“PacSun opens metaverse store, auctions NFTs” by Tatiana Walk-Morris via Retail Dive

“PacSun opens metaverse store, auctions NFTs” by Tatiana Walk-Morris via Retail Dive

Courtesy of PacSun Dive Brief: Joining other brands in experimenting with the metaverse, Pacsun launched a three-level store in ComplexLand 3.0, a metaverse shopping festival taking place between May 25 and May 27, the youth clothing brand announced on Tuesday.Virtual shoppers with customizable avatars can browse curated products from Pacsun, and its resale arm, PS Reserve. Once consumers find an item they want to buy, they’ll be redirected from the virtual store to Pacsun’s website to make their purchase, the company said.The clothing brand is also auctioning off a non-fungible token of a Pacsun Mall Rat in ComplexLand’s virtual gallery. Buyers of the NFT will receive a sneaker from PS Reserve, per the announcement. Dive Insight: Pacsun’s entry into the ComplexLand 3.0 festival is part of its ongoing experimentation with the metaverse and blockchain technology. Last October, the apparel brand began accepting cryptocurrencies, including Bitcoin, Ethereum, Dogecoin and Litecoin via Bitpay to appeal to Gen Z consumers interested in digital assets. “Being part of ComplexLand 3.0 is a big step for us in the metaverse, coming almost a year after we introduced our first offering of Pacsun branded items on Roblox,” Brie Olson, president of Pacsun, said in a statement. “It is undeniable that metaverse as a whole has an incredible network effort. Not only do consumers find community in the space, but we, as a brand, get to connect with them in an authentic way and ultimately grow our Pac Community in the both digital and physical worlds as well.” Multiple brands and retailers, as diverse as Forever 21, Crate and Barrel, Tommy Hilfiger, DKNY and Walmart, have turned their attention to the metaverse. However, a Gartner report noted that companies shouldn’t devote too many resources to one metaverse component,...
“16 THINGS YOU DIDN’T KNOW ABOUT PROFESSIONAL SKATEBOARDING” by Christian Senrud and Staff via Jenkem Mag

“16 THINGS YOU DIDN’T KNOW ABOUT PROFESSIONAL SKATEBOARDING” by Christian Senrud and Staff via Jenkem Mag

Skateboarding is so damn fun that it’s easy to forget it’s also an actual j-o-b that some people do to make ends meet. Just like the regular jobs you and I work, there are a lot of nuances, expectations, and obligations that the greater world doesn’t necessarily know about. We got curious about what some of those things might be, so we dug into our contact list of industry heads—who will remain unnamed—to get some insight from people who are truly in the know. If you’re a SLAP head, you might know most of this stuff already because you bastards seem to know everything. For the rest of you, hopefully, you’ll come out of this learning a thing or two, because we certainly did. 1. PROS MAKE MORE MONEY FROM ONLINE BOARD SALES THAN SHOP SALES Depending on the board brand or distribution, some pros can make as much as a $10 per board if you buy it directly from their sponsor’s website. The riders still make money from skate shop sales as well, but online is where they get the biggest chunk because it essentially cuts out the middleman and has a bigger profit margin. 2. PROFESSIONAL SKATEBOARDERS DON’T ALWAYS OWN THE RIGHTS TO THEIR FOOTAGE As Roger Bagley puts it, that’s “The person who hit record, or the person paying the person to hit record.” Given the buddy-buddy nature of the skate industry, this generally works, but it is far from beyond its downsides. This practice has definitely led to the occasional hostage situation where a filmer won’t give up a footage until they feel they’ve been compensated fairly....
“What Pandemic? Physical Real Estate is Having a Moment” by Andrew Flint via Total Retail

“What Pandemic? Physical Real Estate is Having a Moment” by Andrew Flint via Total Retail

Credit: iStock.com by dragana991 Online shopping might be easy, convenient and prolific, yet it hasn’t erased the need for flagship brick-and-mortar retail establishments. In fact, retail real estate is undergoing a phenomenal — and some might say surprising — comeback. As REJournals reported, roughly 60 percent of businesses with physical retail assets plan to expand their footprints in 2022. What’s driving the momentum? Retail stores offer the personalization and community that virtual shopping lacks. Plus, those stores can serve as locations to test concepts, continue customer journeys, and forge deeper bonds with patrons. Even brands with wildly successful online presences are bumping up their in-person shops. Take Warby Parker, for instance. As CNBC reported in late 2021, the eyewear giant, known primarily as an e-commerce destination, brought in 40 percent of its revenue from retail locations in 2020. Physical stores were essential for providing customers with full-service experiences. This isn’t to suggest that online buying isn’t increasing. It is. Instead of usurping physical browsing and shopping, however, e-commerce is augmenting physical shopping and fostering the growth of omnichannel retail. Omnichannel retail has been around for a while, of course, but McKinsey research shows that the e-commerce element soared in 2020 amid the pandemic. And it’s true that physical retail took hits during mandatory shutdowns. Consumers opted to stay at home and order items for delivery. Developers had trouble getting construction permits. Property managers lost tenants as they forced retailers to reduce payroll. But now, brick-and-mortar is springing back to life, thanks in part to the benefits of omnichannel retail experiences. Case in point: In-person shopping allows brands to develop deeper relationships with consumers. Even if consumers begin their journeys online, they frequently jump from...
“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

