“SKATEBOARDING IS FASHION – NYFW, The Olympics, Pants, and ZZ Top” by Anthony Pappalardo of Artless Industria®

“SKATEBOARDING IS FASHION – NYFW, The Olympics, Pants, and ZZ Top” by Anthony Pappalardo of Artless Industria®

Last week, I attended a panel discussion celebrating the release of Kyle Beachy’s new title The Most Fun Thing: Dispatches from a Skateboard Life at the McNally Jackson Seaport book store in Manhattan. The panelists included Beachy, Jessica Edwards, Noah Johnson, Willy Staley, Alexis Sablone and moderator, Steve Rodriguez. Throughout the spirited discussion, two key topics emerged: The Olympics and pants. The latter has become an in-joke/trope of #SkateTwitter, spawning various threads, fit checks, and general discourse but as I left the event and walked through the Seaport I dug a bit deeper into the Olympics and Pants, talked into my phone as a form of notetaking, and now, the morning after the Met Gala, seems like the perfect time to discuss these events. This is how my New York Fashion Week began. The core idea of gawking at rich people and celebrities’ clothes is banal. In fact, most people who attend events during New York Fashion Week are not fashionable nor do they care about fashion. Several years ago I attended an event held in a SoHo storefront where ZZ Top performed sponsored by a whiskey brand. I noticed an older gentleman at the bar who—like most of the older people in attendance—was wearing a very ostentatious outfit. I did not care about his clothes as I was fairly sure it was James Goldstein, a businessman who attends 100 NBA games a year. Like Spike Lee, he’s a superfan but he doesn’t yell as much. I politely approached him and we talked about the Boston Celtics before I went outside to smoke a marijuana cigarette with some people...
“Resolve Retail Customer Complaints in 4 Easy Steps” by Bob Phibbs (The Retail Doctor)

“Resolve Retail Customer Complaints in 4 Easy Steps” by Bob Phibbs (The Retail Doctor)

It’s never easy dealing with a retail customer service issue. Sometimes it may seem like someone is looking to find trouble, but complaining customers are most often just looking for a solution to a frustrating problem. If you provide excellent customer service, go the extra mile for your customers, and follow procedures then complaints should be rare. When they do occur, however, stay calm. Breathe. I know, staying calm is tough when your patience is challenged by complaining customers! But customer service means taking the good with the bad. Use this four-step system to deliver excellent customer service:  1. ListenLet the customer voice their complaint without interruption. The biggest mistake is second-guessing a customer service gripe and trying to cut them off before they have finished their story. Use this time as your chance to identify what it is they are REALLY upset about. Remember, don’t take it personally. It’s probably not about you. 2. AcknowledgeSay you understand and are sorry for the situation. An unhappy customer wants your attention and understanding. You won’t lose dignity or concede to being wrong by making the customer feel that you understand their frustration. Remember, you are saying you understand. You are not saying you agree or will give them the moon. They’ll also be more receptive to your solution. 3. SolveOffer the dissatisfied customer real solutions, telling them what you CAN do for them. Don’t dwell on what you can’t do. You might begin by asking what they would like you to do. They may actually require very little. Sometimes we hear “I want my money back” instead of “I want to exchange this.” Resolve the complaint on...
“BRA Book Review – ‘The Tao of Skateboarding: Rolling Through Life: A Skateboard Philosophy, Volume 1’ by A.E. Gold” by BRA Executive Director Doug Works

“BRA Book Review – ‘The Tao of Skateboarding: Rolling Through Life: A Skateboard Philosophy, Volume 1’ by A.E. Gold” by BRA Executive Director Doug Works

Book description: A modern interpretation of the original Tao Te Ching. The meter has been preserved to its original intent, while the subject matter is about skateboarders and non-skateboarders instead of merchants and farmers. May this bring peace, empathy, compassion, and stoke to all who hear it. Short excerpt from Verse 2: Relative “We know style because there is stinkbug. We know good skateboarding by how it feels. We know bad skateboarding by how it looks. Being hurt and not being hurt, create each other. Difficult and easy, long and short, define each other. Just as push and roll follow each other.” Short excerpt from Verse 15: Know Your History “During the steel wheel era skaters knew their board through subtlety and grace. Because this is so foreign to us, we can only describe their skating with great effort. They were cautious to look for any crash inducing crack. Wary of any size pebble that would end in pain, dignified like golfers yielding like rotten wood innocent as a brand new board open like an empty skatepark turning freely like broke-in trucks. But today, who can wait for their trucks to break in?” BRA Book Review Both the Author (Ari Evan Gold) and I have known each other and skateboarded together many times over the past 30 odd years starting way back in the early 90s in Tampa. A few months ago, I noticed a post on Linked-In that contained a link to The Tao of Skateboarding on Audible so I communicated with him about his writing and his skateboarding as well as what he has been doing in...
BRA Book Review of “The Radical Undersea Journey of Mr. Dude by Vipe Desai” by BRA Executive Director Doug Works

