“How to Use Humor in Your Sales Presentation – the More Laughs, the More You Sell” by Bob Phibbs via The Retail Doctor Blog

“How to Use Humor in Your Sales Presentation – the More Laughs, the More You Sell” by Bob Phibbs via The Retail Doctor Blog

Want to increase your sales? Try adding humor! Here are eight tips for incorporating humor into your retail store or in-person sales presentation. With all the focus on features and benefits from manufacturers, many retail sales presentations can be dry and boring. “It has this, and this and this. And a warranty. And it’s on sale.” That is just above the lowest form of customer service – simply asking, “Can I help you?” as someone comes in the door. A person who can use humor skillfully in their sales presentation is operating at the highest level of professionalism. Now let’s take a step back; I’m not talking about using humor to degrade or make fun of someone to feel better about yourself – after all, this isn’t Junior High. Your goal is to laugh with; never laugh at. This is about adding some gentle humor to break the ice, build rapport with your shoppers, and make your entire selling presentation more enjoyable. According to the Mayo Clinic, “Laughter enhances your intake of oxygen-rich air, stimulates your heart, lungs, and muscles, and increases the endorphins that are released by your brain.” People who feel good are more likely to be receptive to your attempts at rapport and closing the sale. But productive humor only comes from being present in the moment and listening to your customer. If you overdo it or just run your “schtick”, it could show you aren’t paying attention. And yes, I can hear some of you already saying, “But you could end up offending someone.” So, you don’t do it. And that’s a mistake… Oracle recently released their Happiness Report which revealed:...
“Sandia Peak Ski Area to remain closed for second year” – A result of climate change and staffing issues by Scarlett Lisjak via SIA Newsletter shared article

“Sandia Peak Ski Area to remain closed for second year” – A result of climate change and staffing issues by Scarlett Lisjak via SIA Newsletter shared article

ALBUQUERQUE, N.M. — Sandia Peak Ski Area officials recently announced they will be closed this winter, for the second year in a row.  The lack of snow on the mountain for the past five years has created a snowball effect. For the first time in at least the past 25 years, the ski area will not even make an attempt to open this winter.  Push Play “It’s not been snowing in November or really in December, and then it’s ended earlier, so middle of February, early March, and just the total snowfall has been down,” said Ben Abruzzo, Sandia Peak Ski Area general manager.  In 2021, the snow came too late.  “On the last week of January, it snowed a little more and we started to get things ready to go and, just, it wasn’t going to happen, you know, trying to operate a ski area for three weeks is a pretty tough call,” Abruzzo said.  The short ski seasons have made it difficult for management to keep the ski area operational.  “Asking someone to leave their job and come work for us for three to four weeks is a tough ask,” Abruzzo said. “All that leads into – when you have those short seasons – obviously it’s greatly reduced revenue, so then it becomes difficult to maintain your equipment, do new things, pay your staff.” The future for the ski area is unknown.  “We have been working on a mountain coaster that we thought would provide some economic stability for us, and the approval process became extremely cumbersome, very lengthy, and costly, and is on hold for now,...
“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

Credit: iStock.com by Tzido The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to the changing marketplace. Retailers that don’t embrace emerging trends and technologies will continue to lose sales as consumers turn to more convenient and user-friendly options. While it may be difficult for some businesses to make the transition, it’s clear that those that don’t adapt will be left behind. From multichannel marketing to millennial shopping preferences, some of the key trends that will impact retailers in the next five years include:  Increased Multichannel Marketing Shoppers will go online to learn product information, see new items, become comfortable with your store and your brand. However, ultimately, your store must build a relationship with new customers. That contact must be maintained in person, on social media, through text or email, and emerging interactions. In addition, multichannel marketing allows businesses to track the performance of each channel and adjust their strategy accordingly. By investing in a multichannel approach, businesses can give themselves a competitive edge and better meet the needs of its target audience. More Focus on Transparency and Sustainability Sustainability and transparency will play a more important role for all retailers in the years ahead as consumers become more committed to increasing environmental and social progress. Traceability and transparency of supply chains and raw materials sourcing will be critical. Consumers will want to know that the products they purchase are not contributing to deforestation, human rights abuses, or other...
“Are You Ready for Live Commerce? 5 Tips to Get Started Right Now” by Zarnaz Arlia via Total Retail

