Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“‘Surfer Susie’ Is the Most Stoked 74-Year-Old Surfer on the Planet” by Rebecca Parsons via The Inertia

by admin | Oct 17, 2021 | Community, Surf

Surfer Susie in her element. Photo: Courtesy of Susie Terry You’d be hard pressed to find someone more stoked on surfing than Susie Terry. Born and raised in Ventura, Calif., Susie (now known as “Surfer Susie”) was first intrigued by the idea of riding waves...

“THE 27TH ANNUAL TAMPA PRO is underway plus link to view the Finals as well as the 2020 Pro Contest” via SPoTtampa.com

by admin | Oct 15, 2021 | Community, Competitions, News, Skateboard

Skatepark of Tampa (BRA Distinguished Retail Member)* is back with the the most historic contest in skateboarding. Whether you’ll be coming to SPoT to experience the stoke first hand, or keeping it virtual and tuning in to the...

“DC Shoes is proud to present, ‘THIS TOO SHALL PASS’, a short documentary about mental health issues in the skateboarding community.” – be sure to share this important video with your customers

by admin | Oct 12, 2021 | Community, Mental Health, Skateboard, Social Issues

Push play to view this important video Everyone you meet is fighting a battle you know nothing about. Be kind. Always. DC Shoes is proud to present, “THIS TOO SHALL PASS”, a short documentary about mental health issues in the skateboarding community. DC...

“Key Industry Surf Shops Impacted by Oil Spill” by Tiffany Montgomery via Shop Eat Surf

by admin | Oct 8, 2021 | Community, Industry, Surf, Sustainability

Workers cleaning oil that washed ashore on Corona Del Mar State Beach Wednesday – Photo courtesy of U.S. Coast Guard The oil spill in Orange County that has closed beaches in Huntington Beach, Newport Beach, Laguna Beach, and Dana Point is not only a crisis for...

“Just How Much Does Music Change the Way We View Surfing?” by Juan Hernandez via The Inertia

by admin | Oct 7, 2021 | Community, Industry, Surf

That headline was a rhetorical question. Of course music impacts our viewing of surf videos. A lot. In fact, music doesn’t just have an effect on how we view surfing, a guy like Quentin Tarantino would argue music completely controls how...

“A LOOK AT SOME OF SKATEBOARDING’S GREATEST DISPLAYS OF FILMING” by Justin The Intern via Jenkem Mag

by admin | Oct 6, 2021 | Community, Debate, Industry, Skate Art, Skateboard

To some skaters out there, filming might seem like a pretty simple task. First, you have to buy a half-decent camera with a fisheye, and then all you really have to do is keep the skater in the frame and make sure the colors aren’t too blown out. Easy, right? Maybe,...