Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Here’s Why ‘Kook Shaming’ Is Ridiculous” by Will Sileo via The Inertia

by admin | Apr 18, 2022 | Community, Industry, Surf

In my opinion, the best kind of comedy is the kind which picks out something that’s absolutely absurd in the world around us and highlights it. Bonus points if it’s something that we do on a daily basis and just didn’t realize how absurd it is. Enter kook...

“Schnauzer Breaks Silence on Torturous Dog Surfing Routine” by Johnny Utah via The Inertia

by admin | Apr 13, 2022 | Community, Competitions, Surf

A Schnauzer has broken his silence about how some dogs really feel about dog surfing events. Photo: Screenshot/Searle On a recent, sunny California day, a pack of dogs roamed the beach. The waves were up, and there were surfers in the water. But these weren’t...

“The Undeniable Influence and Purchasing Power of Gen Z – How TikTok dances and streetwear drops are reshaping retailer strategies” by Adrien Nussenbaum via Total Retail

by admin | Apr 11, 2022 | Community, E-Commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media, Streetwear

Credit: Getty Images by Franek Strzeszewski When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing...

“Even a Broken Femur Can’t Stop Tony Hawk” by Bret Anthony Johnston via The New York Times

by admin | Apr 5, 2022 | Awards, Community, Industry, News, Skateboard

In the documentary “Tony Hawk: Until the Wheels Come Off,” director Sam Jones chronicles many of the bad falls and injuries of Hawk’s long career. One of the worst injuries came after filming when he broke his right femur. Credit…HBO Documentary Films A...

“The Rise of the Intermediate Surfer: Observations From a Pandemic-Driven Lineup” by Morgan Bernard via The Inertia

by admin | Apr 3, 2022 | Community, Industry, Surf

The surf remains the same but the surfers, well….there’s a lot more of ’em. Photo: Silas Baisch//Unsplash Two years ago, disease spread around the globe, and much of the population retreated to the confines of homes and humble apartments. For those of us stuck in...

“How Outdoor Retailer Is Responding to Boycott Backlash Over Its Move Back to Salt Lake City” by Peter Verry via Footwear News

by admin | Mar 29, 2022 | Community, Industry, News, Trade Shows

The Colorado Convention Center in Denver for 2021 Outdoor Retailer Summer. CREDIT: PETER VERRY After months of speculation, Outdoor Retailer announced late last week that it would again call Salt Lake City home. The decision was a controversial one, as the trade...