“Who is Earthpack and how can they help me with my custom shopping bags and other packaging needs?” + request your free sample kit by Doug Works via BRA

“Who is Earthpack and how can they help me with my custom shopping bags and other packaging needs?” + request your free sample kit by Doug Works via BRA

Founded by Dave Bock in 1989 in Irvine, California, Earthpack has since taken recycling to a higher level by supplying recycled bags, boxes, tissue, labels, and more to eco-conscious businesses. Earthpack works with each client individually to custom design cutting-edge, repurposed packaging. By providing comprehensive distribution services and inventory management, we can supply quality materials for businesses of all sizes. Earthpack has implemented production and distribution services localized to retail locations so that companies can continue their environmentally-friendly packaging purchases from start to finish. FULL SERVICE CAPABILITIES Earthpack strives to provide businesses with the best and most cost-effective outsourcing solution for offsite warehousing, distribution, and inventory management needs. We provide a full-service backroom without the fixed overhead cost.  WAREHOUSING With more than 15,000 square feet of Earthpack warehousing space in Irvine, CA, we offer clients bulk discounts on retail packaging storage and eliminate the need and associated costs of maintaining their own facilities. ORDER FULFILLMENT Earthpack aims to process and ship orders with speed, accuracy and efficiency. Our service enables clients to order products at corporate levels and distribute at retailer level. We offer easy order access through email, phone, and online. FORECASTING We pride ourselves at Earthpack on expertly understanding and assessing clients’ retail packaging needs. We design automatic distribution plans based on analysis ranging from initial corporate bulk orders down to individual retail store needs. Today, Earthpack continues meeting the changing needs of the environmentally aware retail community, making it an industry leader in eco-friendly packaging. Furthering these efforts, Earthpack proudly supports and promotes Board Retailers Association. All BRA Retail Members will receive a free sample kit...
“Did Target just move Black Friday up to October 7?” by George Anderson plus retail industry experts weigh in on this important question: “Has the beginning of October replaced Thanksgiving week as retail’s start to the holiday season?” via Retail Wire

“Did Target just move Black Friday up to October 7?” by George Anderson plus retail industry experts weigh in on this important question: “Has the beginning of October replaced Thanksgiving week as retail’s start to the holiday season?” via Retail Wire

Christmas creep is dead. Retailers moving their holiday promotions up from Thanksgiving Day week is now just business as usual. It is for Target, which announced it is kicking off its holiday season push with its biggest ever “Deal Days” promotion running from October 6 (Thursday) to October 8. The retailer said it would offer “hundreds of thousands of incredible deals” and that it would extend its holiday price match guarantee from the first day of the Deal Days promotion through December 24. “The holidays are a treasured time when our guests come together with family and friends to celebrate the joy of the season, and we’re here to make that as easy as possible for them to enjoy,” Christina Hennington, executive vice president and chief growth officer, Target, said in a statement. “That’s why we’re rolling out deals earlier than ever and ensuring our team is ready to help our guests shop when and how they want. Throughout the season, guests will discover new and differentiated items for gifting and gathering, including only-at-Target owned brands and must-have national brands, and they can expect great deals and everyday low prices at every turn for an unmatched holiday shopping experience.” Target is supporting its holiday efforts with plans to add up to 100,000 seasonal workers to its payroll. It hired around 130,000 seasonal employees in 2021, CNBC reports. The retailer, which fulfills more than 95 percent of its online orders, will put its new associates to work in stocking and organizing stores, packing and shipping online purchases, assisting customers in stores and handling pickup duties in-store and curbside (Drive Up). The chain is counting...
“How To Make Your Retail Store Instagram-Worthy” by Bob Phibbs via The Retail Doctor blog

“How To Make Your Retail Store Instagram-Worthy” by Bob Phibbs via The Retail Doctor blog

Today’s retail landscape is all about being Instagram-worthy. Consumers and influencers are always on the lookout for new, unique, and visually appealing places to take photos and videos for their social media channels. As a retailer, you can capitalize on this trend by creating a dedicated space in your store for visitors to take photos and videos to post to Instagram, YouTube, or TikTok. But you must first get up to speed on trends in social media and keep yourself current. In other words, don’t get caught off guard by the feta cheese. Benoit Breal, the owner of Saxelby Cheesemongers – a wholesaler supplying restaurants – told Marketplace, “It was a feta cheese surprise.” Suddenly, they found themselves getting a lot of orders for feta in the middle of winter. The demand was mysteriously 10 times greater than usual. He was confused. Breal finally saw the trend on the news, but by the time he coordinated extra orders with his suppliers, he missed a whole week of the feta craze. A couple of weeks later, it was over. Remember, this is all about staying fresh and attracting your shoppers in new ways using visual aspects throughout your store. And the more you can tap into what is popular on social media at the moment, the better. How to get started with your Instagramable space? Ask three friendly customers to spend a few minutes in your store taking 3-5 photos of what they notice most or think stands out. Note that this does not include your employees and make sure you compensate them with a small gift or a gift...
“The Simple Way to Drive More Retail Foot Traffic” by Peter Biagioli via Total Retail

