“Surging Sales Continue in Surf and Skate Shops” by Tiffany Montgomery via Shop Eat Surf

“Surging Sales Continue in Surf and Skate Shops” by Tiffany Montgomery via Shop Eat Surf

Strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle. According to the ActionWatch Retail Panel, year-to-date sales are up 89% vs. the same period in 2020. Click on the following link to view the rest of this informative Shop Eat Surf Article: “Surging Sales Continue in Surf and Skate Shops” Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...
“Why and how your business should be texting in 2021. – Webinar | June 10th, 2021 @ 1 PM EST” (register here) via Podium

“Why and how your business should be texting in 2021. – Webinar | June 10th, 2021 @ 1 PM EST” (register here) via Podium

The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your customers. Today’s consumer is much more comfortable communicating via text or other messaging apps. Businesses that aren’t catering to these differing communication preferences could be left behind.In this webinar, we will discuss how using messaging to augment your service will significantly boost your customer service, while vastly improving your retention. We’ll also give you tips and tricks for implementing a messaging strategy that works best for your business.Key Objectives: – Gain an understanding of today’s communication landscape– How messaging can improve customer service and retention  Register  Request Recording  Can’t make it to the webinar? Register anyway and we will send you the recording.  Presenter    Mark EvansSr. Director of Retail Sales — Podium  Register  Request Recording BRA note: We are very pleased to mention that Podium has joined Board Retailers Association as a BRA Supporting Vendor Partner. If you would like to be introduced via email to the solid people behind this outstanding resource, email me. – Doug Works, BRA Executive Director If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Is Your Business Prepared for the Unexpected? – take an inside look at how you can manage risk” by (BRA Supporting Vendor Partner) Outdoor Sports Insurance

“Is Your Business Prepared for the Unexpected? – take an inside look at how you can manage risk” by (BRA Supporting Vendor Partner) Outdoor Sports Insurance

Surfing, wakeboarding, snowboarding, skateboarding… Boardsports are inherently risky, butthat doesn’t mean we’re going to stop doing them. And for a business, it doesn’t mean the riskcan’t be managed. Outdoor Sports Insurance is led by experts in managing such risk. We’re insurance agents, butwe’re also outdoor enthusiasts who are intimately familiar with the activities we cover. OutdoorSports Insurance has partnered with the Board Retailers Association to answer questions aboutbest practices, handle unforeseen risks and manage your exposure to 3rd party liability. To getyou started, here are a few topics we recommend as areas of focus for any retailer in theoutdoor sports space. Rentals & DemosRentals and demos are undoubtedly one of the most important tools in your toolbelt whenallowing customers to experience new gear they’re interested in purchasing. Whether acustomer is spending $200 or $2,000, we understand the desire to “try before you buy.”Product demos are one of the leading drivers of injury, and subsequent lawsuits against retailersin the board retail space. From catching the board’s edge on the slopes to taking a SUP intodangerous waters, a simple product demo can quickly turn into a litigation nightmare. This iswhere Outdoor Sports Insurance comes in. In addition to providing you with insurance coveragedesigned specifically to meet these unique exposures, we extend our service offerings toinclude reviews and recommendations of your rental and demo processes, equip you with themost current and comprehensive waivers and release of liability forms, and provide continuededucation around latest trends and emerging hazards so that you are prepared when aface-plant becomes a frivolous lawsuit. Special Events and ClinicsRentals and demos aren’t the only way to find new customers....
“Top 5 Must-Have Features for a New POS System” by RICS Software (BRA Supporting Vendor Partner)

“Top 5 Must-Have Features for a New POS System” by RICS Software (BRA Supporting Vendor Partner)

A point-of-sale system must do more than process transactions. Your retail technology should enable you to collect, organize, and analyze data; maximize relationships with customers and brands; and create efficiencies. If you are in the market for a new POS, make sure these 5 features are included in your solution. Comprehensive Inventory Management and ReportingWhy have a POS if you’re still manually managing inventory? Figuring out what is on hand, what sold, and what you need to buy should be automated. You don’t have time for anything less.Consider: Sales and inventory go hand-in-hand. Look for a solution that includes features such as model stocks, purchase order suggestions, markdown management, and configurable reporting options. Aim for a cloud-based POS to enable real-time visibility into store performance anytime, anywhere. A good POS keeps you focused on what you do best which is making sales. Top 5 Must-Have Features for a New POS SystemIntegrated Payment Processing Customer Management ToolsWhy continue using complicated gateways or working with credit card companies that hide fees or change your rates all the time? Additionally, customers now bring big expectations for an easy checkout. Don’t let payment processing be a point of friction in your sales process. What drives your customers to your store/website? Do you know how to cross-sell? How are you maximizing follow-up opportunities? If you don’t have this information, you’re limiting your potential sales. Consider: Using an integrated payment processing will remove unnecessary fees, steps at check out, and save you time. Plus, customers get a simpler, better, and faster touchless checkout. Connectivity to BrandsQualified and Quality SupportDo you work closely enough with your...
“3 reasons retailers should adopt BOPIS” by Podium (BRA Supporting Vendor Partner)

“3 reasons retailers should adopt BOPIS” by Podium (BRA Supporting Vendor Partner)

Outside of serious growth for retailers, BOPIS offers incredible benefits to shoppers. Here are three reasons retailers should adopt BOPIS and a free resource to help you get started. In the wake of a global pandemic, amid social distancing guidelines and lower in-store capacity caps, retailers and consumers alike have adopted new practices and habits—pivoting into a new world for retail. 73% of shoppers adopted new shopping habits and behaviors in the last year (and over 60% plan to continue those new practices). We’ve seen a direct impact of new behavior in both digital shopping and social media with a 50% year-over-year increase in revenue over the holidays for digital shopping and a 104% increase in the number of purchases made directly from a social media channel.  And retailers that adopted creative options for contactless pickups, such as curbside, drive-through, or BOPIS (buy online pickup in-store), grew more than 60% in the five days leading up to Christmas than retailers that failed to make the shift.  Buy online, pickup in-store (BOPIS) isn’t just a trend. It’s here to stay. Adoption rates in 2016 were above 40%, but they’re expected to rise to 90% by 2024. It’s a new strategy that’s proving to be the key to improving sales and customer satisfaction. Outside of serious growth for retailers, BOPIS offers incredible benefits to shoppers. Here are three reasons retailer should adopt BOPIS, whether it’s through curbside pickup via a phone call, curbside pickup via an app, or traditional buy online, pick up in-store: 3 reasons retailers should adopt BOPIS. 1. BOPIS gets products into customers’ hands faster. Digital shopping trends continue to rise, with nearly 80% of consumers starting their buying...