“Are You Ready for Live Commerce? 5 Tips to Get Started Right Now” by Zarnaz Arlia via Total Retail

Credit: Getty Images by Seksan Mongkhonkhamsao The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and live commerce. Today, what was once a temporary solution to a global crisis has become a new way for brands to engage and interact with customers at their convenience. Live commerce isn’t new. It’s already a dominant way of shopping in Asia. Take China, for example, where the live commerce industry has become a shopping norm, growing from $2.85 billion in 2017 to $144.15 billion in 2020. The popularity of live commerce is expected to increase dramatically and is on track to become a $600 billion industry in China. The U.S. is on a similar track with growth projected to reach $25 billion by 2023. The Opportunity in Live Commerce But enough about the future: Live commerce is making an impact now. In ​​2020 alone, live shopping accounted for $5.6 billion in sales in the U.S. The numbers don’t lie. Live commerce is a powerful e-commerce strategy for businesses looking to create memorable experiences for customers while driving sales and increasing return on investment. Ready, Set, Shop The livestreaming e-commerce landscape has grown increasingly competitive as brands and retailers compete to attract and retain customers by adopting advanced digital tools. The result is that brands now can create a streamlined purchasing experience on their own website, apps and social media pages. Brands need a thoughtful approach when implementing a live commerce strategy. Here’s how to set your business up for success from the...
“Transactional reward programs are easy, but do they build customer loyalty?” by Tara Kirkpatrick via Retail Wire

“Transactional reward programs are easy, but do they build customer loyalty?” by Tara Kirkpatrick via Retail Wire

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and brands, including Lowe’s, Walmart and General Mills, that are doubling down on rewards to encourage customer loyalty in the face of rising prices. Is it a sustainable route to routine spending? Navigate to bathandbodyworks.com and a splash screen incentivizes downloading the app to access the rewards program. “PERK ALERT: ALL NEW REWARDS MEMBERS GET $10 OFF A $30 PURCHASE! (Offer and details will be in your Wallet within 72 hours of joining),” it reads. App downloads jumped 147 percent in the first two days of launch, according to our findings, but it will take a couple of months before engagement can be observed. On its face, Bath & Body Works rewards look similar to Sephora Beauty Insider rewards: both programs enable customers to earn points with every dollar spent. Sephora notably, however, does not focus its program on “transactional loyalty” or “doing whatever it takes to make the next sale, which usually hinges on a discount,” as the retailer’s VP of loyalty, Allegra Stanley told Forbes in 2020. Sephora did not join the bandwagon of rewards program updates this year; instead, it launched another digital experience to encourage loyalty, “auto-replenish,” or subscription refills of products. In July, it went further, partnering with Klarna to offer buy now, pay later for auto-replenish subscriptions. Arguably both subscriptions and rewards programs are oversaturated and require delicate design to drive value for both the consumer and the business itself....
“Who is Strike Visuals and how can they help you to make your shop even more recognizable at events?” by Doug Works, BRA Executive Director

“Who is Strike Visuals and how can they help you to make your shop even more recognizable at events?” by Doug Works, BRA Executive Director

Strike Visuals is one of the newest BRA Supporting Vendor Partner and has been leading the industry with high-quality promotional event products for years. Founded by the Stewart brothers in search of finding the best solutions for outdoor inflatable race arches and supplies at a reasonable cost, the business was born. Strike has been providing thousands of brands, teams, and companies with custom event products to help them stand out during their events. Strike strives to continue gaining the trust of many when it comes to quality, price, design, and guaranteed products. So why Strike Visuals? The answer is simple, if you want to get noticed during your events you will need custom products that represent your brand to its fullest potential. Strike Visuals has a wide variety of products including tents, table covers, flags, arches, and custom inflatable furniture. Designed to withstand any elements that you may encounter, every product is backed by the first industry-only lifetime warranty. Whether it’s two weeks, two months, or two years, if any product becomes damaged, we will repair it free of charge! What makes Strike Visual canopies different? Tents are an amazing option to help your brand get noticed during your next event. Most companies charge additional fees based on the number of sides printed and quantity of designs used. At Strike Visuals, all those fees are included in the price. No limit on how much you can print, what colors you can use, and how many sides you want to use. Strike tents are also built to last through any weather conditions. All canopies are weather sealed, flame retardant, and...