“Outdoor Sports Insurance Highlights the Necessity for Board Retailers to Consider Network Security” via OSI (BRA Supporting Vendor Partner)

“Outdoor Sports Insurance Highlights the Necessity for Board Retailers to Consider Network Security” via OSI (BRA Supporting Vendor Partner)

For years, Network Security Insurance (commonly referred to as Cyber Liability Coverage) waswidely regarded as a boutique coverage needed only by large corporations who store andprocess large volumes of consumer credit card information. In the later part of the last decade,however, this perception proved inaccurate when cyber-attacks on small to midsize businessesand retailers increased nearly 600%. Cyber extortion targeting small businesses now reignssupreme. The good news is, Outdoor Sports Insurance has access to a wide array of insurance marketsthat write cyber policies specifically for the small business owner. These policies are bothcomprehensive in protection and breach response services, and affordable in premium.Wrapped together with policies that cover the risks associated with snowboarding, surfing,skateboarding or any board sport, Outdoor Sports Insurance knows the market and has theproducts to fit any Board Retailer. By definition, a “cyber attack”, or “security breach”, refers to unauthorized access to the ITinfrastructure of a company by a third party (hacker) with the intent to corrupt, steal, or destroydata. The types of attacks hackers employ to achieve these ends runs a wide spectrum; Denialof Service (DoS), Phishing attacks, Password attacks and cross-site scripting attacks are just afew of the more common means by which hackers wreak havoc on a company’s network (andsubsequently the daily operation of the business itself). The most common attack, and by far the most damaging in terms of financial impact to victims,is the ransomware attack, commonly referred to as, “cyber extortion.” When a company hasbeen hit with a ransomware attack, malicious software infiltrates a portion, or all, of thecompany’s IT mainframe. As malware increases in sophistication and complexity, so, too, do theextortion...
“Trek and Locally Hit the Road Together” by Mike Massey via Locally.com

“Trek and Locally Hit the Road Together” by Mike Massey via Locally.com

Consumer Behavior is Changing One of the most inescapable business themes of the past decade is the evolution of consumer shopping behavior. Nearly every business news story about consumers involves the application of new technology to everyday life. Whether it is something as simple as reserving a table for dinner or as complex as renting a vacation home in a foreign currency on the other side of the world, internet-based technologies have raised the bar for what’s expected in day-to-day commerce. Locally was founded by a group of retailers in 2013 to address the gap between what evolving consumers expect and what’s needed for local retailers and their suppliers to thrive. Identifying the Problem for Retailers When we read stories about how these changes have affected various industries, physical retail is often held up as an example of an industry that has failed to stay current with technology-based solutions. Stores have limited hours, significant physical location costs, a smaller assortments of merchandise, and usually require shoppers to get in a car and come to them. It’s easy to see why pundits would expect physical retail to be toppled by a more modernized shopping paradigm. Still, these issues are not insurmountable, and physical retail continues to play a major role in shopper behavior (arguably the largest). Stores like Apple and Lululemon that have combined digital and physical retail have absolutely thrived in recent years. It seems that having physical locations near customers is less of a problem than creating digital connections to shoppers. Locally has served as a natural extension of our business – and aligns perfectly with our goal...
“What If We Told You That You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

“What If We Told You That You Could Protect Your New Surfboard Against Breaks And Dings…” via STAB Magazine

Well, you can. And it starts at just $10 a month.  Posted by: STAB What’s worse: breaking your new board first session, or watching every person you love getting mauled by a voracious pack of lions? Answer: the lions, but only just. New Board Anxiety is a serious medical condition that affects millions of surfers worldwide. If you or any surfer you know has suffered from this debilitating ailment, we present you with a viable (if only marginally costly) solution: Surfcare.  First and foremost, and despite how that intro read, this is not an advertisement. Or, I guess technically it is, but the crew at Surfcare didn’t pay a penny for it, so good on them for creating a product so inherently fascinating that we couldn’t help but write about it.  Second, Surfcare is exactly what it sounds like: AppleCare for your surfboard. It’s actual, genuine, real-life protection that you can buy as financial protection against a dinged or broken board.  Here are their available plans: Below we chatted with Nick Stolz, founder of Surfcare, to get more info on his product and see if the juice is truly worth the squeeze.  What inspired you to start this company? Well, I grew up breaking a ton of boards! Maybe I took that “stomp it” saying a little too literally [laughs]. I came up with the idea in Indonesia three years ago after running through a quiver at HTs. It’s a bad feeling when you spend a bunch of money on a new board and break it first session, or even at all. We all know the feeling. So Surfcare was...
“Did you miss the live collaborative BRA X Management One webinar session this week?  Not to worry, we recorded it for you!” (view it as well as the previous quarterly M1 webinar on-demand plus access downloadable retail tools here)

“Did you miss the live collaborative BRA X Management One webinar session this week? Not to worry, we recorded it for you!” (view it as well as the previous quarterly M1 webinar on-demand plus access downloadable retail tools here)

Yesterday, Board Retailers Association hosted the second of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. “Embracing the New Metrics in Retail: How To Ride the Wave of Post-Pandemic Success” Presented by Paul Erickson of Management One SPECIAL GUESTS: Doug Works of Board Retailers Association and Coco Tihanyi, BRA board member and co-owner of Surf Diva While no one was prepared for the severity of the impact from COVID-19, some businesses were able to better withstand the shutdown. The pandemic exposed overly leveraged retailers. Retailers with too much debt. Retailers with poor inventory management techniques. The good news is that it is possible to right the ship and develop new habits that will shield your business from future disruptions. As retail continues to evolve and adapt to changing consumer preferences and new technologies, it is increasingly critical to develop newer, more relevant metrics to accurately value and measure retail finances.   Our live Q&A included Paul Erickson of Management One along with Doug Works, Executive Director of Board Retailers Association and Coco Tihanyi, BRA board member and co-owner of Surf Diva to explore viewpoints from both sides of the equation.  Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. “Alan Roseman at Management One has been a great partner to have for my business. He helps not only manage inventory and cash flow but has proven to be a valuable consultant on marketing, expansion, hiring, advertising...
“Surging Sales Continue in Surf and Skate Shops” by Tiffany Montgomery via Shop Eat Surf

“Surging Sales Continue in Surf and Skate Shops” by Tiffany Montgomery via Shop Eat Surf

Strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle. According to the ActionWatch Retail Panel, year-to-date sales are up 89% vs. the same period in 2020. Click on the following link to view the rest of this informative Shop Eat Surf Article: “Surging Sales Continue in Surf and Skate Shops” Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...