With a 35% increase in new boat ownership and 415,000 new boaters taking to the waterways since 2020, boating participation will reach historic levels of participation this summer, says Water Sports Foundation Executive Director Jim Emmons. With the Memorial Day holiday traditionally serving as the kick-off to summer boating activity, Emmons says the Water Sports Foundation is taking a pro-active approach to promoting safe boating strategies prior to the busy season. “Especially with so many new boaters gearing up for a fun season of activity on our nation’s crowded waterways, we felt it was important to share these tips to keep boaters safe and alert this year,” said Emmons. #1 – Take a Boating Safety Class or Refresher The Water Sports Foundation recently reported a major surge in online education Water Sports Foundation Reports Pandemic Spike in Online Boater Education – Water Sports Foundation with many safety organizations now offering virtual training options in addition to traditional live instruction. In many states, new boaters are required to take mandated boater ed classes, but now there is a wealth of new online and hybrid classes also available on a variety of boating topics and for all skill levels, through public and private providers. “Whether a seasoned skipper or a boating newbie, everyone can benefit from a boating safety class, especially when it’s now just an easy click away,” said Emmons. For a list of educational resources, check out the National Boating Safety Media Resource Center: Boating Safety Education – Water Sports Foundation #2 – Buckle Up! According to the U.S. Coast Guard, drowning is the cause of death in 79 percent of fatal...
“From Seed To Culture – Shaheen Sadeghi ran global giant Quiksilver back when soulless malls ruled the retail landscape. Now, he’s building the future at his cool, community-focused shop, Seed Peoples Market.” by Doug Schnitzspahn via Outdoor Retailer Magazine

“From Seed To Culture – Shaheen Sadeghi ran global giant Quiksilver back when soulless malls ruled the retail landscape. Now, he’s building the future at his cool, community-focused shop, Seed Peoples Market.” by Doug Schnitzspahn via Outdoor Retailer Magazine

Seed Peoples Market won an Outdoor Retailer Innovation Award in January 2020, but when I visit the Costa Mesa, California-based shop, I don’t walk out with anything I saw in the aisles at that Show. Instead of a recycled polyester Patagonia jacket or a technical headlamp, I leave with a beautiful set of wooden knives. This isn’t because the store failed to do its job—instead it made me discover something beyond my outdoor brain. I had, after all, wanted a set of knives like this for cheeses, but I never would have found them, or bought them otherwise. And this all went down exactly the way Shaheen Sadeghi planned it. Former Quiksilver president Sadeghi left the big corporate world in 1992. He wanted to explore a massive cultural shift he saw happening, to create the type of authenticity consumers were demanding, to build the type of community-focused retail center we now see as the hip norm. Seed People’s Market, which opened in 2013 in a spot once occupied by an Adventure 16, is the cornerstone in The Camp, Sadeghi’s green ecosystem of shops standing out in the bland sameness of SoCal strip malls. “Products with Purpose” is the shop’s mantra, written on the wall on a chalkboard—and that is what shoppers will find in the space here that feels like a mashup of World Market and Adventure 16 in its heyday. It’s a bazaar of sustainable, local-made, hand-made, and eco-conscious items and classic outdoor offerings that keep customers engaged. It’s also the culmination of Sadeghi’s vision of retail as a place of connection as well as commerce, the anti-mall....
“Here Are the Winners of The Inertia’s 2022 Film & Photo Challenge Presented by White Claw” by Staff via The Inertia

“Here Are the Winners of The Inertia’s 2022 Film & Photo Challenge Presented by White Claw” by Staff via The Inertia

Owen Beim with the winning entry of the Black and White Category presented by White Claw. Last weekend, at the Traveler Surf Club in Malibu, The Inertia awarded the winners of the 2022 Film and Photo Challenge presented by White Claw. And the talent runs thick. A big congratulations goes out to everyone who entered and many thanks to all the talented photographers and filmmakers who participated. It was a huge success! With nearly a thousand submissions and so many people sharing great work from around the world, it’s always tough to select just one winner of each category. This contest is a great reminder each year of the depth of talent in our community. You’re all an inspiration. With that said, here’s a quick look at the winners. Young Owen Beim gets us started with the heat and his Black and White beauty of Eimeo Czermak on a Tahitian bomb (above). “Absolutely pumped to have won the Black and White category,” Beim said. “This shot of Eimeo Czermak is no doubt my favorite shot in black in white and it was truly a moment I won’t forget.” Blair Conklin, deep in the belly of the beast, as seen through the lens of James Ferrell. In the Emerge category presented by Miir, a category dedicated to up-and-comers, James Ferrell captured this gorgeous shot of Blair Conklin in deep. The Wedge continues to help develop astounding young talent, and Ferrell is chief among the youthful photogs in residence at the famous mutant wave. This image of a solid winter swell won Paul Greene the Lineups category of The Inertia Film & Photo Challenge presented by White Claw. Photo: Paul Greene Meanwhile, Paul Greene captured...