haven’t already heard of Locally, let’s dive in and learn more about our latest technology and advancements. How will this help your business?  Locally’s mission is to help retailers surface their in-stock merchandise to nearby online shoppers by using digital marketing tactics, merging brand-provided digital product content with POS stock information. We connect shoppers to local stores that currently have the product they are looking for in-stock. Our platform keeps the workload for stores low, while driving new online shoppers into the door. Our platform closes the gap between retailers, shoppers and brands. We strive to bring everyone together.  Keep your customers happy  It is key to keep your shoppers happy, especially during a pandemic. Locally is all about convenience. We make it simple for any size retailer to offer in-store or curbside pickup and/or same day delivery to their community. Locally also displays local events, store hours and many more features. These advancements will help keep your customers satisfied. People live very busy lifestyles and Locally will save everyone time. Locally is here to simplify the shopping experience for the consumer and the retailer!   Shopping Locally is the way to be Shopping at your favorite local shop is the best way to support your community. Locally permits retailers to broadcast what they have in stock to local consumers. Without...
“Did you miss the live M1 webinar session this week? Not to worry, we recorded it for you!” via BRA Supporting Vendor Partner Management One

“Did you miss the live M1 webinar session this week? Not to worry, we recorded it for you!” via BRA Supporting Vendor Partner Management One

In this free educational webinar we sat down with industry experts to discuss changes to round 2 of the PPP geared towards helping small businesses. What does this mean for YOUR retail business? We cover everything you need to know on our live webinar session. In December, the PPP loan program was given new life, but that’s not the only source of financial assistance available to retailers in this crisis. Join Management One as we invited a panel of financial experts to discuss the levers available to retailers to optimize access to government stimulus options and evolve their merchandise strategies. Financial Keys to Retail Success in 2021 PPP and Beyond Webinar on Demand Download the PPP Worksheet here: https://www.management-one.com/ppp-lo…​ Thank you for attending our live session as we sat down with industry experts to discuss changes to round 2 of the PPP geared towards helping small businesses. What does this mean for YOUR retail business? We’ll cover everything you need to know on our live webinar session. In December, the PPP loan program was given new life, but that’s not the only source of financial assistance available to retailers in this crisis. Join Management One as we invite a panel of financial experts to discuss the levers available to retailers to optimize access to government stimulus options and evolve their merchandise strategies. View this free, live discussion with Rich Rose of Rainstar Capital and Missy Waites of Alliant Group as we talk through the various financial options retailers have at their disposal. Marc Weiss, Erin King and Paul Erickson from M1 will also offer key insights into how these...