“The Simple Way to Drive More Retail Foot Traffic” by Peter Biagioli via Total Retail

Credit: Getty Images by SolStock We’ve all witnessed the pandemic’s devastating effects on retail shopping and the significant downturn in customer foot traffic in-store, but experts now point to a major shift in customer behavior. Recent figures, including the consumer stats we’re always monitoring at TrueSource, show that customers are returning to brick-and-mortar locations — some experts even forecast a record sales year for brick-and-mortar locations of certain retail segments. Whether it’s the result of extended home-bound isolation, boredom or some other cause, we can now see that there’s a clear opportunity for smart retailers willing to capitalize on the moment. It’s simple. If you provide a desirable, pleasant, convenient in-person shopping experience, more and more of your absent customers will return. Perhaps more than ever before. And while many companies are investing millions in high-tech additions to their stores (e.g., digital signage and even augmented reality experiences), there’s an incredibly basic action that far too many fail to consistently and thoroughly take. It’s actually shocking to see how many store managers neglect this part of the customer experience, especially considering its weight of importance. I’m talking about cleanliness and order. Simple as that. Imagine … everything sparkling clean, everything in working order, everything in its place. Almost makes you smile to think about, doesn’t it? Your customers have the same reaction when they walk into your space and notice the care and attention to detail you’ve devoted to this all-important aspect of their experience. Related story: 3 Pillars of a Great In-Store Experience Why Cleanliness Counts First impressions matter. We’ve all heard this refrain time and again — in all areas of life, there’s...
“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

Credit: iStock.com by Tzido The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to the changing marketplace. Retailers that don’t embrace emerging trends and technologies will continue to lose sales as consumers turn to more convenient and user-friendly options. While it may be difficult for some businesses to make the transition, it’s clear that those that don’t adapt will be left behind. From multichannel marketing to millennial shopping preferences, some of the key trends that will impact retailers in the next five years include:  Increased Multichannel Marketing Shoppers will go online to learn product information, see new items, become comfortable with your store and your brand. However, ultimately, your store must build a relationship with new customers. That contact must be maintained in person, on social media, through text or email, and emerging interactions. In addition, multichannel marketing allows businesses to track the performance of each channel and adjust their strategy accordingly. By investing in a multichannel approach, businesses can give themselves a competitive edge and better meet the needs of its target audience. More Focus on Transparency and Sustainability Sustainability and transparency will play a more important role for all retailers in the years ahead as consumers become more committed to increasing environmental and social progress. Traceability and transparency of supply chains and raw materials sourcing will be critical. Consumers will want to know that the products they purchase are not contributing to deforestation, human rights abuses, or other...
“5 Ways to Make Your Store a Place Employees Love” by Bob Phibbs via The Retail Doctor Blog

“5 Ways to Make Your Store a Place Employees Love” by Bob Phibbs via The Retail Doctor Blog

If you’re like most retailers, you’re always looking for ways to improve your employees’ satisfaction levels and keep them motivated. After all, a satisfied employee is more likely to provide better customer service.And frankly, only feeling great satisfaction with their own job will get them to want to give great satisfaction to your shoppers.You’ve heard me say it time and again, you don’t build your business. You build your frontline associates and they build your business.So, what can you do to create a retail store that employees will love? Here are five tips to get you started. 1. Create a positive and upbeat store environment When it comes to the store environment, it’s important to get it just right. You want your associates to feel comfortable and happy like they’re in a safe and supportive place where they can be themselves. But that also means they understand the guardrails of the retail job.One way to create the right environment is by being positive and upbeat. No one wants to work with a Gloomy Gus – especially one who has the power to fire them. Show your associates that you’re happy to be there and working with them. Smile, say hello, and be positive throughout the day.C-level execs often seem to miss the most important part of a store visit is giving time to those who can give the best feedback on culture – the retail associates. Make time and talk with them – not to them.Another way to create a great work environment is by having fun. Playing music before you open that is a Staff Pick, holding regular...