BRA Book Review of “The Radical Undersea Journey of Mr. Dude by Vipe Desai” by BRA Executive Director Doug Works

A surfer at heart, Mr. Dude is someone who – like so many of us, unfortunately – never put a whole lot of thought into the ways that his decisions and behaviors affected the environment around him. He used plastic straws, he guzzled one bottled water after another, and he carried things around in plastic bags. A local surf hero, he was content not to know the effect that he was having on the ocean that was so dear to his heart. It was not something that he did out of meanness or malice: rather, he lacked any real intentions. He did what he did thoughtlessly. Introducing: The Radical Undersea Journey of Mr. Dude by Vipe Desai In this book, Mr. Dude is in for an awakening – rude, important, and life-changing. The Radical Undersea Journey of Mr. Dude is a children’s picture book that tells the tale, beginning with the local surf hero’s eco-unfriendly exploits and leading into the momentous day on which he finds himself transformed into a fish. As a fish, Mr. Dude sees firsthand just how tremendous is the destruction he has sewn. A fun and impactful adventure, this is one that I am confident will inspire loving hearts and real action, encouraging the next generation to do what is right for our planet by cultivating a sense of awareness and responsibility with regards to our roles in the world. – Vipe Desai (the Author) A portion of the proceeds from the book will benefit Vote The Ocean! Board Specialty Retail Shops can order books by emailing: donate@votetheocean.org BRA Book Review Recently, I checked my mailbox and found an...
“Cater to Your Customers — Locally” by Catherine Schetting Salfino via The Robin Report

“Cater to Your Customers — Locally” by Catherine Schetting Salfino via The Robin Report

There’s an old adage: You get what you get, and you don’t get upset. Clearly, that doesn’t apply to retail. For some time now, the axiom has been customers want what they want, when they want it. And Covid-19 accelerated that. Apparel shoppers want choices, and they want the stores and clothes to reflect their local tastes and demands. And they still want what they want when, where and how they want it delivered. Post-Pandemic Paradigms Coresight Research says the pandemic “accelerated consumer disinterest in homogeneous physical retail experiences.” Instead, shoppers are seeking experiences that are local, distinctive and diverse. The firm advises retailers consider localizing in-store experiences and product offerings. Coresight adds that mall owners can support its tenants with localized center experiences. Capgemini’s Smart Retail Planner suggests stores use sales history, industry data, product attributes, and hierarchy structure, as well as artificial intelligence (AI) and machine learning to “help drive the creation of localized assortments.” The pandemic accelerated consumer disinterest in homogeneous physical retail experiences. Instead, shoppers are seeking experiences that are local, distinctive and diverse. Retailers and mall owners can respond by delivering localized experiences and product offerings. Most consumers just want retailers to have what they want, as if by magic. Two-thirds of shoppers (66 percent) say they wish apparel brands and retailers knew more about what they like and how they shop, according to the 2020 Cotton Incorporated Lifestyle Monitor™Survey. Streaming Retail And apparently, that’s quite possible. In a recent webinar titled “Age of Precision Category Management,” Coresight’s Deborah Weinswig, founder and CEO, said stores may want to draw inspiration from the world’s largest streaming platform. “We had talked about this...
“Kellen James and Jamie Palmore (KJP) | Hickman” via Transworld Skateboarding

“Kellen James and Jamie Palmore (KJP) | Hickman” via Transworld Skateboarding

Kellen James (owner of Arts and Rec Skate Shop) and Jamie Palmore come together for the first (and hopefully not the only) installment of the KJP (KJ + JP = KJP) series. First spot: Hickman. Guest appearances by:Jimmy Cao, Kyong Kim, Joe Blas, Marshall Heath, Chris LaRue, Adam Sullivan, and Mike Fitzgerald. Film and edit: Matthew Reyes Transworld Skateboarding is an excellent source of skateboarding news and related content. Be sure to bookmark: https://skateboarding.transworld.net/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...