Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Retail Holiday Sales: How to Sell to Men and Help Them Buy Like Heroes” by Bob Phibbs via The Retail Doctor Blog

by admin | Dec 16, 2023 | Brick & Mortar, Community, Customer Service, Holiday, Merchandising, Opinion, Retail Strategy

As a retailer, I loved the day before Christmas Eve. All the planners had purchased, and the after-Christmas sales had begun. The guys were now considering going shopping… Historically, on Christmas Eve, the crowds gradually thin out, and you begin to notice...

“Martha Presents ‘Surf Shop Stories'” by Martha via PR on Shop Eat Surf

by admin | Dec 14, 2023 | Brick & Mortar, Community, Industry, News, Surf

Billy Meistrell, from Dive N’ Surf, is featured in Martha’s documentary series “Surf Shop Stories.” Courtesy of Martha PRESS RELEASES | Published Dec 13, 2023 In a bid to amplify the heartbeat of retail and celebrate the essence of...

“It’s Skateshop season! Seasons Skateshop owners interviewed on Dead Air Radio” by Blair Alley via Transworld Skateboarding

by admin | Dec 12, 2023 | Brick & Mortar, Community, News, Skateboard

The Dead Air guys are back with another great podcast keeping it strictly skateshop owners in their current season. Trevor and CB who own Seasons skateshop up in Albany, New York sit down for some conversation and history of their storied shop.  Check out the podcast...

“ISA Releases Statement Regarding Teahupo’o Olympic Judging Tower Debacle” by Alexander Haro via The Inertia

by admin | Dec 6, 2023 | Community, Competitions, News, Olympics, Surf, Sustainability

The old judging tower on the reef at Teahupo’o is slated for destruction and replacement in time for the upcoming Olympics. Photo: WSL The proposed new judging tower on the reef at Teahupo’o for the upcoming Olympics has not been well received locally, and a recent...

“Store Window Display Design: How To Grab Customer Attention” by Bob Phibbs via The Retail Doctor Blog

by admin | Dec 2, 2023 | Brick & Mortar, Community, Customer Experience, News, Retail Strategy

Just like people quickly decide if they like a stranger by the look of their clothes, when it comes to retail storefronts, first impressions also happen in seconds. The window displays are your brand’s clothes. Those displays’ visual impact on your...

“RIP: Big Surf, America’s First Wavepool – Iconic Arizona Artificial Surf Spot to be Demolished” by Dashel Pierson via Surfer Mag

by admin | Oct 8, 2023 | Community, News, Rest In Peace, Surf

“Big Surf, the first American wavepool used for surfing was built in Tempe, Arizona, funded by hair-coloring giant Clairol, opened in 1969 and cost $2 million. The pool measured 300′ by 400′, and was set in a 20-acre Polynesian-themed complex located in...