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“‘Special day’ promotions can give retailers the distinction they need” by Tom Ryan via Retail Wire plus board specialty specific holidays for you to embrace and celebrate

“‘Special day’ promotions can give retailers the distinction they need” by Tom Ryan via Retail Wire plus board specialty specific holidays for you to embrace and celebrate

by | Oct 11, 2022 | Brick & Mortar, Event Planning, Holiday, Retail Strategy

A new university study finds that consumers are more likely to use discounts celebrating a “special day” — such as pizza/pie promotions or 31.4 percent discounts for Pi Day (March 14) — than for standard holidays or one-day sales events. The research...