“Why A Protection Plan for Surfboards Might Be The Next Big Thing” by Vipe Desai via PropagandaHQ.net

“Why A Protection Plan for Surfboards Might Be The Next Big Thing” by Vipe Desai via PropagandaHQ.net

Challenging times are prime for innovation and during the pandemic and it’s great to see new ideas find their way into the industry. One new innovation that caught my attention was Surfcare, the world’s first surfboard protection plan. Where if your board gets dinged, they’ll fix it for free. And if they can’t fix it, they’ll replace it. Now before you roll your eyes and dismiss this idea, take a moment to think about the things you might insure already – like your cell phone, home, car, etc. We already look to protect our purchase of expensive items so it makes a lot of sense that a service like Surfcare would be valued when purchasing a new surfboard – especially as costs of surfboards have risen over the years. I not only had a chance to catch up with the two founders, Nick Stolz and Rhett McNulty, to get more details of their new service but got some feedback from one of their retailers and a customer. Here’s what they all shared with me. Now that Surfcare has been available in the market for a period of time, what have you learned about the service based on retailer and consumer feedback? From the consumer standpoint, all of the protection plans whether monthly, annual, or 2-year, have been getting purchased evenly. It’s difficult to say which one will become the favorite this early on. We do expect that we will need time to change buying behavior even if people think Surfcare is great. Surfers aren’t used to adding that extra cost to their boards so the increased visibility and education on the...
“Surfboard Insurance Is Now A Thing – An Ingenious Idea To Insure Your Stick Against Breaks, Dings And Damage” by ZANDER MORTON via Surfer Mag

“Surfboard Insurance Is Now A Thing – An Ingenious Idea To Insure Your Stick Against Breaks, Dings And Damage” by ZANDER MORTON via Surfer Mag

New surfboards, as we all know, are expensive. And, unfortunately, they’re also easy to break. Snapping or dinging a brand-new fiberglass investment has happened to every surfer at least once — and when it happens, it’s a shitty, sinking feeling. Enter Surfcare. Straight out of the why didn’t I think of that department, Surfcare is a new insurance company that protects the hard-earned cash you spend on your very fragile surfboards. How does it work? Well, it’s pretty straightforward, actually: Buy a Surfcare plan directly from the surf shop where you purchased the board, or (within 30 days of buying the board), sign up for Surfcare by uploading a photo of the surfboard and the receipt on the Surfcare website, and choose a plan there. 10 bucks monthly gets you coverage against breaks, buckles and fin boxes. 12 bucks and you also get ding repair. And for 14 dollars your removable fins are insured as well. (Yearly plans are discounted further.) “We created Surfcare off that feeling that you get when you break your favorite board on the first session while it’s pumping,” says founder Nick Stolz. “It’s always been our goal to help people surf happier and to eliminate some of that bad, board-break feeling.” Sound too good to be true? Well, it isn’t. Whether you break your board on your first wave, or two years later (the max protection period), so long as you’re still insuring that board Surfcare will work with the surf shop or manufacturer where you purchased it and replace it with a brand new replica. In either scenario, all you’re on the hook for is a...
“V-shaped June recovery for US skate and surf but concerns remain” via Action Watch

“V-shaped June recovery for US skate and surf but concerns remain” via Action Watch

June 2020 US core skate and surf sales grew +15% When we first saw the preliminary June 2020 sales data for the ActionWatch US retailer panel, we had a hard time believing the results. The first set of data indicated that year-over-year sales grew by 20% or more. By the time we received all the data, the store sales for all categories increased by +15% when compared to last June. This resulted in an almost perfect V-shaped recovery after a disastrous March, an even worse April, and a promising May. Source:  Same-Store ActionWatch Panel 2019 to YTD June 2020 On the surface, this V-shaped recovery is encouraging, not just for the short-term recovery of the core surf and skate channel, but for the long-term health of the industry. While the Covid-19 pandemic forced store closures in March, April, and May, it also had a positive impact. As schools and team sports activities were shut down, kids and adults were looking for alternative ways to engage in sports while adhering to social distancing guidelines. Skateboarding not only fits this description, but is inexpensive and can be done just about anywhere. While water sports tend to require a larger investment in equipment and access to beaches, lakes, rivers, and boats, they are easy to participate in while practicing social distancing. Source: (C) 2020 Physical Activity Council (PAC Study). The PAC study is the most comprehensive study of sports participation in the USA, conducted by Sports Marketing Surveys USA – contact info@sportsmarketingsurveysusa.com. Once core stores were able to reopen, malls were still closed, and consumers received stimulus checks it represented a perfect...
“Core Retailers Much More Optimistic After Big Rebound – Action Watch has been surveying core retailers during the COVID-19 crisis” by Tiffany Montgomery via Shop Eat Surf

“Core Retailers Much More Optimistic After Big Rebound – Action Watch has been surveying core retailers during the COVID-19 crisis” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article containing statistics and commentary from BRA Supporting Vendor Partner Action Watch:   Core Retailers Much More Optimistic After Big Rebound Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Core Store Sales Better than Expected in May” by Action Watch via Shop Eat Surf

“Core Store Sales Better than Expected in May” by Action Watch via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article from BRA Supporting Vendor Partner Action Watch:  Core Store Sales Better than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“New Survey Results Show Core Retailers As More Optimistic” provided by Action Watch (BRA Supporting Vendor Partner)

“New Survey Results Show Core Retailers As More Optimistic” provided by Action Watch (BRA Supporting Vendor Partner)

Thanks to Action Watch for supporting BRA as a Supporting Vendor Partner and for providing the following intel directly to our organization. The following survey results represent the status for independent surf and skate specialty retailers during the first week of May 2020. All respondents participated anonymously, and the data has been aggregated to reflect: • Emergency Funding• Current Store Status• Business Health Thanks again to Action Watch for supporting BRA as Supporting Vendor Partner and for providing this intel directly to our organization. As a reminder, BRA Distinguished Retail Members benefit from our relationship with Action Watch by receiving quarterly reports upon request. The data in the reports are from the ActionWatch Retail Panel, which is made up of over 250 U.S. surf and skate retail stores.  These are made available to you as a benefit to BRA Distinguished Retail members so that you can compare your store against other similar stores (shop names and other confidential info is not shown). If you are a BRA Regular Retailer and would like to receive links to quarterly Action Watch Data reports as well as a number of additional special offerings and discounts by upgrading your Membership to Distinguished, simply email doug@boardretailers.org and he will email you an invoice for the $99.00 Annual Membership Fee. If you are not yet a BRA Retail Member, you can opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via the link to the super simple join...